Wed.Apr 24, 2019

Segment of One: A Glimpse into the Future of Digital Marketing

Modern Marketing

At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing).

The Power of Vulnerability in Event Marketing

Marketing Insider Group

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.”

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.

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How Are Your Marketing Qualified Leads Performing?

Marketing Insider Group

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Wednesday Wisdom: Bad News and Your Brand

Biznology

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More Trending

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before.

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Modern Marketing Influencer Blog Series: 5 Key Q&As About Influencer Marketing Success

Modern Marketing

The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.

The Struggle is Real for Content Management and Technology [New Research]

Content Marketing Institute

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

How To Use Storytelling And Data In Your Marketing Strategy

Atomic Reach

When people think of content strategy they often think of it as a creative process. In reality, creating content should be both creative - telling a story - and data-driven. As human beings we are often drawn to stories, narratives give us something to relate to and a character to resonate with.

How to Get More Results Out of Your Marketing Funnel

Unbound B2B

Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA.

6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic.

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HG Insights Featured in 2019 Best Places to Work List for Central Coast

HG Data

We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

A Love Letter to Copyeditors

SmartBug Media

I’ve always loved the written word and consider myself to be someone who writes easily, if not well. Then I joined SmartBug™, and, for the first time since college, all of my writing was critiqued by a band of grammar-crazy, Oxford-comma-loving editors. They’ve made me nuts. They’ve made me go “huh?”

Replacing Data.com Part Two: Clean Your Data

InsideView

Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that.

4 Rookie Mistakes Storytelling Machines Make

Cortex

If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself.

Best Practices for Better Sales Outreach

Heinz Marketing

By Brenna Lofquist , Marketing Consultant for Heinz Marketing. This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How To Optimise Your Meta Description

Pearl Digital Marketing

My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results.

When Clients Win, You Win: The Value in Building Relationships Over Client Lists

Modern B2B Marketing

Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies.

4 Important Stats about the Best Times to Send Emails

Hatchbuck

There’s so much that goes into crafting a perfect marketing email. You’ve got to create that snappy subject line, quick and engaging copy, and wrap it all up with the perfect call-to-action. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Have you considered the time you send your emails? Sure, they’re all going to your client inboxes, but we’re going for engagement here.

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SEM: What is it and Why Should it be part of your Digital Media Plan?

Digilant

Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers. These are people who find answers to their most pressing, personal questions through a search bar — and they aren’t interested in searching for very long.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The Benefits of Understanding Consumer Lifestyle

AcuityAds

By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences.

Trendline Acquires Inbox Marketer

Valasys

Trendline Interactive, an email consulting firm, has acquired InboxMarketer, Canada’s largest email marketing agency.

Goals vs Objectives: The Simple Breakdown

Hubspot

Whether you're working on a team project or defining goals for an entire company, it's critical your employees are on the same page when it comes to terminology. Goals" and "Objectives" often seem like two interchangeable phrases. "We

How to choose a programmatic vendor: five questions to ask

Choozle

Nowadays, digital advertising platforms are a dime a dozen which can, unfortunately, make choosing the right programmatic partner more of a headache than a breeze. Luckily, there are a few go-to questions you can ask when vetting them that will help make the process a bit easier.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Google News Digest: AMP Updates, Search Console Updates, Launching Currents, and More

SEMrush

Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web.

Inject rocket fuel into your marketing strategy… with personas

Really B2B

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i].

Email Marketing Inspiration: How Brands Utilize Gmail’s Promotions Tab Annotations

Litmus

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients.