Content Marketing Institute
FEBRUARY 21, 2023
You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
Webbiquity
FEBRUARY 21, 2023
Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4 billion in 2022. 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did
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KoMarketing Associates
FEBRUARY 21, 2023
Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.
Vision Edge Marketing
FEBRUARY 21, 2023
If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. Welcome to What’s Your Edge? – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
FEBRUARY 21, 2023
ZoomInfo’s podcast, Pretty Big Deal , just wrapped its second season. The podcast shares stories of salespeople — from CEOs to financial planners to actresses — about how they landed some of the biggest deals of their career. Here are a few of the best lessons we learned from this great season. 1. Make a Good Impression & Focus on Relationship Building Actress Andrea Lopez knows that impressions matter.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
FEBRUARY 21, 2023
Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning.
ATAK Interactive
FEBRUARY 21, 2023
Digital marketing is constantly evolving, and it can be challenging to stay ahead of the curve. But with the power of ChatGPT, digital marketers can take their efforts to the next level. ChatGPT is a language model developed by OpenAI that can generate text based on specific prompts and commands. This guide will demonstrate how digital marketers can leverage ChatGPT for social media, content creation, and email marketing efforts.
Martech
FEBRUARY 21, 2023
B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. Leading with awareness The first thing to consider in their ABM strategy is the brand presence of their own organization. “I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digita
Salesforce Marketing Cloud
FEBRUARY 21, 2023
Who are Salesforce MVPs? Salesforce MVP renewal process Meet our new 2023 Salesforce MVPs! Connect with Salesforce MVPs We’re thrilled to officially announce the new members of the 2023 class of Salesforce MVPs and congratulate the returning Salesforce MVPs. This year, we received more nominations than ever before—2,400+ nominations (from over 50 countries!).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
FEBRUARY 21, 2023
Artificial intelligence promises a bold new future but seems to be flailing in the present. Right now, Microsoft’s AI-powered Bing and Google’s Bard are more famous for their mistakes than their milestones. But AI is a lot more than those two. Its successes are all around us, we just haven’t been aware of them. Do you use Grammerly? That’s AI. When Gmail finishes sentences for you, that’s AI.
Sana Commerce
FEBRUARY 21, 2023
Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. In B2B e-commerce, personalization goes a long way for both the seller and the buyer: Personalization is great for the seller because it allows you to efficiently give clients everything they need while boosting bottom-l
Salesforce Marketing Cloud
FEBRUARY 21, 2023
The emergence of generative artificial intelligence (AI) isn’t just a boon for big companies. It can also help small- and medium-sized businesses (SMBs) sell smarter and more efficiently, regardless of a company’s resources. In the very near future, I imagine a world in which SMBs use generative AI through Sales Cloud to streamline the sales process and close more deals faster and with fewer resources.
Blue Flame Thinking
FEBRUARY 21, 2023
Social media is full of intriguing and informative videos. You’ll see everything from short, rapid-fire entertaining clips to longer ones for more informed learning. Styles vary with the latest trends. It can be hard to determine which type is best for your situation. There’s no one right way to produce these. Everything from your environment to onstage presence to your topical approach will affect the direction and quality of your video.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Salesforce Marketing Cloud
FEBRUARY 21, 2023
As businesses generate more and more data each year, figuring out how to gain the most value from that information is a constant challenge. One survey shows that 95% of businesses polled identified a need to manage unstructured data. To do this, simple systems have evolved into data warehouses, data lakes, and now data lakehouses. But what is a data lakehouse?
Search Engine Journal
FEBRUARY 21, 2023
Download our pocket guide and discover which tools will be most essential to your agency's success this year. The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal.
Martech
FEBRUARY 21, 2023
In my previous article, I wrote about why creative marketing teams must break free from the outdated operating models to ensure longevity. It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition.
Search Engine Journal
FEBRUARY 21, 2023
When choosing the best CMS for your business, it's important to consider your specific needs, as well as the technical capabilities and resources available. The post The 4 Best Content Management Systems To Use In 2023 appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
FEBRUARY 21, 2023
The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding salaries, mass churn and unbalanced account ratios. While it all sounds great in theory, executives often wonder where to even begin, and how the presumed benefits can become their organization’s reality.
Ahrefs
FEBRUARY 21, 2023
But it doesn’t mean every free “ChatGPT prompt” ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait.
Search Engine Journal
FEBRUARY 21, 2023
Wondering which SEO priorities you should do first? The key is to keep the fundamentals at the forefront of your SEO strategy. Learn how. The post 5 Ways To Drastically Improve The ROI Of Your SEO Strategy appeared first on Search Engine Journal.
Buffer
FEBRUARY 21, 2023
So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
FEBRUARY 21, 2023
Learn about Google Search Console's Bulk Data Export feature and how it can enhance SEO analysis for large websites. The post Google Search Console Bulk Data Export Is Here appeared first on Search Engine Journal.
Martech
FEBRUARY 21, 2023
Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service.
Search Engine Journal
FEBRUARY 21, 2023
Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, with implications for internet regulation and free speech. The post Tech Giants On Trial: Why Gonzalez v. Google Matters appeared first on Search Engine Journal.
MarketMuse
FEBRUARY 21, 2023
Google SERP features, known also as visual elements, are the building blocks of Google’s search results page. Here’s a look at the most common visual elements and strategies for appearing in them.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
DivvyHQ
FEBRUARY 21, 2023
You may have never heard of the term "smarketing", but you're probably familiar with the concept: aligning sales and marketing teams to deliver better outcomes for your company. Today, guest contributor Grace Lau, Director of Growth Content at Dialpad, is unwrapping this concept and providing tips on how to break down those sales and marketing silos that may be stalling your company's growth.
Navigate the Channel
FEBRUARY 21, 2023
As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. After all, for many, their expertise is in the building industry, not in marketing strategy.
33Across
FEBRUARY 21, 2023
Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency and publishers increased incremental revenue. The 33Across Programmatic Cookie Alternative Trends Report highlights buy-side and sell-side. The post How Cookie Alternative Inventory Helped Salvage a Rocky Q4 appeared first on 33Across.
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