Wed.Apr 24, 2019

Segment of One: A Glimpse into the Future of Digital Marketing

Modern Marketing

At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing).

The Power of Vulnerability in Event Marketing

Marketing Insider Group

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.”

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.

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How Are Your Marketing Qualified Leads Performing?

Marketing Insider Group

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Modern Marketing Influencer Blog Series: 5 Key Q&As About Influencer Marketing Success

Modern Marketing

The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

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More Trending

Are You Wasting Time and Money on Content Marketing?

Fusion Marketing Partners

As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a […]. Content Content Marketing Content marketing

The Struggle is Real for Content Management and Technology [New Research]

Content Marketing Institute

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force.

What Is Lead Generation in 2019

Albacross

Chapter 1. What is Lead Generation? In a nutshell, ?lead lead generation ? refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads.

Google News Digest: AMP Updates, Search Console Updates, Launching Currents, and More

SEMrush

Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Email Marketing Inspiration: How Brands Utilize Gmail’s Promotions Tab Annotations

Litmus

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients.

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.

When Clients Win, You Win: The Value in Building Relationships Over Client Lists

Marketo

Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies.

4 Important Stats about the Best Times to Send Emails

Hatchbuck

There’s so much that goes into crafting a perfect marketing email. You’ve got to create that snappy subject line, quick and engaging copy, and wrap it all up with the perfect call-to-action. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Have you considered the time you send your emails? Sure, they’re all going to your client inboxes, but we’re going for engagement here.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Get More Results Out of Your Marketing Funnel

Unbound B2B

Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA.

Develop Your Brand Positioning Statement With Steely Confidence (and Examples)

ClearVoice

The options are truly endless for brands today, aren’t they? Seems like we have more channels than we know what to do with, a massive bouquet of messaging tactics we lug around every day as we woo our audience. Marketers are creating content left and right to reach people.

Analyst Problems: Should I Learn to Code?

Brandwatch Marketing

Analyst Problems

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How To Optimise Your Meta Description

Pearl Digital Marketing

My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

4 Rookie Mistakes Storytelling Machines Make

Cortex

If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself.

6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic.

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HG Insights Featured in 2019 Best Places to Work List for Central Coast

HG Data

We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties.

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What Is a Marketing Consultant? A 1-Minute Rundown

Hubspot

Thanks to movies like Office Space and Up In The Air , if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Benefits of Understanding Consumer Lifestyle

AcuityAds

By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences.

Goals vs Objectives: The Simple Breakdown

Hubspot

Whether you're working on a team project or defining goals for an entire company, it's critical your employees are on the same page when it comes to terminology. Goals" and "Objectives" often seem like two interchangeable phrases. "We

Replacing Data.com Part Two: Clean Your Data

InsideView

Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that.

Best Practices for Better Sales Outreach

Heinz Marketing

By Brenna Lofquist , Marketing Consultant for Heinz Marketing. This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!