Fri.Apr 30, 2021

Addressing Common ABM Misconceptions


The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue.

How the loss of trade shows changed the customer acquisition funnel


“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.


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3 Ways To Encode Buyer Persona Goals Into Your Organization’s DNA

Tony Zambito

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. We have heard the terms “organizational DNA” or “company DNA” often in attempts to articulate what an organization’s culture may be like. Sometimes, culture and DNA are used interchangeably.

Purpose, Potential and Perspective


What will it take to move beyond merely surviving to excelling in our careers? How can we create thriving professional environments centered around “purpose, potential and perspective” that both attract and retain outstanding people?

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them

Content Marketing Institute

Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all.

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It’s time to rethink the consumer journey


David Edelmen defined the consumer journey as “the sequence of touchpoints people have throughout their purchase, usage, and service experiences.” A well-developed consumer journey can greatly impact a customer’s experience and increase the likelihood of doing business with a brand.

The Litmus team’s favorite emails of April 2021


As email marketers, we see a lot of campaigns in our own inboxes. I mean… a lot. Some are good, some are bad, but they all serve as inspiration for our own email campaigns. Whether it’s the copy, design, strategy, or some super specific detail, all work together to create the subscriber experience.

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So, Your Content Got Engagement… What Next?


As content producers, it always feels good when something we've produced gets a ton of engagement. But clicks, comments and likes don't always translate to conversions that move the sales needle. This situation often stems from misalignment between marketing and sales.

Team Spotlight: Meet DJ Delisser


Our team uses a lot of tools—from software to hardware and everything in between.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How To Build and Manage a Demand Model Forecast


Today’s episode is on Demand Models: we’ll be learning how to understand where you’re currently at from a demand perspective, and how to take all the information you have to forecast what demand needs to be in order to meet company goals. This is the third installment from me on Demand Models.

Top Freelance Writing Tools & Why You Need Them


As of 2019, nearly 60 million people in the United States worked as freelancers. Freelancers love this work because they don’t have to worry about daily commutes and can work from any location.

Top and Middle of Funnel Content Marketing Best Practices [Podcast]


Have you ever wondered why specific pieces of content resonate with clients better than others? It’s safe to say that everyone has battled this at least once.

How to Track Clicks on a Link in Google Analytics 4


If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?". Tracking clicks can help you understand where your audience is going from one page to another.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Truth Matters: 5 Ways to Grow Trust in Marketing


It sounds so obvious: Build your business on principles of truth and honesty, because trust in marketing pays huge dividends. With truth-based marketing, you gain: Elevated response rate Extreme loyalty Repeat business Referral customers Larger profits.

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13 Best Chrome Extensions for Digital Marketing and SEO via @sejournal, @MaddyOsman

Search Engine Journal

Discover the 13 best Chrome extensions for digital marketing to make outreach easy, whether you’re looking for new keywords or to improve your writing style. The post 13 Best Chrome Extensions for Digital Marketing and SEO appeared first on Search Engine Journal. Digital Experience Tools

How to Use the Rule of Thirds in Web Design [Quick Tip]


To understand the "rule of thirds" as it relates to web design, let's start with an example. Consider this image of a bull in a field: Not too interesting, right? As the center of the image, the bull image feels a little bland and predictable.

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12 Hidden PPC Features You Should Know About via @sejournal, @LisaRocksSEM

Search Engine Journal

Some PPC features fly under the radar and aren't known to many. Here are 12 that just might make a difference in your campaigns. The post 12 Hidden PPC Features You Should Know About appeared first on Search Engine Journal. Paid Search

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Use Content AI to Outrun Your Competitors

Inbox Insight

Is your B2B Content as good as your peers? Most audiences vote with their feet, so if your B2B content marketing efforts aren’t attracting the right crowd, or if they’re simply not staying around, perhaps it’s time to take a closer look at what your competitors are doing.

Sales Prospecting with Video | Templates and Ideas


To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way.

iOS 14.5 Update Launches & More Digital Marketing News via @sejournal, @shepzirnheld

Search Engine Journal

The team covers Apple's controversial iOS 14.5 update, Spotify's podcast subscription service, and why SEO pros think Google might launch a local car inventory search. The post iOS 14.5 Update Launches & More Digital Marketing News appeared first on Search Engine Journal. News SEJ Network

Explaining Revenue Operations Role in Customer Experience

SmartBug Media

In customer experience roles, we have a lot on our hands. We’re busy answering client emails (yeah, they add up—I know we all have that “one” client pop into our minds), delivering results, and ultimately helping our agency meet its revenue goals.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Local SEO for Law Firms: Get More Local Clients via @sejournal, @xandervalencia

Search Engine Journal

Learn how to establish your law firm's local presence, improve online visibility, and attract more local clients with local SEO. The post Local SEO for Law Firms: Get More Local Clients appeared first on Search Engine Journal.

The Monthly Intel: VisitorIntel – Our Secret Sauce to ABM Success


The Monthly Intel – Jump to Section. Message from our Founder. Upcoming Events! Client Success Stories: StorySlab: Leveraging Mobile Numbers to Create Opportunities. Top Whitepaper of the Month: Don’t Know How to Start Conversing with Prospects? Try Sales Sequencing.

HG Insights & CEO Elizabeth Cholawsky Receive Individual Honors in the 19th Annual American Business Awards®

HG Data

HG Insights & CEO Elizabeth Cholawsky Honored At Annual American Business Awards®. A panel of 250 professionals reviewed over 3,800 nominations to select HG Insights as a Gold Stevie Winner in the Business or Competitive Intelli gence Solution category.

Multi-Step Interactive Experiences (Going Beyond the Form)


Transcript. Hi everyone. My name is James Niehaus from FunnelEnvy. And today I want to talk to you about multi-step interactive experiences and going beyond the form. So this is the third video in a series that we focus specifically on a technique we call multi-step interactive experiences.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.