Sun.Dec 09, 2018

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Corporate Gift Giving: A Beginner’s Guide

Zoominfo

It’s that time of the year again— the holiday season is upon us and festivities are in full swing. Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. It seems like there’s not enough time in the day. Yet, there’s one last thing to consider before taking a well-deserved break for the holidays—corporate gift giving.

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I am (or feel like) a failure: a mini-guide to overcoming the fear of failure

JotForm

Failure. For many startup founders, it’s a badge of honor worn with more pride than overpriced hoodies, Apple watches, and merino wool loafers. The fail fast; fail often philosophy even inspired FailCon, an entire conference dedicated to embracing failure. “In the startup world, failure is almost.

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Best Digital Marketing Books 2019

Brightedge

In doing my research for this post, I found fewer books than I expected on each of the digital marketing topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks. However, if you are reading this post then you, like me, prefer good […]. The post Best Digital Marketing Books 2019 appeared first on BrightEdge SEO Blog.

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SEO Guide Stage 3: SEO Audit

Spiralytics

At this point, you’re probably already confident about your keyword research and competitor analysis efforts. The next thing to do is to perform an SEO audit.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Tips for Using Content to Build Better Customer Relationships

Acrolinx

Of all of the benefits that content has to offer, being able to help build better relationships with customers has to be one of the best. That’s because … Continue reading "5 Tips for Using Content to Build Better Customer Relationships". The post 5 Tips for Using Content to Build Better Customer Relationships appeared first on Acrolinx.

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SEO Guide Stage 3: SEO Audit

Spiralytics

At this point, you’re probably already confident about your keyword research and competitor analysis efforts. The next thing to do is to perform an SEO audit.

SEO 48
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Human Rights Day: A Focus on Criminal Justice Reform

Televerde

When I think about Human Rights Day , many communities and regions of the world come to mind where the dignity, rights and freedom of human beings have been stripped or compromised and require a global call to action to resolve. The one group I feel the strongest connection to because they’re part of my everyday life is the incarcerated. And if you spend any time on social media, you know that right now in the United States prison reform is making headlines because of the #FirstStepAct.

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The Unfinished Business of Sales-Marketing Alignment

B2B Marketing Directions

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. And I certainly wasn't the first person to address this topic. For more than a decade, most B2B marketing and sales professionals have recognized the need to forge a more productive relationship between marketing and sales, and many B2B companies have been working on sales-marketing alignment for several years.