Martech

APRIL 24, 2025

Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. The industry-wide shift toward privacy-first marketing strategies continues whether Chrome catches up or not. “Google hitting pause on third-party cookie deprecation doesn’t stop the shift,” said Matt Spiegel, EVP at TransUnion. “Marketers can’t keep leaning on a tool that’s losing support across browsers and plat

Privacy 126

Privacy Google Marketing & Strategy Marketing Strategy 126

Convince & Convert

APRIL 24, 2025

For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramaticallyespecially after the launch of ChatGPT. Todays searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers.

SERP 101

SERP Marketing Management Google Sample 101

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. Others boast new optimization practices branded as GEO, AEO, or LLMO.

Top of Funnel 108

Top of Funnel Ideal Customer Profiles Case Studies Deliverability 108

illumin

APRIL 24, 2025

The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox init

Planning 105

Planning Google Privacy Advertising Agencies 105

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

APRIL 24, 2025

Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. They are telling investors it will turn cash flow positive in 2029. That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Marketing AI 106

Marketing AI Peer-to-peer Forecasting User-Generated Content 106

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. For context, Terakeet is an online brand management partner focused on owned asset optimization, building long-term digital equity across a brand’s owned platforms.

Paid Content 103

Paid Content Brand Identity Branding Sample 103

Roketto

APRIL 24, 2025

Let's talk about getting your business noticed right where it matters most: your local community. You've poured your heart and soul into creating fantastic content, but if the folks around the corner don't know about it, it's like hosting the best party ever and forgetting to send out the invites. That's where the magic of local SEO comes in. It's all about ensuring your website and content pop up when potential customers in your area search for what you offer.

Advertising Agencies 83

Advertising Agencies SEO Paid Search Agency Ad Agencies 83

Martech

APRIL 24, 2025

Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your inbox has become interactive with an Alexa-like AI agent, one that sorts and acts on your incoming emails according to a system based on your behavior in email, on websites and across the digital sphere.

Planning 86

Planning Advertising Agencies Trust Marketing Interactive Marketing 86

Sprout Social

APRIL 24, 2025

Were back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. This time, were breaking down what brands get wrong about influencer sourcing. Weve all seen those overly-scripted, cringe-worthy sponsored videos. The ones where the influencer completely changes their tone and content style to talk about a product they would never use.

Brand Identity 78

Brand Identity Branding Budget Programs Work Management 78

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Oktopost

APRIL 24, 2025

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in todays complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool. Listen to the podcast Subscribe now on Spotify , Apple Podcasts or YouTube Watch the live recording Episode summary In this episode, Rebecca gets radically transparent about what it trul

B2B Thought Leadership 83

B2B Thought Leadership B2B Marketing Thought Leadership B2B 83

Lead Forensics

APRIL 24, 2025

Find out why a strategic follow-up is crucial and get actionable tips on how you can transform warm conversations into valuable customer relationships. Why Is It So Important to Follow-up After a Warm Call? You’ve done the hard part; you used your warm call opener and followed our warm calling framework to get someone’s attention. Now, let’s make sure that attention doesn’t go to waste!

Tips 66

Tips Top of Funnel Touchpoints Cold Calling 66

Hinge Marketing

APRIL 24, 2025

Hinge is excited to announce the release of the Technology & Software edition of the 2025 High Growth Study. We launched the High Growth Study ten years ago, and countless firms have used it to understand how the best-performing firms build and maintain their competitive edge. 149 technology and software companies participated in this years industry breakout report.

Software 71

Software Studies Top of Funnel Peer-to-peer 71

Single Grain

APRIL 24, 2025

Traditional forms of advertising are no longer engaging users. Instead, consumers demand interactive experiences. Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Marketing & Strategy 52

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Orange Owl Blog

APRIL 24, 2025

Unicorn Chronicles Freshworks Success Story: 5 Insightful Lessons for Every Entrepreneur Vivek Goel April 24, 2025 Share : Table of Contents Introduction In the competitive landscape of Software-as-a-Service (SaaS), Freshworks has distinguished itself by prioritizing customer experience in product development. Founded in 2010 by Girish Mathrubootham and Shan Krishnasamy in Chennai, India, the company began as a single-product startup named Freshdesk.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Single Grain

APRIL 24, 2025

Brands are constantly told that word-of-mouth marketing is the secret to revenue growth. But how can brands apply this concept to their marketing and advertising campaigns? Customer advocacy programs are the secret. This tactic still drives trust among consumers while enhancing brand presence and reputation. More than half of today’s organizations have embraced a robust growth strategy that turns their most satisfied customers into revenue-generating assets.

Peer-to-peer 52

Peer-to-peer Lead Ranking Ideal Customer Profiles Generation 52

Televerde

APRIL 24, 2025

Previously published on Sales & Marketing Management If you work in customer experience, youve likely heard the phrase the customer is always right. In reality, good CX isnt about always saying yes. True customer experience is about building a consultative relationship one where you prioritize long-term success over short-term wins. Sometimes, that means having tough conversations, pushing back when necessary, or even walking away from a project if its not the right fit.

Work Management 52

Work Management Marketing Management Ad Building Vendors 52

Single Grain

APRIL 24, 2025

A new search paradigm is emerging. And that trend is using generative AI for search. Traditional SEO has focused on optimizing content for Google’s algorithm. Digital marketers optimized content and configured web pages to make them easier for Google bots to crawl. However, the rise of AI-powered search tools like ChatGPT, Claude, and Perplexity fundamentally changes how users discover information online.

