Benchmark Email

SEPTEMBER 27, 2022

Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and offers new ways of doing things. The following are examples of AI use in different sectors: Autonomous vehicles like Tesla use AI to drive cars and identify obstructions to avoid collisions. Devices, including smartphones and… The post How AI is Taking Your Email Marketing to the Next Level appeared first on Benchmark Email.

Email Marketing 143

Email Marketing Advertising Benchmark Marketing Examples 143

Engagio

SEPTEMBER 27, 2022

The manufacturing shop floors run on the latest technology, so why not their marketing & sales teams? This is Smarter Go-To-Market™ For Manufacturing. The post Accelerate Your Manufacturing Pipeline with Account Intelligence appeared first on Demandbase.

DemandBase 118

DemandBase Marketing 118

Search Engine Journal

SEPTEMBER 27, 2022

Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To Simplify Hreflang Implementation appeared first on Search Engine Journal.

Google 121

Google SEO 121

Vidyard

SEPTEMBER 27, 2022

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Stevens & Tate

SEPTEMBER 27, 2022

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home. These days, the majority of homebuyers do their househunting online, which means inbound marketing has become a vital part of the real estate business.

Trends 104

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 104

Search Engine Journal

SEPTEMBER 27, 2022

Google's recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish Rolling Out appeared first on Search Engine Journal.

Google 97

Google Product Companies SEO 97

Martech

SEPTEMBER 27, 2022

Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence.

Webinar Metrics 93

Webinar Metrics Barriers Marketing 93

Search Engine Journal

SEPTEMBER 27, 2022

TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate. The post TikTok Adds Downvote Button For Comments appeared first on Search Engine Journal.

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Only B2B

SEPTEMBER 27, 2022

Quality consistently beats quantity when it comes to generating leads. If your leads aren’t a good fit for your offerings, it doesn’t matter how many you have. Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads. However, what exactly constitutes a high quality lead (sales qualified lead)?

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Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Engagio

SEPTEMBER 27, 2022

Need help to sell your boss on account-based marketing (AMB)? Get buy-in from your organization with our customizable presentation template. The post Sell ABM to Your Boss Presentation Template appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing Template ABM DemandBase 62

MarketMuse

SEPTEMBER 27, 2022

MarketMuse helps optimize podcasts and webinars in the pre-production phase and when repurposing the audio/video content.

Webinar Metrics 80

Webinar Metrics Optimization Video Marketing Product 80

SWZD

SEPTEMBER 27, 2022

Flagship report offers a view into the future B2B tech landscape, profound shifts in global tech trends, IT budget changes, and business challenges.

Trends 62

Trends B2B Business Press 62

Genroe

SEPTEMBER 27, 2022

Customer journey mapping can be extremely beneficial but there are also some potential disadvantages that should be considered. The post The Benefits and Disadvantages of Customer Journey Mapping appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

Promotion 52

Promotion B2B Marketing B2B Marketing 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Valasys

SEPTEMBER 27, 2022

What is Dwell Time and its impacts on SEO and overall user satisfaction. Share This Post Shares. The post Dwell Time and its impact on SEO appeared first on Valasys Media.

Dwell 52

Dwell SEO Media 52

Engagio

SEPTEMBER 27, 2022

The post Sell ABM to Your Boss Presentation Template Thank You appeared first on Demandbase.

Template 48

Template Account Based Marketing ABM DemandBase 48

Terminus

SEPTEMBER 27, 2022

Corrina Owens is the Senior ABM Manager at Gong. She is also a B2B marketing enthusiast, an aerial circus artist, a Terminus Rock Star, and a beacon of women’s empowerment, both in tech and out in the world. We recently sat down to chat about the importance of being authentic, supporting other women, and not being afraid to be disruptive. “Empowering other women has always been a focus area of mine.

Account Based Marketing 26

Account Based Marketing ABM Godaddy Paid Search Agency 26

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. If you follow entrepreneurial news, you might’ve already heard that 90% of startups fail. But why? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Oktopost

SEPTEMBER 27, 2022

Video has been part of digital marketing since the early days of the internet, and it only continues to get more and more relevant. In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018. Naturally, this presents both challenges and opportunities for B2B marketers. On one hand, the audience for marketing videos has never been bigger.

Top of Funnel 118

Top of Funnel Video Marketing B2B Advertising Funnels 118

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. If you follow entrepreneurial news, you might’ve already heard that 90% of startups fail. But why? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Litmus

SEPTEMBER 27, 2022

Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake isn’t enough. You must take the time to understand your unique audience and the journey you want them to take. . We recently hosted a webinar with our friends at Acoustic to discuss tactics for email personalization throughout the customer journey.

Personalization 84

Personalization Webinar Metrics Loyalty Urgency Marketing 84

ClearVoice

SEPTEMBER 27, 2022

The year is flying by. Are you struggling with your content ideas and goals? Imagine knowing exactly when and what to post consistently to engage your audience. How would your business grow? How much easier would it be to get to the day-to-day tasks? The year 2023 is fast approaching, and now is the time to prepare so you can stay consistent with your content.

Work Management 59

Work Management Marketing Management Content Opinions 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmartBug Media

SEPTEMBER 27, 2022

A few well-known benefits of using conversational marketing tools such as live chat and chatbots include improving user experience and personally engaging with prospects and customers. The (free!) HubSpot conversations tool not only allows you to do just that, but it also provides valuable insight into interactions to help inform future sales and marketing communications.

Conversion 52

Conversion Tools Work Management Marketing Management 52

Brightedge

SEPTEMBER 27, 2022

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization (SEO) strategy. However, many companies adopt a faulty approach when it comes to understanding intent. They fail to look beyond the surface meaning of keywords and determine why searchers use them in a fuller and more nuanced way.

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Intent SEO Lead Ranking Top of Funnel 59