Vision Edge Marketing

APRIL 15, 2025

Mark L. Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his commitment to bridge the gap between executive leadership and boardroom strategy. In this episode of What’s Your Edge? , Mark and I discuss how boards of directors (BOD) and C-Suite (CXO) members can collaborate effectively to align goals and accelerate growth through customer-centricity by using data and performance management to support gover

Enterprise Management 209

Enterprise Management Work Management Lead Ranking Marketing Management 209

WordAgents

APRIL 15, 2025

You’ve spent hours crafting the perfect post for your business on social media, complete with dazzling visuals and intriguing copy. But after hitting “publish,” the engagement barely registersa few courtesy likes, zero comments, and certainly no sales. Running a business on social media should generate more excitement than this, shouldn’t it?

Social Media 195

Social Media Promotion Media Business 195

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Whats one way to achieve that? Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.

Paid Content 159

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 159

Webbiquity

APRIL 15, 2025

Contributed post. Are you struggling to keep up with the ever-changing ranking factors and best practices in SEO? With search engines constantly updating their algorithms, it’s easy to feel overwhelmed and unsure of how to maintain or improve your website’s ranking. Image credit: ThisIsEngineering on Pexels The good news is that by understanding and implementing the latest SEO strategies, you can keep up and get ahead of the competition.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).

Marketing AI 127

Marketing AI Enterprise Management Work Management Multi-Channel 127

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?

Lead Ranking 98

Lead Ranking Lead Scoring ROI Advertising Agencies 98

Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.

Social Media 88

Social Media Creativity Media Work Management 88

Salesforce Marketing Cloud

APRIL 15, 2025

Like many sports fans, I get excited about the Big Game but not just because it’s a fun showdown. It’s FanDuels biggest event of the year, with millions of users driving a massive surge in real-time gaming activity. FanDuel is a leading sports gaming company, offering sportsbook, fantasy, casino, racing, and other games to millions of users, and as the VP of AI, Automation, and Voice of Customer (VoC) Insights, my team is responsible for the customer service software that ensures a

Enterprise Management 90

Enterprise Management Work Management Marketing Management CRM 90

Act-On

APRIL 15, 2025

Imagine youre busy gearing up for a new campaign in a new market. Everythings ready: the email list, the targeted messaging, and the creative. But as you review your strategy, you suddenly remember GDPR compliance. Are you collecting data correctly? Have you secured the proper consent? If this sounds familiar, youre not alone. With an increase in online purchases and SaaS products, its easier than ever to market to people across the globe.

Paid Search Agency 100

Paid Search Agency Lead Capture Privacy Marketing Automation Services 100

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Salesforce Marketing Cloud

APRIL 15, 2025

Field service scheduling is like solving a constantly evolving puzzle. The challenge? Getting the right technician, with the right skills and tools, to the right job at the right time. But with unexpected delays, last-minute cancellations, and fluctuating customer demands, keeping schedules efficient is easier said than done. Our research shows that scheduling is the #1 efficiency blocker for technicians.

Work Management 98

Work Management Allocation Service Tools 98

Sword and the Script | B2B

APRIL 15, 2025

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Its woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer.

Trust Marketing 84

Trust Marketing Sales Cycle PR B2B Sales 84

Salesforce Marketing Cloud

APRIL 15, 2025

Today’s economy is turbulent. Geopolitical shifts, supply chain disruptions, and trade wars contribute to this. Rapid technological advancements in artificial intelligence (AI) also play a role. This roller coaster ride might seem like an anomaly. But all this turbulence, might very well become the new normal. Fasten your seat belts. The global marketplace is volatile.

Marketing AI 96

Marketing AI Work Management Marketing Management Terms and Conditions 96

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations.

eCommerce 75

eCommerce Paid Search Agency Personalization Effectiveness 75

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Hinge Marketing

APRIL 15, 2025

Does your firm need a new logo? How do you decide? How often, if ever, should you update it? To answer these questions, lets begin by talking about what your logo is to your firm. If your organizations name is the primary proxy for your firm in the minds of your audience, your logo stands right there beside itits visual copilot. It not only is a literal symbol of your business, it plays a critical role in helping people recognize and remember your firm.

Paid Search Agency 71

Paid Search Agency Differentiation Positioning Impressions 71

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California Assembly Bill 566, which would require browsers and mobile operating systems to have a built-in setting allowing users to easily opt out of data collection.

Astroturfing 74

Astroturfing Privacy Privacy Protection Paid Search Agency 74

Salesforce Marketing Cloud

APRIL 15, 2025

Ever scrolled through a website and felt unsure about what to do next? Thats what happens when theres no clear call to action (CTA). A great CTA isnt just a button its a gentle nudge that helps customers take the next step, whether thats signing up or making a purchase. For your small and medium business (SMB) , the right CTA can increase conversions and create stronger connections with your audience.

