Sat.Sep 14, 2019

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B2B Reads: Lead Magnets, Email Blacklists, and Post-Vacation Burnout

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How To Create A Successful B2B Influencer Marketing Strategy In Five Steps.

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4 Tips for a Successful Inbound Marketing Strategy (+ Webinar)

Leadspace

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. You put content out into the world via your blog, social media, website, and email newsletter in order to passively generate awareness of your business.

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Free-Writing and Journaling: Tools to Activate Original Ideas

ClearVoice

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part five, we explore the benefits of free-writing and journaling. Umberto Eco’s newly English-translated book: How to Write a Thesis offers generous kernels of advice for writers.