Tue.Sep 27, 2022

6 Market Analysis Steps to Building a Surefire Marketing Strategy

SEMrush

Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy. Market Research

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? This article shares what you need to know. If you follow entrepreneurial news, you might’ve already heard that 90% of startups fail. But why?

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How to Personalize Throughout the Email Customer Journey

Litmus

Personalization at each step of the email customer journey has proven to be an effective way to engage with customers, increase sales, and build brand loyalty. But personalizing for personalization’s sake isn’t enough.

Optimizing Podcasts and Webinars With MarketMuse

MarketMuse

MarketMuse helps optimize podcasts and webinars in the pre-production phase and when repurposing the audio/video content. Product

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Google On How To Simplify Hreflang Implementation via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To Simplify Hreflang Implementation appeared first on Search Engine Journal. News SEO

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How to Create B2B Videos That Stand Out

Oktopost

Video has been part of digital marketing since the early days of the internet, and it only continues to get more and more relevant. In fact, marketers feel better about their video ROI than ever before, and people now watch twice as much video overall as they did in 2018.

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Sales Enablement Best Practices: 4 Keys to Enabling Sales Success

Vidyard

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals.

How AI is Taking Your Email Marketing to the Next Level

Benchmark Email

Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and offers new ways of doing things.

Spiceworks Ziff Davis 2023 State of IT Report Counters Recession Fears with Projected Tech Budget Growth

SWZD

Flagship report offers a view into the future B2B tech landscape, profound shifts in global tech trends, IT budget changes, and business challenges. Press Releases Research State of IT

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Top 6 Strategies For Increasing Lead Quality For Your B2B Business

Only B2B

Quality consistently beats quantity when it comes to generating leads. If your leads aren’t a good fit for your offerings, it doesn’t matter how many you have. Because of this, it’s crucial for business-to-business (B2B) marketers to concentrate on creating high-quality leads.

Is a Robot the Key To Your Next Successful Interview?

Salesforce

You may worry that robots are going to steal your job. But an interview with a robot might actually be the key to landing your next dream job. Robots are conducting AI interviews to screen applicants at some companies — and the technology is starting to take hold.

Google Core & Product Review Updates Finish Rolling Out via @sejournal, @MattGSouthern

Search Engine Journal

Google's recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish Rolling Out appeared first on Search Engine Journal. News SEO

Real Estate Marketing Trends You Should Implement Into Your Marketing Strategy

Stevens & Tate

The real estate industry has seen a lot of change over the past decade. It wasn’t that long ago when a homebuyer would reach out to a real estate agent through their office the moment they became interested in buying a new home.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Dwell Time and its impact on SEO

Valasys

What is Dwell Time and its impacts on SEO and overall user satisfaction. Share This Post Shares. The post Dwell Time and its impact on SEO appeared first on Valasys Media. Martech

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September 2022 Core Update Impact

SEMrush

The month of September 2022 has been one of the most dynamic months in SEO in quite some time. Industry News

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Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Struggle with adapting to fast-changing SEO standards? This webinar will help keep your content strategies up-to-date. The post Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] appeared first on Search Engine Journal. Content SEO Webinar

Sell ABM to Your Boss Presentation Template

Engagio

Need help to sell your boss on account-based marketing (AMB)? Get buy-in from your organization with our customizable presentation template. The post Sell ABM to Your Boss Presentation Template appeared first on Demandbase

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

TikTok Adds Downvote Button For Comments via @sejournal, @MattGSouthern

Search Engine Journal

TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate. The post TikTok Adds Downvote Button For Comments appeared first on Search Engine Journal. News TikTok

Strategizing for Intent: An SEO Guide

Brightedge

Optimizing for intent leads to increased performance across the board, whether measured in terms of content engagement, rankings, or conversions. It’s a core part of a successful search engine optimization (SEO) strategy.

Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Struggle with adapting to fast-changing SEO standards? This webinar will help keep your content strategies up-to-date. The post Upgrade Your SEO Content Strategy With These 3 Steps [Webinar] appeared first on Search Engine Journal. Content SEO Webinar

Sell ABM to Your Boss Presentation Template Thank You

Engagio

The post Sell ABM to Your Boss Presentation Template Thank You appeared first on Demandbase

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

How to Use HubSpot’s Conversations Tool to Better Align Sales & Marketing

SmartBug Media

A few well-known benefits of using conversational marketing tools such as live chat and chatbots include improving user experience and personally engaging with prospects and customers. The (free!)

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Women in ABM: Corrina Owens on being authentic and not being afraid to be disruptive

Terminus

Corrina Owens is the Senior ABM Manager at Gong. She is also a B2B marketing enthusiast, an aerial circus artist, a Terminus Rock Star, and a beacon of women’s empowerment, both in tech and out in the world.

100 Blog Content Ideas For Your 2023 Calendar

ClearVoice

The year is flying by. Are you struggling with your content ideas and goals? Imagine knowing exactly when and what to post consistently to engage your audience. How would your business grow? How much easier would it be to get to the day-to-day tasks?