Marketing AI 59

Marketing AI SMB Urgency Marketing Small Business Marketing 59

Single Grain

APRIL 15, 2025

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. LinkedIn, with its professional user base and robust targeting capabilities, has become the premier platform for executing ABM strategies. However, many organizations struggle to implement effective LinkedIn ABM pipelines that connect initial account targeting to final revenue outcomes.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Ideal Customer Profiles 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Fuld & Company Blog

APRIL 15, 2025

Why competitive intelligence professionals are combining AI and human insight for more reliable decision-making The rapid advancement of AI in competitive intelligence (CI) has introduced new tools and capabilities for data collection and analysis. But even as adoption increases, one element remains essential: human-sourced intelligence. As organizations face more complex markets and faster shifts in competitive dynamics, combining AI-powered tools with primary research is emerging as a best pra

Marketing AI 52

Marketing AI Validation Forecasting Paid Search Agency 52

Navigate the Channel

APRIL 15, 2025

Mission, KS. ER Marketing is excited to welcome Rachel Graef to the team as the agencys newest Graphic Designer. Graef brings a dynamic creative background shaped by years of experience across diverse industries, including event marketing, apparel design, performing arts, and e-commerce. I’m thrilled to officially be a part of the ER Marketing team!

Design 65

Design Merchandising Paid Search Agency Advertising Agencies 65

US Data Corporation

APRIL 15, 2025

Marketers today face the challenge of gathering actionable customer data while building trust-based relationships. Zero-party datainformation intentionally shared by consumersoffers a solution when paired with sustainable marketing metrics. Unlike traditional KPIs focusing on immediate transactions, sustainable metrics measure relationship longevity, trust indicators, engagement quality, brand advocacy, and resource efficiency.

Ethics 52

Ethics Marketing & Strategy Paid Search Agency Trust Marketing 52

Modern B2B

APRIL 15, 2025

The theme this year was Mastering Buyer Mayhem and Forrester brought it back to things: buying networks and buying complexity. There were some interesting insights in this space including around researching methods by buying groups, how influencing forces during buying phases have expanded, the impact of AI and generational differences in how buyers engage.

Enterprise Management 52

Enterprise Management Work Management Marketing Automation Services Marketing Management 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Fuld & Company Blog

APRIL 15, 2025

Competitive intelligence (CI) is no longer confined to sales decks and strategic planning meetings. The most competitive companies are embedding CI across the entire businessfrom product development and supply chain to pricing and talent acquisition. By enabling faster, evidence-based decisions, CI is helping organizations reduce risk, anticipate disruption, and outmaneuver the competition.

Case Study 52

Case Study Case Studies Bundling Advertising Benchmark 52

B2BMarketing.net

APRIL 15, 2025

Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. Its an ambitious ask though especially in a sector where brands dare not show their face without honed and buffed brand guidelines shaping their every move. Such guidelines, of course, are needed. A brand book can be shared across a business, protecting it from careless or wanton visual corruption.

Guidelines 52

Guidelines Storytelling Rules Paid Search Agency 52

Bannerflow

APRIL 15, 2025

Todays marketing campaigns get harder by the minute. Your budget is tight, your ROI is in danger, and your KPIs have been set higher than ever. And with more communication channels for your customers than ever before, one might expect marketing campaigns to reach their targets easier. But thats far from the case: audiences demand personalized efforts and each audience segment has different format preferences on content and means of communication.

Creativity 52

Creativity Marketing Automation Services Automation Work Management 52

Act-On

APRIL 15, 2025

Imagine youre busy gearing up for a new campaign in a new market. Everythings ready: the email list, the targeted messaging, and the creative. But as you review your strategy, you suddenly remember GDPR compliance. Are you collecting data correctly? Have you secured the proper consent? If this sounds familiar, youre not alone. With an increase in online purchases and SaaS products, its easier than ever to market to people across the globe.

Paid Search Agency 130

Paid Search Agency Lead Capture Privacy Marketing Automation Services 130

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Valasys

APRIL 15, 2025

Planning your social media content can feel overwhelming when you’re juggling multiple platforms and trying to keep your audience engaged. That’s where a well-crafted content calendar strategy comes in it’s your secret weapon for maintaining consistent performance and growing your online presence. Think of your content calendar as a roadmap that guides your social media success.

Social Media 40

Social Media Planning Media Enterprise Management 40

Bluetext

APRIL 15, 2025

In todays digital-first economy, brand perception can outweigh company size. Small and mid-sized enterprises (SMEs) often assume that building a strong brand requires deep pocketsbut the truth is, creativity, consistency, and strategy matter more than budget. With the right approach, your business can craft a powerful brand identity that rivals enterprise competitors.

Budget Programs 42

Budget Programs Ad Building Brand Identity Branding 42

Valasys

APRIL 15, 2025

Precision is paramount in manufacturing and distribution. Many tools help increase productivity, but belt conveyors are one of the most effective. The selection of quality belt conveyor manufacturers affects operations. In this excerpt, we discuss why making theright choices in this field is vital for your company’s growth and sustainability. The Role of Belt Conveyors Belt conveyor manufacturers are the cornerstone of many industrial processes.

Best Practices 40

Best Practices Business Customer Satisfaction Paid Search Agency 40