INDUSTRY INSIGHTS YOUR PEERS ARE READING
The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. MORE
I’ve always loved the written word and consider myself to be someone who writes easily, if not well. Then I joined SmartBug™, and, for the first time since college, all of my writing was critiqued by a band of grammar-crazy, Oxford-comma-loving editors. They’ve made me nuts. They’ve made me go “huh?” MORE
In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. MORE
By Brenna Lofquist , Marketing Consultant for Heinz Marketing. This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach. MORE
Trendline Interactive, an email consulting firm, has acquired InboxMarketer, Canada’s largest email marketing agency. MORE
By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences. MORE
Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA. MORE
Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web. MORE
As an avid practitioner of content marketing, both for our clients and my own company, I’ve heard (and expressed) a […]. Content Content Marketing Content marketing MORE
This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before. MORE
Nowadays, digital advertising platforms are a dime a dozen which can, unfortunately, make choosing the right programmatic partner more of a headache than a breeze. Luckily, there are a few go-to questions you can ask when vetting them that will help make the process a bit easier. MORE
Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers. These are people who find answers to their most pressing, personal questions through a search bar — and they aren’t interested in searching for very long. MORE
"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. MORE
If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. MORE
My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results. MORE
The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. MORE
Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that. MORE
If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. MORE
New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force. MORE
We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties. MORE
The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. MORE
When people think of content strategy they often think of it as a creative process. In reality, creating content should be both creative - telling a story - and data-driven. As human beings we are often drawn to stories, narratives give us something to relate to and a character to resonate with. MORE
A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.” MORE
Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies. MORE
Whether you're working on a team project or defining goals for an entire company, it's critical your employees are on the same page when it comes to terminology. Goals" and "Objectives" often seem like two interchangeable phrases. "We MORE
There’s so much that goes into crafting a perfect marketing email. You’ve got to create that snappy subject line, quick and engaging copy, and wrap it all up with the perfect call-to-action. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Have you considered the time you send your emails? Sure, they’re all going to your client inboxes, but we’re going for engagement here. MORE
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing). MORE
Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. MORE
Modern Marketing
APRIL 24, 2019
At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called "The Future of Digital Marketing).
Marketing Insider Group
APRIL 24, 2019
A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, “You know this year I turned 40 years old. And I realize I won’t be doing this forever.”
B2B PR Sense
APRIL 24, 2019
"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.
Marketing Insider Group
APRIL 24, 2019
The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Contently
APRIL 24, 2019
This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before.
Modern Marketing
APRIL 24, 2019
The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight.
chiefmartech
APRIL 24, 2019
Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot.
Content Marketing Institute
APRIL 24, 2019
New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are awash and using brute force.
Advertisement
Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Atomic Reach
APRIL 24, 2019
When people think of content strategy they often think of it as a creative process. In reality, creating content should be both creative - telling a story - and data-driven. As human beings we are often drawn to stories, narratives give us something to relate to and a character to resonate with.
Unbound B2B
APRIL 24, 2019
Introduction. The marketing funnel was developed in 1898 by Ad agency executive Elias St. Elmo Lewis. He broke down the marketing journey into four distinct stages including awareness, interest, desire, and action, commonly known by the acronym AIDA.
Zoominfo
APRIL 24, 2019
The Internet has long been the dominant outlet used by businesses to reach their target audience. As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic.
HG Data
APRIL 24, 2019
We are honored to be featured in The Pacific Coast Business Times’ (PCBT) 2019 Central Coast Best Places to Work list. The list is comprised of companies across Ventura, Santa Barbara, and San Luis Obispo counties.
Advertisement
Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
SmartBug Media
APRIL 24, 2019
I’ve always loved the written word and consider myself to be someone who writes easily, if not well. Then I joined SmartBug™, and, for the first time since college, all of my writing was critiqued by a band of grammar-crazy, Oxford-comma-loving editors. They’ve made me nuts. They’ve made me go “huh?”
InsideView
APRIL 24, 2019
Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading. This blog series is all about helping you do that.
Cortex
APRIL 24, 2019
If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself.
Heinz Marketing
APRIL 24, 2019
By Brenna Lofquist , Marketing Consultant for Heinz Marketing. This blog post was inspired/updated from a previous Heinz Marketing blog post written by Matt Heinz “ 10 best practices for better cold calling ”. I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Pearl Digital Marketing
APRIL 24, 2019
My agency conducts dozens of SEO audits on websites each week, and for small businesses, there is one common glaring issue - a missing meta description. This is problematic as the meta description describes the page's content and is used by search engines when displaying search results.
Modern B2B Marketing
APRIL 24, 2019
Though agencies loudly tout the importance of transparency , ongoing federal probes show that clients—and the public—still struggle to trust advertising agencies.
Hatchbuck
APRIL 24, 2019
There’s so much that goes into crafting a perfect marketing email. You’ve got to create that snappy subject line, quick and engaging copy, and wrap it all up with the perfect call-to-action. It’s tempting to get lost in the excitement of a new campaign, pat yourself on the back for a job well-done and push your new email campaign right out of the nest—but, wait! Have you considered the time you send your emails? Sure, they’re all going to your client inboxes, but we’re going for engagement here.
Digilant
APRIL 24, 2019
Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers. These are people who find answers to their most pressing, personal questions through a search bar — and they aren’t interested in searching for very long.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
AcuityAds
APRIL 24, 2019
By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences.
Valasys
APRIL 24, 2019
Trendline Interactive, an email consulting firm, has acquired InboxMarketer, Canada’s largest email marketing agency.
Hubspot
APRIL 24, 2019
Whether you're working on a team project or defining goals for an entire company, it's critical your employees are on the same page when it comes to terminology. Goals" and "Objectives" often seem like two interchangeable phrases. "We
Choozle
APRIL 24, 2019
Nowadays, digital advertising platforms are a dime a dozen which can, unfortunately, make choosing the right programmatic partner more of a headache than a breeze. Luckily, there are a few go-to questions you can ask when vetting them that will help make the process a bit easier.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
SEMrush
APRIL 24, 2019
Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web.
Really B2B
APRIL 24, 2019
If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i].
Litmus
APRIL 24, 2019
In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients.
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