Wed.Apr 24, 2019

Segment of One: A Glimpse into the Future of Digital Marketing


At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing). It all started with mobile , which has impacted digital marketing in a huge way. Seth pointed out that consumer behavior has changed with the times, too. Customers now expect more from their brands, and micromoments count. What is a micromoment?

The Power of Vulnerability in Event Marketing

Marketing Insider Group

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” ” Everyone looked up. Trying […]. The post The Power of Vulnerability in Event Marketing appeared first on Marketing Insider Group. Content Marketing


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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. Its approach was strictly tactical and was missing the mark. You can't rush through strategy. It requires research and creativity.

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Modern Marketing Influencer Blog Series: 5 Key Q&As About Influencer Marketing Success


The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. The Oracle Marketing Cloud (OMC) marketing team recently sat down with Michael Krigsman , founder and host of CXOTalk , to discuss influencer marketing. Michael is an influencer and industry analysts and also regularly interviews influencers for CXOTalk.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How Are Your Marketing Qualified Leads Performing?

Marketing Insider Group

The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. Because not all leads are created equal – while some are simply digital window shoppers, there are Marketing Qualified Leads (MQLs) which should be […]. The post How Are Your Marketing Qualified Leads Performing? appeared first on Marketing Insider Group. Content Marketing

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Are You Wasting Time and Money on Content Marketing?

Fusion Marketing Partners

As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a […]. Content Content Marketing Content marketing

4 Important Stats about the Best Times to Send Emails


There’s so much that goes into crafting a perfect marketing email. You’ve got to create that snappy subject line, quick and engaging copy, and wrap it all up with the perfect call-to-action. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Have you considered the time you send your emails? Sure, they’re all going to your client inboxes, but we’re going for engagement here.

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The Struggle is Real for Content Management and Technology [New Research]

Content Marketing Institute

New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. Continue reading → The post The Struggle is Real for Content Management and Technology [New Research] appeared first on Content Marketing Institute. Company News

What Is Lead Generation in 2019


Chapter 1. What is Lead Generation? In a nutshell, ?lead lead generation ? refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? sending out a bunch of emails?. It’s a complicated process that requires a diverse range of strategies to be effective.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms


Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. While it’s not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry.

Email Marketing Inspiration: How Brands Utilize Gmail’s Promotions Tab Annotations


In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. In addition to standard inbox text like subject lines or preview text, marketers can use annotations to include additional information like promotion codes, a featured image, and deal expiration dates—all visible to your subscribers before they open your email.

Best Practices for Better Sales Outreach

Heinz Marketing

By Brenna Lofquist , Marketing Consultant for Heinz Marketing. This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach.

When Clients Win, You Win: The Value in Building Relationships Over Client Lists


Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. The ongoing industry conversation about media transparency was shocked into life by the Association of National Advertisers ‘ 58-page anonymously sourced 2016 report, detailing agencies’ widespread use of opaque business practices such as kickbacks.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Analyst Problems: Should I Learn to Code?

Brandwatch CX

Analyst Problems


How to Get More Results Out of Your Marketing Funnel

Unbound B2B

Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. Even today, marketing funnels still use this basic template. That said, today, marketing companies have adopted slight variances to suit the digital age.

How To Optimise Your Meta Description

Pearl Digital Marketing

My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results. If you're looking to improve your SEO , then optimising your meta description is essential. SEO How To Improve SEO Meta Description

6 Outdated SEO Tactics to Avoid At All Costs


The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Rookie Mistakes Storytelling Machines Make


If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.

The Minnesota PRSA Classics Awards: An Interview with Greg Zimprich


Minnesota PRSA President Greg Zimprich has an impressive list of achievements. He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. He’s been a member of PRSA for 30 years, as well, and is currently serving in his fifth term on the MN PRSA Board of Directors.

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HG Insights Featured in 2019 Best Places to Work List for Central Coast

HG Data

We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties. This list is based on PCBT’s analysis of an extensive survey it sends out to companies in the area.

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Google News Digest: AMP Updates, Search Console Updates, Launching Currents, and More


Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web. Learn about all of these updates and more! Industry News

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The Benefits of Understanding Consumer Lifestyle


By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences. Using live data sources from over 700M+ profiles, we can see things like consumer interests, passions, site-search behavior, and purchase intent. The technology we have available today gives us a holistic view of the consumer which aids in making a lasting connection with brands.

Replacing Part Two: Clean Your Data


Salesforce will stop renewing licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that. The first post encouraged you to look at your existing data against your […].

How to choose a programmatic vendor: five questions to ask


Nowadays, digital advertising platforms are a dime a dozen which can, unfortunately, make choosing the right programmatic partner more of a headache than a breeze. Luckily, there are a few go-to questions you can ask when vetting them that will help make the process a bit easier. Let’s dive right in. How to choose a programmatic vendor: five questions. How flexible is your pricing?

Trendline Acquires Inbox Marketer


Trendline Interactive, an email consulting firm, has acquired InboxMarketer, Canada’s largest email marketing agency. This acquisition further strengthens Trendline’s strategy, data management and analytics service offerings while uniquely positioning them to aid Fortune 500 companies in the transformation of their email marketing programs.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.