INDUSTRY INSIGHTS YOUR PEERS ARE READING
The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. MORE
In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. MORE
I’ve always loved the written word and consider myself to be someone who writes easily, if not well. Then I joined SmartBug™, and, for the first time since college, all of my writing was critiqued by a band of grammar-crazy, Oxford-comma-loving editors. They’ve made me nuts. They’ve made me go “huh?” MORE
By Brenna Lofquist , Marketing Consultant for Heinz Marketing. This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach. MORE
The options are truly endless for brands today, aren’t they? Seems like we have more channels than we know what to do with, a massive bouquet of messaging tactics we lug around every day as we woo our audience. Marketers are creating content left and right to reach people. MORE
Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. MORE
As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a […]. Content Content Marketing Content marketing MORE
This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before. MORE
"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. MORE
My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results. MORE
The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. MORE
If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. MORE
Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that. MORE
New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. MORE
We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties. MORE
The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. MORE
Analyst Problems MORE
When people think of content strategy they often think of it as a creative process. In reality, creating content should be both creative - telling a story - and data-driven. As human beings we are often drawn to stories, narratives give us something to relate to and a character to resonate with. MORE
A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” MORE
Chapter 1. What is Lead Generation? In a nutshell, ?lead lead generation ? refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. MORE
Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. MORE
There’s so much that goes into crafting a perfect marketing email. You’ve got to create that snappy subject line, quick and engaging copy, and wrap it all up with the perfect call-to-action. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Have you considered the time you send your emails? Sure, they’re all going to your client inboxes, but we’re going for engagement here. MORE
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing). MORE
Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. MORE
Thanks to movies like Office Space and Up In The Air , if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing. MORE
Modern Marketing
APRIL 24, 2019
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing).
Marketing Insider Group
APRIL 24, 2019
A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.”
B2B PR Sense
APRIL 24, 2019
"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.
Marketing Insider Group
APRIL 24, 2019
The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern Marketing
APRIL 24, 2019
The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Fusion Marketing Partners
APRIL 24, 2019
As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a […]. Content Content Marketing Content marketing
Content Marketing Institute
APRIL 24, 2019
New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force.
Albacross
APRIL 24, 2019
Chapter 1. What is Lead Generation? In a nutshell, ?lead lead generation ? refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads.
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Account-Based Marketing is a strategy, not a solution.
Litmus
APRIL 24, 2019
In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients.
Modern B2B Marketing
APRIL 24, 2019
Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies.
chiefmartech
APRIL 24, 2019
Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.
Hatchbuck
APRIL 24, 2019
There’s so much that goes into crafting a perfect marketing email. You’ve got to create that snappy subject line, quick and engaging copy, and wrap it all up with the perfect call-to-action. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Have you considered the time you send your emails? Sure, they’re all going to your client inboxes, but we’re going for engagement here.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
ClearVoice
APRIL 24, 2019
The options are truly endless for brands today, aren’t they? Seems like we have more channels than we know what to do with, a massive bouquet of messaging tactics we lug around every day as we woo our audience. Marketers are creating content left and right to reach people.
Cortex
APRIL 24, 2019
If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself.
Pearl Digital Marketing
APRIL 24, 2019
My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results.
Zoominfo
APRIL 24, 2019
The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Atomic Reach
APRIL 24, 2019
When people think of content strategy they often think of it as a creative process. In reality, creating content should be both creative - telling a story - and data-driven. As human beings we are often drawn to stories, narratives give us something to relate to and a character to resonate with.
Unbound B2B
APRIL 24, 2019
Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA.
HG Data
APRIL 24, 2019
We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties.
SmartBug Media
APRIL 24, 2019
I’ve always loved the written word and consider myself to be someone who writes easily, if not well. Then I joined SmartBug™, and, for the first time since college, all of my writing was critiqued by a band of grammar-crazy, Oxford-comma-loving editors. They’ve made me nuts. They’ve made me go “huh?”
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Heinz Marketing
APRIL 24, 2019
By Brenna Lofquist , Marketing Consultant for Heinz Marketing. This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach.
Hubspot
APRIL 24, 2019
Thanks to movies like Office Space and Up In The Air , if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing.
InsideView
APRIL 24, 2019
Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
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