Sat.Apr 13, 2019

article thumbnail

B2B Reads: Disagreeing, Mental Traps, and Slide Decks

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Time-Tested and Golden Words of advice by 40 Content Marketing Influencers.

article thumbnail

The Key Characteristics of Business Technology Buying

B2B Marketing Directions

TrustRadius recently published The 2019 B2B Buying Disconnect report, which provides several important insights regarding the sale and purchase of B2B technology solutions. The report is based on a survey of 712 individuals who played a key role in a significant business technology purchase during the preceding year, and on a survey of 229 individuals who worked for technology vendors in a sales or marketing capacity.

Buy 49