ClearVoice

SEPTEMBER 28, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part six, we look at how getting lost in a library can elevate your research. In Umberto Eco’s recently English-translated book, “How to Write a Thesis,” he describes the library as a room in which “the books talk amongst themselves.”.

Curation 69

Curation Storytelling Knowledge Base Research 69

Heinz Marketing

SEPTEMBER 28, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. It Is ALWAYS About Execution. There are a lot of new technologies and methods nowadays, but how you use them to execute your goals is what’s really important.

B2B 68

B2B Account Based Marketing ABM Work Management 68

Attendify

SEPTEMBER 28, 2019

Your beachfront conference venue might be exceptional. The band at your networking party could be on point. Maybe you’re personalizing attendees’ cappuccinos by drawing their silhouettes in the foam. But if your speaker selection is off, your event has a big problem. That’s because while destination choice and networking opportunities are two top factors impacting event attendance (no data yet on coffee toppings), educational content is the number one driver that brings people to events.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49