Segment of One: A Glimpse into the Future of Digital Marketing
APRIL 24, 2019
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing). It all started with mobile , which has impacted digital marketing in a huge way. Seth pointed out that consumer behavior has changed with the times, too. Customers now expect more from their brands, and micromoments count. What is a micromoment?