Lead Forensics

MARCH 11, 2025

What is Cold Calling Gamification? Cold calling gamification is an approach that turns routine calling tasks into energizing, game-like challenges. Instead of viewing each dial as a mundane checkpoint, your sales team competes to achieve mini-goals and unlock rewards, all while expanding their pipeline. By integrating elements such as points, badges, and leaderboards into everyday sales activities, managers can soon boost motivation and also spark healthy competition.

Cold Calling 66

Cold Calling Paid Search Agency Creativity Outreach 66

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Martech

MARCH 11, 2025

Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.

Google 116

Google Ads Cost Per Click Mobile Advertising 116

Salesforce Marketing Cloud

MARCH 11, 2025

Artificial intelligence is poised to shake up much of what we know about software development , but as it turns out, agent lifecycle management, also known as agent development lifecycle (ADL), is fairly similar to traditional application lifecycle management (ALM). From ideation and configuration, to testing and deployment, the path to taking your agent from the drawing board to production will be familiar.

Product 90

Product Enterprise Management Work Management Click Rate 90

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.

Marketing AI 93

Marketing AI User-Generated Content SERP Correlation 93

Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. Introduce too much new information, and you may overwhelm them. The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS cli

Lead Nurturing 84

Lead Nurturing Relevance Top of Funnel Multivariate analysis 84

B2B Marketing Exchange

MARCH 11, 2025

Nestled in the heart of sunny Scottsdale, the 2025 B2B Marketing Exchange West event brought together industry leaders, marketers, and innovators for an unforgettable experience. With perfect weather and a lineup of insightful sessions, the event was nothing short of spectacular. From deep dives into AI, ABM, personalization, content and more, every day was packed with valuable takeaways.

B2B Marketing 59

B2B Marketing Marketing Strategy Marketing & Strategy Account Based Marketing 59

Navigate the Channel

MARCH 11, 2025

You may have heard the phrase, “It’s easier to sell aspirin than vitamins.” This holds especially true in eCommerce, as addressing customers immediate needs is often more compelling than focusing on long-term benefits. With that in mind, this post will explore some of the top platforms for eCommerce while also highlighting essential points to consider when selecting a selling platform to avoid potential pitfalls.

eCommerce 65

eCommerce Enterprise Management POS Paid Search Agency 65

SocialPilot

MARCH 11, 2025

Want your business to show up at the top when locals search for your services? Your Google Business Profile (GBP) is the key! But heres the thingjust having a profile isnt enough. If its not optimized, youre leaving money on the table. Think about itwhen was the last time you scrolled past the first few results on Google? Exactly. Thats why ranking higher in local searches is a game-changer for getting more customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Profiling 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Sword and the Script | B2B

MARCH 11, 2025

Data analysis of 97.9 million sales messages sent by email shows talking about pain points has an adverse effect on leads and might set your deals back rather than advance them to the next stage Throughout my career in PR and marketing, Ive always made an extra effort to be aligned with sales. There are several reasons for this. First, sales alignment has been an issue for a very long time.

B2B Sales 54

B2B Sales Marketing Report Paid Search Agency B2B Marketing 54

ClearVoice

MARCH 11, 2025

What is content segmentation? Content segmentation is the process of dividing content into targeted segments to meet the specific needs, preferences, or behaviors of different audience groups. Tailoring content to distinct personas or customer segments allows you to deliver more relevant, engaging, and effective messaging. The process often involves analyzing factors like demographics, interests, purchasing behavior, and buyer journey stage to create personalized experiences for different audien

Segmentation 52

Segmentation Top of Funnel Content Marketing Analytics Tools 52

Fuld & Company Blog

MARCH 11, 2025

In 2023, the Big Tech sector generated a staggering $1.3 trillion in combined revenue, cementing its presence in nearly every aspect of modern life. However, for all its control over digital platforms, regulations and public discourse, Big Techs biggest constraint isnt policy, but power, often stemming from the limitations of the data centre infrastructure.

Cost 52

Cost Demand Efficiency Search Marketing 52

SocialPilot

MARCH 11, 2025

Lets be realwhen was the last time you bought something online without checking the reviews first? Probably never. Youre not aloneAround 9 out of 10 consumers say that they make buying decisions based on online reviews. But heres the kicker: Google Reviews dont just influence buyers; they influence Google itself. Think of these reviews as digital word-of-mouth.

SEO 45

SEO Google Click Rate Ideal Customer Profiles 45

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Hubspot

MARCH 11, 2025

Confession setting up a partnership business with my friend and (now also a business partner) Kasia was the best decision in my professional life. Weve been working together as a content marketing duo for over five years now, and the growth opportunities weve seen would not have been possible if we worked solo. Not only are we each others emotional support or cover for each other during sick leave or vacation.

