Ahrefs

MARCH 6, 2025

Basic digital marketing analytics is easier than it sounds and provides enough information to evaluate your performance, create reports, and plan your strategy.

Analytics 88

Analytics Tools Planning Marketing & Strategy 88

Trade Press Services Newsletter

MARCH 6, 2025

With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Martech

MARCH 6, 2025

In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. In a world where buyers expect authentic, personalized experiences at every touchpoint, static target account lists, surface-level personalization and overreliance on third-party data no longer cut it. The truth is uncomfortable but necessary: Traditional ABM is becoming a commodity, not because it doesn’t work, but because everyone is doing it.

Marketing Analytics Tools 99

Marketing Analytics Tools Top of Funnel Account Based Marketing Multi-Channel 99

Salesforce Marketing Cloud

MARCH 6, 2025

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. Building a team well-versed in Agentforce skills ensures that your AI investments deliver real value. Heres how were doing it at Salesforce, and how you can too. Consider Your Use Case It all starts with understanding your Agentforce use case.

Work Management 103

Work Management FAQ API User-Generated Content 103

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Martech

MARCH 6, 2025

Want to make your product seem like its on the cutting edge of trendy? Add agent to its name. Demandbase (see below) just launched Agentbase. Salesforce is 100% into Agentforce. No doubt AgentSpot, AgentCanva, AgentZapier and AgentAlgolia are on the way, Marketers love a bandwagon, and this one definitely has wheels. The nice thing about trends like this is they make life easy for anthropologists to date technologies.

AIO 91

AIO Lead Ranking Enterprise Management DemandBase 91

Oktopost

MARCH 6, 2025

Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn Creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. She dives into how shes approaching executive thought leadership and how she turned her online presence into a growth enginenot just for herself but for her company.

B2B Thought Leadership 87

B2B Thought Leadership Branding Brand Identity Transparency 87

illumin

MARCH 6, 2025

Its that time of the year when households and businesses prepare and file their tax returns. How are advertisers in the tax preparation industry getting their return on advertising? Find out more. If you are one of those individuals or those business owners who have the obligation to file your taxes annually, you may often find the activity tedious, intimidating, and daunting.

Marketing Management 85

Marketing Management Allocation Advertising Agencies Paid Search Agency 85

Navigate the Channel

MARCH 6, 2025

Increasing organic traffic to your construction company website can seem challenging. Youve heard you need consistent web content to boost your search rankings and improve overall optimization. But why and how? Businesses drive traffic to their website with blog content. They also are more visible in their industry and often achieve more in sales and engagement.

Ad Building 73

Ad Building Business Long Tail Marketing Work Management 73

Martech

MARCH 6, 2025

We see it all the time our clients invest in HubSpot but barely tap into its AI capabilities. Its like buying a high-performance car and leaving it in the garage. If your team is still doing things the hard way, youre missing out on easy wins. HubSpots AI tools are making workflows faster and more efficient. From contact records to workflows, AI removes tedious tasks so you can focus on what really matters.

Marketing AI 75

Marketing AI Hubspot Contact Marketing Marketing Report 75

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Navigate the Channel

MARCH 6, 2025

Architecture surrounds us, of course, but in a moment-of-poetic-description, Reference.com spoke to the importance of architecture this way: “ Architecture provides an expression of human civilization at a fixed point in time, which endures as a monument for study by future generations.” It went on to quote English writer, philosopher, and art critic G.K.

Social Media 73

Social Media Effectiveness Media Youtube 73

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. This one does. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. His perspective is positive, practical, and backed by results: over $50 million in pipeline for copy.ai with just $37,000 spent on demand generation. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” He demonstrates how AI tools can create more thoughtful content workflows and imp

Ad Building 70

Ad Building B2B Thought Leadership Thought Leadership Content 70

MKT1

MARCH 6, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 3 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & Mutiny. Listen or watch the full version of the podcast on Spotify , Apple Podcasts , or YouTube. Plus read the full newsletter below for an even deeper dive on the topic.

Marketing Analytics Tools 64

Marketing Analytics Tools Planning Paid Search Agency Advertising Agencies 64

Martech

MARCH 6, 2025

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. Ideal for marketing campaign managers and project leads, the session covers best practices for planning, executing, and measuring campaigns, with an emphasis on collaboration. Join us on Thursday, March 13th for From Strategy to Execution: Managing Complex Marketing Campaigns , and learn how to integrate key tools and metho

Campaigns 63

Campaigns Planning Webinar Metrics Marketing & Strategy 63

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Scoop.it

MARCH 6, 2025

Leveraging user-generated content is a proven tactic to generate awareness about your brand and generate traction online. Here, its not you promoting your solutions and justifying why the intended audience should prefer you over other alternatives. Its the users of your products or services sharing their experiences and convincing others to take your solutions for a spin.

User-Generated Content 59

User-Generated Content Top of Funnel Generation Content 59

Martech

MARCH 6, 2025

Salesforce and Microsoft unveiled new AI sales agents yesterday, fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while Microsoft introduced its AI Accelerator for Sales alongside new Sales Agent and Sales Chat agents. While all these tools aim to boost sales productivity and efficiency, they have distinctly different strategic approaches.