SEO 52

SEO Optimization Generation AIO 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Orange Owl Blog

APRIL 24, 2025

Unicorn Chronicles LeadSquared Success Story: 5 Essential Lessons for Every Entrepreneur Vivek Goel April 24, 2025 Share : Table of Contents Introduction In the fast-evolving landscape of SaaS (Software as a Service), few companies have navigated growth and scale as successfully as LeadSquared. What started as a small, bootstrapped venture in Bengaluru in 2011 has now transformed into a global leader in sales automation and CRM solutions.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Lead Ranking 52

Single Grain

APRIL 24, 2025

Reddit’s search visibility nearly tripled in 2024, jumping from a Visibility Index of 667.8 to a staggering 1942.3. This dramatic 190% increase isn’t an anomalyit’s part of a larger trend where forum content is gaining unprecedented traction in search results. For marketing professionals looking to expand their SEO toolkit, forum optimization has evolved from a supplementary tactic to a critical strategy.

SEO 52

SEO Lead Ranking Lead Scoring Marketing & Strategy 52

Marketri

APRIL 24, 2025

AI isn’t just knocking at the door of B2B companies anymore; it’s moved in, unpacked its bags, and is actively reimagining the house. To understand what this shift really looks like in the boardroom, we gathered insights from midmarket B2B CEOs and industry leaders across sectors, from tech to healthcare to professional services. The result is a candid snapshot of opportunity, experimentation, and cautious optimism.

Marketing AI 62

Marketing AI B2B Thought Leadership Enterprise Management Work Management 62

Single Grain

APRIL 24, 2025

Perplexity AI is a powerful search engine transforming how marketers research, strategize, and execute their SEO campaigns. Unlike traditional search engines, Perplexity AI delivers synthesized, contextual information that can dramatically streamline marketing workflows and enhance decision-making. This article explores Perplexity marketing, how it works, and why this AI search engine will become an indispensable resource in 2025.

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Marketing AI Planning Marketing & Strategy Paid Search Agency 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Learn from the Pros

APRIL 24, 2025

The email marketing space is more crowded than ever. With inboxes now overrun by AI-powered campaigns and endless promotions, how do you make your messages stand out? If you’re relying on stale A/B tests or skipping testing entirely, you’re leaving massive engagement (and revenue) on the table. Luckily, 2025 brings new opportunities to innovate.

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Click Rate Open Rate Template Email Marketing 52

Single Grain

APRIL 24, 2025

Marketers continuously seek innovative tools to gain a competitive edge in a rapidly evolving digital landscape. Perplexity AIs game-changing solution combines search engine power with advanced AI capabilities. Unlike traditional tools, Perplexity AI doesn’t just provide informationit delivers contextual insights that can transform your marketing strategy.

Paid Search Agency 52

Paid Search Agency Planning Analysis Advertising Agencies 52

Acrolinx

APRIL 24, 2025

AI being commonplace in the enterprise is an exciting prospect. But, for some people within your company, it may raise cause for concern. Your documentation teams may be wondering: Will AI replace technical writers? Or, will AI take over the world ? The short answer: No, it wont. At least, not anytime soon. While AI-generated content can be a valuable tool in the technical writing process, its important to understand how these tools complement rather than replace human beings.

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User-Generated Content Lead Ranking Lead Scoring Enterprise Management 52

Digilant

APRIL 24, 2025

The digital advertising industry is no stranger to scrutiny. Still, the latest developments in the DOJs antitrust case against Google have reignited an important conversationone thats less about courtroom drama and more about how advertisers and industry partners choose to invest brands budgets. This isnt about DSPs or SSPs alone. Its about how power is concentrated, how competition is stifled, and what we, as those who fund the ecosystem, can do to influence a better future.

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Advertising Agencies Advertisements Advertising Google 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

New North

APRIL 24, 2025

Most B2B companies either don’t create video content or struggle to generate meaningful traffic from it. According to Wyzowl’s 2025 State of Video Marketing Survey , 37% of marketers don’t include video as a marketing strategy because they don’t know how or where to start. At New North, we believe that effective B2B video marketing isn’t about going viral it’s about creating thoughtful content that resonates with your target audience and drives measurable bus

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Top of Funnel B2B Sales B2B Marketing Video Marketing 52

SalesIntel

APRIL 24, 2025

Your B2B sales pipeline isn’t wishing well. You cant just toss in a few leads and hope for the best, crossing your fingers that revenue magically appears. A healthy pipeline requires more than luck. It demands precision, strategy, and continuous optimization. Without a structured approach, leads slip through the cracks, engagement stalls, and conversion rates suffer.

Sales Management 40

Sales Management Top of Funnel B2B Sales Account Based Marketing 40

BDB

APRIL 24, 2025

For decades, marketers in the B2B Food & Nutrition (F&N) sector have focused on quantifiable, tangible returns: lead generation figures, conversion rates and direct revenue attribution. While these metrics remain important, they tell only part of the story. In today’s competitive F&N landscape, marketers face a fundamental challenge: balancing immediate commercial targets with long-term brand building.

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Lead Ranking Lead Scoring B2B Thought Leadership Advertising Benchmark 26