Thu.Dec 21, 2017

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. Luckily for us, we work in an industry where there is lots of great content and smart people creating it. Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition.

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3 Strategies to Maximize the ROI of Your Next Event

Adobe Experience Cloud Blog

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Group Meetings. Executive Networking Dinners. Roadshows or 1 Day Seminars. Customer Advisory Boards. Tradeshows. User Conferences. While events can be powerful for driving engagement and adoption of your brand, it can often be tricky to get consensus and clarity on how to measure the ROI of an event.

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Marketers Set to Invest More in MarTech in 2018

KoMarketing Associates

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. The “2018 Stats on Strategy, Technology Spend, and Success” report from Conductor recently discovered that over the past year, 43 percent of marketers were using between six and 10 different martech solutions, such as automation, social tracking and SEO tools.

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Training That Will Make You Stop, Drop and Roll

Computer Market Research

In our world, we are often asked to minimize the time it takes for the transfer of knowledge to take place while still maximizing the output! We must cut the cost of our investment and drive the ROI (Return on Investment) to meet the highest potential. This theme of decreasing the learning time frame is not new nor is it fun to hear. The obstacle is real however we can deliver a solution for our teams.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How A Holiday Video Increased Our CTR 157%

Vidyard

This year Vidyard wanted to think outside the “inbox” and deliver our audience a truly memorable holiday message. We knew that inboxes were going to be bombarded with holiday messages and well wishes from vendors, so how were we going to cut through all that noise? With personalized video of course! We created a personalized video campaign to wow our audience and show them just how much they mean to us.

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More Trending

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How to influence the purchase decisions of your target market

Biznology

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How A Holiday Video Increased Our CTR 157%

Vidyard

For the holidays we wanted to think outside the “inbox” to give our audience a truly memorable holiday message. We knew that inboxes were going to be bombarded with holiday messages and well wishes from vendors, competitors, and more. So how were we going to cut through all that noise? With a personalized holiday video of course! We created a holiday video campaign that put our audience right in the middle of the story, thanks to our personalized video.

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Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The HubSpot Marketing Blog has been around since 2006. Think about that for a moment. It's been 11 years -- with is plenty of time for successes, failures, changes, and growth. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew.

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If Your Sales Team Were Game of Thrones Characters

Vidyard

Even though winter is well on its way in our part of the world, it’s looking like it’s going to be many months before the release of season 8 of Game of Thrones (noooooooooooooo!). I don’t know about you, but we here at Vidyard are in some serious GoT withdrawal. To tide us over in the meantime, we’ve imagined what it would be like if we worked alongside the characters from GoT.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 12 Days of Increase Sales Leadership Questions - Day 9

Navigate the Channel

Consider for a moment today is 12/21/2018. Then ask yourself this increase sales leadership question: What is the one result from ALL of your efforts to increase sales leadership that would confirm 2018 was the best year ever for you? The answer to this question is where you begin planning 2018. For you have just described the end result or as it has been said so many times before: Begin with the end in mind!

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Best Practice Guide to B2B Lead Scoring (inc Excel Template)

Genroe

Winnowing the leads your marketing process collects is an important task. Which downloaders, event and webinar attendees, email contacts should your sales team put at the top of it’s list and which should the marketing automation system take care of? Lead Scoring helps you prioritise those leads. It is an important element of the lead […].

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Featured Floor: Amber Hickory Laminate

Vidyard

Want to upgrade the look and feel of your home for less? Laminate flooring captures the essence, on-trend looks, and feel of hardwood at a fraction of the cost. It comes in a wide variety of styles, colors, and textures – but when you still want that classic look, Dream Home Amber Hickory has all that and more! This 12mm floor doesn’t hold back on character.

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10 Interesting Digital Marketing Stats to Ring in 2018

Navigate the Channel

1. 84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. Bottom line: if your mobile and desktop sites differ greatly, you could suffer a penalty on your desktop Search Engine Results Page. 2. 64% of senior employees make the final decis

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The State of Digital Advertising: Trends to Watch in 2018

KEO Marketing

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey. Your sales force will continue to close sales in 2018.

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Top 4 Out Of The Box Christmas Shopping Tips

EMagine B2B Blog

I am white, I am curly, I am fluffy, I help you recognize a famous person, I am topped by a red and white hat guess what am I? Yes, you got it right its Christmas time!! Spread your arms to chase the warmth of the lovely festive Christmas season as the countdown has just […]. The post Top 4 Out Of The Box Christmas Shopping Tips appeared first on Online Coupon Island.

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Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind

BDB

Why should brands and marketers care about a boring, aging population made up of traditional technophobes, particularly in their digital communications? Following a recent discussion at Food Matters Live, Read More. The post Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind appeared first on BDB.

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Henniges Automotive Opens New Plant In China

Hubspot

The global supplier of highly engineered sealing and anti-vibration systems for the automotive market has opened a new 79,500-square-foot facility in Suzhou, China. . - Read: Henniges Automotive Opens New Plant In China at BusinessFacilities.com.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Three Things Event Marketers Should Be Doing Now to Plan for Next Year

The Freeman Company

Preparation is half the battle to brand experience success in 2018

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For Higher B2B Sales Don’t Just Scrub Your Data

ViewPoint

With today’s business instability and volatility, B2B marketers are well aware that business marketing data degrades quickly. Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well.

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From Trend Predictions to MWC: Our most read stories of 2017

The Freeman Company

Reflecting on some of this year’s highlights

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How the use of mobile devices in training saves the trees

Marketing Insider Group

You know that wonderful feeling you get when you feel the crisp smell of a new book while turning the pages, all tucked in a comfortable armchair with a big cup of hot cocoa while the rain keeps pouring outside? It’s great and that’s why that particular image is used in so much of today’s advertising. Books and bookstores are indeed a hoot and a half and having a personal library can be a treat – up to the time when cleaning is in store and you see just how many dusty bunnies can hide in between

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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6 Creative Audience Monetization Lessons from Celebrities

Content Standard

Come on, marketers. Somehow the Kardashians are figuring this out before we do. Building an audience, listening to those loyal followers, and then monetizing the group is today’s brave new way. Unfortunately, though, old habits really do die hard. And of course, there are systems and processes, software, and personnel structures that would need to change.

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6 Automation Workflow Templates for Your Student Recruitment Team

LeadSquared

We have already come to an agreement that an admissions officer has too many things on his plate. Performing countless routine tasks on a daily basis can make them prone to errors. With increasing student awareness and online presence, marketing automation and CRM tools are their best bet. Not only does it improve their efficiency, it also reduces errors and saves valuable time and effort.

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How Generational Shifts Affect the B2B Sales Experience

Launch Marketing

Throughout the years, generations have led major shifts and changes in how entrepreneurs and business-people alike advertise, market and convert leads. Before Baby Boomers, people born between 1944 – 1961, and even as Baby Boomers entered the workforce, the most common way for a lead to reach sales reps was by phone and in-person visits, since computers were not around yet.

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What’s a B2B visual identity worth?

Integrated B2B

Recently, an industrial client asked a question I had never considered before: What is the value of a company’s visual identity? The request came as part of an acquisition process, and he was involved in discussions aimed at determining this value, partly as a component of the acquisition price, and partly to assess whether to continue with or drop the acquired company’s visual identity.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine.

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What’s a B2B visual identity worth?

Integrated B2B

Recently, an industrial client asked a question I had never considered before: What is the value of a company’s visual identity? The request came as part of an acquisition process, and he was involved in discussions aimed at determining this value, partly as a component of the acquisition price, and partly to assess whether to continue with or drop the acquired company’s visual identity.