API 73

API Lead Ranking CRM Paid Search Agency 73

sagefrog

MARCH 6, 2025

LinkedIn has grown into a B2B marketing powerhouse. With over 1 billion decision-makers, industry leaders, and potential customers actively engaged in meaningful conversations on the platform, its a goldmine for B2B lead generation. Unlike other platforms, where entertainment-driven algorithms often drown out content, LinkedIn is purpose-built for business interactions.

Lead Generation 59

Lead Generation Linkedin Top of Funnel Lead Scoring 59

SocialPilot

MARCH 6, 2025

Have you ever come across a situation where you had to wonder how to delete a Google review that is harming your business reputation? You are not alone. Whether you are a small business owner or run a local business, fake or negative reviews can come up unexpectedly and have a big impact. Did you know that around 11% of Google reviews are fake? While you cant remove every bad review with the click of a button, there are ways to tackle those that break Googles Prohibited and Restricted content po

Google 52

Google Work Management CAN-SPAM Marketing Management 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Heinz Marketing

MARCH 6, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing AI is rapidly transforming sales and marketing, and one area getting a lot of attention is AI-powered Business Development Representatives (BDRs). But what does that really mean? Are companies using robots to replace human reps? Can AI actually engage and qualify leads effectively? And most importantlydoes it work?

Marketing AI 52

Marketing AI Sales Qualified Leads Outreach Lead Qualification 52

Hubspot

MARCH 6, 2025

My first job out of college was one I made up. People become entrepreneurs for lots of reasons , and for me (like most) it was the flexible hours. Armed with an English degree and a basic knowledge of marketing, I started a small agency creating written content for anyone who needed it. I built a book of business by relying on my network and a surprisingly reasonable number of targeted cold emails.

Ad Building 50

Ad Building Cold Calling Business Work Management 50

Walker Sands

MARCH 6, 2025

Attending ViVE 2025 was an eye-opening experience that offered a compelling glimpse into the future of healthcare. Three key themes stood out to me: the rapid evolution of artificial intelligence, the ongoing challenges and opportunities in value-based care and the urgent need for workforce resilience. Conversations with industry leaders and innovators made it clear that these forces are reshaping healthcare in real time and the path forward is both exciting and complex.

Marketing AI 45

Marketing AI Lead Ranking Lead Scoring Terms and Conditions 45

Contify

MARCH 6, 2025

Imagine going through your competitors careers page and noticing a series of roles that hint at a major strategic shift, from numerous openings in a key market segment to roles focused on advanced product lines and even specialized functions emerging overnight. While these may seem like regular operations to most, competitive intelligence professionals can use them to extract a goldmine of strategic insights.

Analysis 52

Analysis Segmentation Marketing Report Lead 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

SocialPilot

MARCH 6, 2025

Jimit Bagadiya Mar 6, 2025 12 Mins. to read BrightLocal The all-in-one local marketing platform Best For : Small Businesses, Mid Size Businesses, Agencies and Marketers Pricing: $299 Visit Website About Reviews Features Pricing Alternatives Quick Summary BrightLocal is a comprehensive local marketing platform designed to help businesses enhance their online presence through local SEO tools, citation builders, and reputation management services.

Price 45

Price Pricing Features Enterprise Management 45

Digilant

MARCH 6, 2025

Were excited to announce that Mike Forst has been promoted to Chief Technology Officer (CTO) at Digilant! Since joining Digilant as VP of Product in 2023, Mike has played a pivotal role in advancing our technology to better serve our clients. His leadership has led to a complete overhaul of how Digilants internal systems and partner platforms connect, transforming how the organization operates and enabling advertisers to achieve more seamless data connectivity and gain faster, more actionable ca

Promotion 52

Promotion Advertising Agencies Efficiency Ad Agencies 52

Roketto

MARCH 6, 2025

Boost your online sales with our Ultimate Guide to Ecommerce Conversion Rate Optimization. Discover expert tips, strategies, and best practices.

Conversion Rate 83

Conversion Rate eCommerce Optimization Conversion 83

Content Marketing Institute

MARCH 6, 2025

Dont launch a new agency or any brand before listening to advice from someone whos done it and even written a book about building brands that break barriers.

Ad Agencies 65

Ad Agencies Barriers Video Marketing Branding 65

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

The Daily Egg

MARCH 6, 2025

The way people consume content is changing. The traditional marketing funnel? Too rigid. The buyers journey? No longer linear. Searchers today loop between research and. The post How to Master Content Mapping [With Free Template] appeared first on The Daily Egg.

Top of Funnel 59

Top of Funnel Template Buyer's Journey Content 59

Bluetext

MARCH 6, 2025

The digital landscape is undergoing a paradigm shift with the emergence of Web3. As blockchain technology, decentralized applications, and token-based economies gain traction, marketers must adapt to new ways of engaging with audiences. From NFTs to blockchain-powered loyalty programs , Web3 is redefining brand engagement, offering more transparency, security , and community-driven interactions.

Advertising Agencies 26

Advertising Agencies Branding Brand Identity Loyalty 26

CMSWire

MARCH 6, 2025

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually aware, universal assistant? Continue reading.

Amazon 52

Amazon Generation 52