Heinz Marketing
JANUARY 27, 2018
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: 48 Marketing Predictions to Look Out For in 2018.
Customer Experience Matrix
JANUARY 27, 2018
Political situations come and go but trust is the foundation of civilization itself. So I was genuinely shaken to see a report from the Edelman PR agency that trust in U.S. institutions fell last year by a huge margin – 17% for the general public and 34% for the “informed public,” placing us dead last among 27 countries. All four measured institutions (business, media, government, and non-governmental organizations) took similar hits, although government fell the most.
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