Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.
Tony Zambito
APRIL 30, 2021
Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably. If we get scientific, we know that DNA can have a higher degree of specificity than let’s say norms associated with culture.
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Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.
Vidyard
APRIL 30, 2021
To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
APRIL 30, 2021
Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all. Continue reading → The post 3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Goodish Agency
APRIL 30, 2021
By now you’ve must have heard about the latest iOS 14 update. If you’re curious how to get iOS 14, how it will affect your tracking and how you can get prepared to tackle this update head on, keep on reading! What Changes Can We Expect with the iOS 14 Update? Before this update rolled out every app automatically tracked your personal information, browsing history, location etc.
LeanData
APRIL 30, 2021
In go-to-market (GTM) processes, it’s often easy to focus attention at the end of the buyer journey, where closed/won deals occur and recognition gets handed out more widely throughout the organization. However, the vast majority of those deals would never close if it weren’t for the flawless execution in the early stages of the process – and, it’s precisely there where organizations realize the value of an effective sales development representative (SDR) team.
Smarte
APRIL 30, 2021
Sales has always been driven by intuition. Sales reps conduct manual research on potential customers and then engage with the best prospects. It takes up a bit of time for the reps to understand their prospect and determine whether than can actually be your ideal customer or not. In recent years, data, technology, and advanced […]. The post Lusha Vs SMARTe?
SmartBug Media
APRIL 30, 2021
In customer experience roles, we have a lot on our hands. We’re busy answering client emails (yeah, they add up—I know we all have that “one” client pop into our minds), delivering results, and ultimately helping our agency meet its revenue goals. Sometimes it feels like we’re the first line of defense between churn and revenue—and we are. Wouldn’t it be nice if there was a system or process that made our lives easier and aligned everyone’s goals?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
nDash
APRIL 30, 2021
As of 2019, nearly 60 million people in the United States worked as freelancers. Freelancers love this work because they don’t have to worry about daily commutes and can work from any location. Working as a freelancer is challenging for some because they must wear many hats besides producing quality content. Some of those hats include being a bookkeeper, client manager, researcher, and more.
Search Engine Journal
APRIL 30, 2021
Discover the 13 best Chrome extensions for digital marketing to make outreach easy, whether you’re looking for new keywords or to improve your writing style. The post 13 Best Chrome Extensions for Digital Marketing and SEO appeared first on Search Engine Journal.
Metadata
APRIL 30, 2021
Today’s episode is on Demand Models: we’ll be learning how to understand where you’re currently at from a demand perspective, and how to take all the information you have to forecast what demand needs to be in order to meet company goals. This is the third installment from me on Demand Models. First, I wrote about how I use my anxiety as a superpower – the demand model being a part of what I use to lower my anxiety!
illumin
APRIL 30, 2021
David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand. But, do your customers care about the “consumer journey”? Of course not!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
APRIL 30, 2021
Some PPC features fly under the radar and aren't known to many. Here are 12 that just might make a difference in your campaigns. The post 12 Hidden PPC Features You Should Know About appeared first on Search Engine Journal.
Litmus
APRIL 30, 2021
As email marketers, we see a lot of campaigns in our own inboxes. I mean… a lot. Some are good, some are bad, but they all serve as inspiration for our own email campaigns. Whether it’s the copy, design, strategy, or some super specific detail, all work together to create the subscriber experience. We thought it’d be cool to share some of our own favorite emails in a new monthly series on the Litmus blog, and showcase the brands that are working hard to create a better subscriber experience.
Search Engine Journal
APRIL 30, 2021
The team covers Apple's controversial iOS 14.5 update, Spotify's podcast subscription service, and why SEO pros think Google might launch a local car inventory search. The post iOS 14.5 Update Launches & More Digital Marketing News appeared first on Search Engine Journal.
Hubspot
APRIL 30, 2021
If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?". Tracking clicks can help you understand where your audience is going from one page to another. It'll also let you know what links they're interested in, what CTAs they're clicking, and more. With the new Google Analytics 4 , link click tracking happens automatically.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 30, 2021
Learn how to establish your law firm's local presence, improve online visibility, and attract more local clients with local SEO. The post Local SEO for Law Firms: Get More Local Clients appeared first on Search Engine Journal.
Litmus
APRIL 30, 2021
Our team uses a lot of tools—from software to hardware and everything in between. Whether it’s Google Docs to kick off conversations, Slack to keep them going, our servers, laptops, and desktop computers to run everything, or a bevy of security tools to keep us (and our work) safe, there’s a lot to manage. Which is why our IT team is so critical to keeping Litmus up, running, and innovating for our customers.
DivvyHQ
APRIL 30, 2021
As content producers, it always feels good when something we've produced gets a ton of engagement. But clicks, comments and likes don't always translate to conversions that move the sales needle. This situation often stems from misalignment between marketing and sales. Here's some guidance to help improve that alignment, which should result in content that sells.
The Daily Egg
APRIL 30, 2021
You’ve finally gotten around to launching your online presence, but there is one last hurdle. You can’t decide between a website and a blog. Aren’t they the same? A blog is a type of website, but a website isn’t necessarily a blog. It may sound confusing at first, but I’ll take you through the differences […]. The post Blog Vs.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
APRIL 30, 2021
To understand the "rule of thirds" as it relates to web design, let's start with an example. Consider this image of a bull in a field: Not too interesting, right? As the center of the image, the bull image feels a little bland and predictable. I'm willing to bet if you saw this image on a website, you wouldn't dwell on it too long. Now, consider what changes when we use the rule of thirds to place the bull away from the center: A little more interesting, right?
Vidyard
APRIL 30, 2021
To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect.
ClearVoice
APRIL 30, 2021
What is domain authority? Domain authority (D.A.) is the relevance and reputation of your website in relation to your area of expertise. It’s a search engine ranking score that helps to establish the success of your site. Several factors go into scoring your domain authority. Google’s algorithm for its search engine results page (SERP) ranking is notoriously intricate and secretive.
Search Engine Journal
APRIL 30, 2021
Tired of boring stock images? Check out this list of 41 websites that offer beautiful photos you will actually want to use. The post 41 Best Stock Photo Sites to Find High-Quality Free Images appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Vidyard
APRIL 30, 2021
To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect.
Search Engine Journal
APRIL 30, 2021
Creative Commons Search is joining WordPress, which will help keep the search engine of free-to-use images running for the foreseeable future. The post WordPress Saves Creative Commons Search Engine From Shutting Down appeared first on Search Engine Journal.
PureB2B
APRIL 30, 2021
Have you ever wondered why specific pieces of content resonate with clients better than others? It's safe to say that everyone has battled this at least once. Even the most tenured content marketer finds themselves scratching their head, wondering why a well-researched and thoughtfully crafted whitepaper doesn't perform well. Needless to say, there are a lot of variables when it comes to content marketing.
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