Influitive

DECEMBER 3, 2017

Psst! We’re going to let you in on a little secret. Negative reviews may actually be your largest untapped resource. We know, the thought of getting negative reviews is uncomfortable at best and panic-inducing at worst. However, they can really be a good thing. Why negative reviews are good for your brand (yes, you read.

Resources 140

Resources Brand Identity Branding Best Practices 140

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Did you know that a third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line?

Creativity 69

Creativity Urgency Marketing Open Rate CAN-SPAM 69

RightOn Interactive

DECEMBER 3, 2017

As I’ve discussed before, email deliverability is a huge focus of marketers across all industries. We all want our email marketing to reach the inboxes of our subscribers’ — both.

Click Rate 55

Click Rate Deliverability Email Marketing CTR 55

PureB2B

DECEMBER 3, 2017

Email is still king in digital marketing, but with all the marketing emails, personal, and work messages that people get in their inbox, it’s hard for any brand to stand out. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. We’ve all done it. You’re standing in line or trying to stay sane at a family outing and you casually break out your smartphone to weed through your email.

Creativity 62

Creativity Open Rate Urgency Marketing CAN-SPAM 62

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Heinz Marketing

DECEMBER 3, 2017

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Want a unique, professional holiday gift for colleagues, partners or customers? Check out the great selections at Knack. Tons of great ideas, many you simply won’t find anywhere else.

Advertising Agencies 42

Advertising Agencies Features Email Marketing Product 42