Advertising Agencies 36

Advertising Agencies Business Work Management Paid Search Agency 36

CMSWire

MARCH 11, 2025

Why are customers willing to spend more on experiences? Continue reading.

Spending 97

Spending Loyalty Personalization 97

Fuld & Company Blog

MARCH 11, 2025

Discover how top companies turn insights into impact. Competitive Intelligence (CI) isnt just for sales and strategyits a game-changer across the entire business. From product innovation to supply chain optimization, and pricing strategies to market expansion, leading companies are using CI to drive real growth and competitive advantage. Join us for an exclusive webinar where well showcase four real-world case studies from healthcare, CPG, retail, and FMCG, revealing how top organizations are le

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Business Case Study 40

Content Marketing Institute

MARCH 11, 2025

Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.

Creativity 84

Creativity Content Companies 84

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Roketto

MARCH 11, 2025

Discover how to measure and showcase the ROI of content marketing. Learn strategies to prove its value to stakeholders and drive business growth.

ROI 83

ROI Content Marketing Content Marketing & Strategy 83

CMSWire

MARCH 11, 2025

Using AI to build and support customer experiences? Beware: hallucinations dont just mislead; they fabricate. Continue reading.

Personalization 64

Personalization Ad Building Generation Content 64

SocialPilot

MARCH 11, 2025

Social media is a goldmine of opportunities for realtors. But you know that already, dont you? In the internet era, social media can be a game-changer. Yet, many realtors face a struggle that, despite posting consistently on various social media platforms, engagement is hard to come by or sustain. Perhaps your posts get a few likes, a comment or two, and a share occasionally, but no real traction in the form of queries or conversions.

Social Media 59

Social Media Media Ideal Customer Profiles Comparison 59

CMSWire

MARCH 11, 2025

What it takes to create a positive agent experience, hurdles businesses to overcome and how technology is shaping the future of contact centers. Continue reading.

Contacts 60

Contacts Cost Positioning Business 60

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Metadata

MARCH 11, 2025

Account-based marketing (ABM) requires you to know when, where, and how to engage target accounts in a way that feels natural and meaningful. This is where ABM orchestration strategies come in, and align marketing, sales, and customer success teams so theyre working together to engage high-value accounts. It creates a coordinated experience across multiple channels, making sure every touchpoint moves the account closer to conversion.

Account Based Marketing 52

Account Based Marketing Work Management Ideal Customer Profiles Enterprise Management 52

Outgrow

MARCH 11, 2025

Product Update : Transform Your Content with Outgrow’s Metadata Feature Introduction In todays digital age, personalization is key. From e-commerce to healthcare, businesses using interactive tools like quizzes and calculators see higher engagement and conversions. But traditional tools had a big flaw: each question could only capture one data point.

Outgrow 52

Outgrow Features Product Top of Funnel 52

Metadata

MARCH 11, 2025

Running paid media campaigns manually can be exhausting and inefficient. If you’re spending hours adjusting bids, tweaking audiences, and analyzing performance reports, it’s time to embrace automation. Paid media marketing automation isnt just about saving time; its about making your campaigns smarter, more efficient, and ultimately, more profitable.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Allocation Automation 52

Contify

MARCH 11, 2025

Relying solely on real-time intelligence doesn't cut it anymore. Boost market and competitive intelligence with historical data.

Marketing 52

Marketing 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Metadata

MARCH 11, 2025

How Does Data-Driven Ad Targeting with AI Work? Data-driven ad targeting with AI automates and fine-tunes ad management tasks that used to consume a lot of time. Machine learning systems process massive amounts of data in real time, deciding who to target and how to allocate advertising budgets effectively. For example, automatization of tasks like bid adjustments streamlines campaigns significantly.

Paid Search Agency 52

Paid Search Agency Lead Ranking Ads Allocation 52

Contify

MARCH 11, 2025

Discover the latest features and enhancements in Contifys products, along with marketing updates and announcements for March 2025.

Features 52

Features Product Marketing 52

Thinkers360

MARCH 11, 2025

Are you a business, technology or sustainability expert or enthusiast looking for a way to showcase your knowledge and expertise? Look no further than Thinkers360! We offer a unique opportunity to earn recognizable digital badges and credentials that validate your skills in these rapidly evolving fields. According to Tom Koulopoulos, author of Revealing the Invisible and Thinkers360 member, The great myth of the Internet is that if you have volumes of great content you dont need to worry about

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Branding Brand Identity 52