Marketing Insider Group
JULY 15, 2024
If you want to make your messaging more impactful, or if you’re interested in persuading an audience , you need to find a way to get that audience excited. If your target audience is currently unexcited, uninspired, or otherwise detached from your position and messaging, getting your audience excited will be an uphill battle. How do you do it?
SalesIntel
JULY 15, 2024
Staying ahead of the curve requires continuous adaptation and innovation. To provide cutting-edge strategies and insights, we’ve gathered success stories and recommendations from top leaders who have shared their learnings and expertise with SalesIntel’s CEO Manoj Ramnani on B2B Pipeline Pioneers – the Podcast for B2B GTM leaders. This blog delves into their proven approaches to B2B go-to-market (GTM) planning , offering valuable lessons to help you refine your processes and drive sustainable g
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Marketing Insider Group
JULY 15, 2024
How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. The days of focusing on catchy headlines or attractive visuals are over. It’s all about creating content that truly resonates with audiences , combining strategic thinking, user-centricity, and creativity.
Seismic
JULY 15, 2024
This scenario is all too familiar in digital sales meetings: The key decision-maker on the call turns off their camera and the rep panics. Minutes later — though it feels like hours — the camera flicks back on. The decision-maker is present, but they seem disengaged and distracted. Why does this happen? It could be because: That decision-maker is juggling conversations with multiple vendors that day.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
JULY 15, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tiecas
JULY 15, 2024
Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. ( Source ). This isn’t surprising, as each stage—awareness, consideration, and decision—requires a tailored approach to resonate with engineers, technical professionals, and industrial buyers.
Marketing Interactions
JULY 15, 2024
B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best. We could blame it on chaotic, unorganized data management or silos in our Martech stack, but perhaps the problem is really in how we define personalization in the first place.
Benchmark Email
JULY 15, 2024
Marketing professionals are constantly juggling multiple tasks, from strategizing campaigns and analyzing data to engaging with clients and staying ahead of industry trends. The increasing demands on marketing professionals can often lead to burnout and reduced efficiency. This is where having an assistant becomes invaluable. In recent years, AI assistants have emerged as powerful tools… The post Why Every Marketing Professional Needs an Assistant (And How AI Fits the Bill) appeared firs
Hubspot
JULY 15, 2024
LinkedIn officially surpassed one billion users last year — yes, you read that correctly — making it one of the most (if not the most) effective, versatile resources sellers have to connect with buyers. But even though having a productive LinkedIn presence is one of the bigger “no-brainers” in sales, a lot of reps struggle to leverage the platform to its full potential.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Trade Press Services
JULY 15, 2024
EB-1A and O-1 visas offer a valuable path for experts across the globe to immigrate to the United States, pursue new opportunities, and contribute their knowledge to U.S.-based organizations. These visas are reserved for individuals with extraordinary abilities in fields such as science, arts, education, business, and athletics. To secure these visas, applicants must demonstrate their exceptional skills, achievements, and abilities in their industries.
Martech
JULY 15, 2024
CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).
B2BMarketing.net
JULY 15, 2024
Description: Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B marketers choose the right platform for their needs? And are they even aware of the criteria they should be looking out for in the first place?
Sana Commerce
JULY 15, 2024
For most manufacturers, the scenario is familiar: you’re aware a metal tube in your stock works best when combined with a metal ring you also sell, and you want your customers to be conscious of it too. Yet when it comes to adding the metal rings direct to cart, things get complicated: your customers are unable to customize order quantities, or are unclear on which products might be most relevant to them.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
JULY 15, 2024
PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.
ClearVoice
JULY 15, 2024
What is proofreading? Proofreading is the final stage of the editing process before you publish your content. It is where you catch the spelling, grammar, and punctuation mistakes that can impact your credibility with your audience. The term “proofreading” is frequently used interchangeably with “ copy editing ,” but while copy editing can include proofreading, proofreading is not copy editing (more on that in a bit).
Martech
JULY 15, 2024
Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager.
PathFactory
JULY 15, 2024
Building The Global Leader In B2B Content Intelligence Hear more about why PathFactory acquired Uberflip and what this means for current customers and the industry as a whole. By Dev Ganesan, CEO and President of PathFactory Today we announced that PathFactory has acquired Uberflip, a leading content experience solution. This is a very exciting day in B2B marketing because this accelerates our mission of providing cutting-edge innovation to our customers to drive pipeline.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
B2BMarketing.net
JULY 15, 2024
Digital experience platforms are increasingly becoming important in B2B marketing. They allow marketers to create exceptional and engaging experiences in order to stand out. However, with so many vendors in the market, how can B2B marketers choose the right platform for their needs? And are they even aware of the criteria they should be looking out for in the first place?
ClearVoice
JULY 15, 2024
What is copy editing? Not to be confused with proofreading , copy editing is the process by which an editor reviews a piece of content for grammar, punctuation, and spelling , as well as brand voice, tone, and overall story flow. Depending on the publication, multiple style guides may also be in place — slightly differing in voice and tone from content platform to content platform — and a copy editor ensures that the style of the piece remains consistent with the established brand guidelines.
JotForm
JULY 15, 2024
Getting takeout or ordering delivery is now more popular than dining inside a restaurant according to a 2023 survey. A 2022 survey found that for a third of restaurants, digital channels drive 50 percent or more of total sales. Restaurants could miss out on significant profits if they don’t tap int.
ClearVoice
JULY 15, 2024
Welcome to our exclusive video series, Behind the Byline! Here, we pull back the curtain and dive into the stories of the incredible writers and creators who power our ClearVoice team. In this episode of Behind the Byline, we talk to journalist and freelance writer, Paul Dughi. Paul has over twenty years of experience and is a valued member of the ClearVoice Talent Network.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Ahrefs
JULY 15, 2024
SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people.
CMSWire
JULY 15, 2024
Why the traditional American approach to CX may no longer be sufficient in the global marketplace. Continue reading.
Top Rank Marketing
JULY 15, 2024
It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good. When you are able to share a true story of your product or service making a difference for real customers, that can be an incredibly powerful tool for validating your brand in the eyes of prospects and leads.
CMSWire
JULY 15, 2024
Here's how CMOs and marketing leaders can turn their customer insights into gold. Continue reading.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketri
JULY 15, 2024
For CEO’s and senior leaders, whether you have limited experience or are already familiar with marketing, this approachable resource will equip you with the necessary knowledge and insights to leverage AI for strategic decision-making and drive your business forward. Getting Started with AI Tools That Ramp Up Your Marketing Contents 01 The Basics 02 AI Tools for Content Generation Copy.ai Jasper Descript 03 Best Practices for Using AI in Content Generation 04 AI for SEO MarketMuse Outranki
CMSWire
JULY 15, 2024
PathFactory and Uberflip plan to leverage AI-driven personalization to improve B2B marketing. Continue reading.
The Marketing Blender
JULY 15, 2024
B2B healthcare marketing requires a specialized approach to navigate the complex landscape of regulations, diverse stakeholders, and ever-evolving needs of the healthcare industry. Let’s take a look at how this can work. B2B Healthcare Marketing: Understanding Your Audience Beyond Doctors and Patients While patient care is at the heart of healthcare, B2B healthcare marketing targets a diverse range of professionals and organizations.
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