Thu.Sep 29, 2022

Five Demographic Characteristics to Consider When Building B2B Buyer Personas

Launch Marketing

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities.

47% of B2B Marketers Still Only Rate Lead Nurturing Initiatives as ‘Average’

KoMarketing Associates

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so.

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Top 10 Digital Marketing Solutions for Today’s Professional Services Firms

Hinge Marketing

Many professional services firms still struggle with digital marketing. Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. In fact, traditional referrals have been in decline for years.

Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?

Content Marketing Institute

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers. Continue reading → Company News

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

3 Ways to Maximize Your Demand Gen Budget Fast

Metadata

Just as CMOs and other marketing leaders started reaching into their pockets after more than two years of pandemic-restricted spending, they’ve hit another flaming hoop: uncertain macroeconomic conditions. Insert the collective sighs of marketers.].

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How Long Should a Blog Post Be? A Data-Driven Guide for 2023

SEMrush

Learn how to identify the perfect length for your blog post - based on your goals, audience, and search intent. Backed by Semrush research and data. Content Creation

Intent 106

Search On 22: Google Debuts 9 New Shopping Features via @sejournal, @brookeosmundson

Search Engine Journal

Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal. News PPC

Stop Sending Emails to Unengaged Subscribers

Benchmark Email

An active email list is an essential pillar of email marketing. As a business owner that sends out emails regularly, you want an email list with contacts that engage with your content and purchase your offers for email marketing success, great ROI, and increased business revenue.

Our Favorite HubSpot Workflows & How to Build Them

SmartBug Media

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. The ability to fire off emails, notifications, and other activities makes for a larger volume of leads to be worked, nurtured, or moved through the buyer's journey funnel. In this article, I will dive into some of my favorite workflows and how to build them.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

17 Tips to Increase Webinar Registration and Attendance

Optinmonster

Are you wondering how to increase webinar registration and attendance? Webinars are a useful way to attract more customers to your company.

The Bow Tie Funnel

Heinz Marketing

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. At the top stage of the funnel, you have prospects who are aware of your brand.

What is Guerrilla Marketing? 6 Examples to Inspire Your Brand

Navigate the Channel

You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. These days, everyone has an opinion, each louder than the last.

Four Ways To Upgrade Your Email List

Opt Intelligence

If your email list could use a refresh, you’re not alone. Over time, email marketing databases become less engaged and less relevant. Subscribers change interests, potentially outgrowing your product or service. Users become immune to your message and stop clicking.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Traffic or Conversions: What to Focus On With A Lower Budget

Anyword

Boosting sales and leads to your site never follows a black-and-white pattern. We typically have two options: increase the number of eyes coming to your site or boost conversions from your existing visitors. Ideally, we’d like to do both.

WordPress 6.1 Contains “Massive Improvement To Database Performance” via @sejournal, @martinibuster

Search Engine Journal

WordPress 6.1, scheduled for release in November 2022, contains a new feature that will dramatically speed up WordPress performance. The post WordPress 6.1 Contains “Massive Improvement To Database Performance” appeared first on Search Engine Journal. News WordPress

The 2023 State of IT

SWZD

The 2023 State of IT report provides an inside look into IT spending plans and buyer trends to help tech vendors navigate the shifting B2B marketplace and maximize growth. Reports Research Resources

How to hide likes on Instagram: A step-by-step guide

Sprout Social

As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One recent study in particular discovered the impact that Instagram likes can have on adolescents.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Everything you need to know about identity resolution

Liveintent

Whether you’re a small, new business or a large, well-established organization, understanding how consumers engage with your brand is challenging.

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Best White Label SEO Software Tools for Digital Marketing Agencies

seo.co

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially.

Google Highlights Online Discussions & Forums In Search Results via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums. The post Google Highlights Online Discussions & Forums In Search Results appeared first on Search Engine Journal. News SEO

Webinar Recording: 5 Ways to Evaluate Content Effectiveness with ContentWRX

Content Science Review

Discover how to evaluate content effectiveness using ContentWRX, the leading content intelligence tool from Content Science. Article

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings via @sejournal, @sejournal

Search Engine Journal

A Guide To Content Marketing For Law Firms helps you take the complexity out of legal content and make it more engaging for potential clients. The post Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings appeared first on Search Engine Journal.

13 Types of Email Content Ideas to Amp Up Your Engagement

SendGrid

We're breaking down 13 types of email content ideas you can include in your campaigns to engage subscribers and spice things up a bit. The post 13 Types of Email Content Ideas to Amp Up Your Engagement appeared first on SendGrid. Email Marketing

Effective Brand Building In The Metaverse via @sejournal, @macuraa

Search Engine Journal

Let your customers enjoy your brand in a whole new way. Discover how you can create that space for your brand using the metaverse. The post Effective Brand Building In The Metaverse appeared first on Search Engine Journal. Digital Experience Digital Strategy

Creative Distribution and Optimization in Creatopy 

Bannersnack

5 minutes read Creating, distributing, and optimizing an ad campaign involves multiple teams, processes, and tools, which often translates into delayed launches and lengthy campaigns.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

Google Announces More Personalized Search Results at Search On Event via @sejournal, @BrianFr07823616

Search Engine Journal

Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog.

WHY DOES CRM Fail and How to Fix It

B2B Digital Marketer

Learn how you can achieve better results out of your CRM. Customer Relationship Management (CRM) technology is one of the most basic and foundation tools that digital marketers use to manage customer relationships and interactions with potential customers.

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What does Google say about personalized search results?

Excelsior Research

What does Google say about personalized search results? September 29, 2022. Do you find personalized search results useful? Google has offered some tips which will be useful in such cases. Read the blog to know more. What does Google say about personalized search results?