Thu.Sep 24, 2020

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

KoMarketing Associates

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before.

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How to Reward your Virtual Event Attendees Without Breaking the Bank

Influitive

Think back to the last in-person event you attended. I’d be willing to bet that in addition to walking away with new knowledge, new skills and new connections, you likely also left with something else: swag! Everyone loves getting swag, gifts and rewards during events.

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Build A Strong ABM Campaign With Account Mapping Techniques

Only B2B

Account-based marketing (ABM) is transfiguring the B2B marketing and sales sphere because of its efficacy in outstretching high-value target accounts — but it’s not a very easy strategy to juggle upon.

How to Use Tagging to Better Segment Your Contacts

BenchmarkONE

The beauty of personalization is that it shows your leads that you know who they are. It shows them that you understand their issues, needs, and how your product or service fits within that equation. . What’s even better is that it doesn’t require a ton of work on your end.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

4 Tips for Onboarding New Employees in a Virtual World

Hinge Marketing

Onboarding! The word sparks feelings of joy as it evokes the beginning of something new. A new teammate, a powerful fresh start and a clean slate. However, with great power (and joy) comes great responsibility. You’ve just deemed this person worthy of joining your team and company.

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More Trending

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B.

Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

The post Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management appeared first on Higher Logic. Find out why G2 named Higher Logic an Online Community Management Software leader for the 6th quarter in a row.

4 Ways Cyber Security Threats Can Hurt Your Reputation

Biznology

The world has gone almost completely digital nowadays. The majority of companies are following this trend by undergoing a digital transformation. Needless to say, a digital transformation is meant to make companies more agile, efficient and productive. However, very few companies fully realize the threats of operating in the digital world.

How to adapt your SEO strategy to navigate through the pandemic

ClickZ

30-second summary: When you’re starting with your adapted SEO strategy, it’s important to acknowledge the changes in your working environment. All remote teams need to evaluate their communication needs to improve their efficiency in the ‘new normal’.

SEO 84

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

the 2020 election’s impact on digital advertising

Fathom

I recently received a note from a client partner related to the 2020 presidential election and its potential impact on paid media. Maybe you’ve asked the same question—to yourself, your team, or the third parties you work with regularly.

Could SEO Marketing Save Your 4th Quarter Sales

Go Beyond SEO

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line.

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Your 2020 Fall Content Guide

Magisto

With fall in full swing, folks are looking for trends, tips, and styles to elevate their content. Want to create your own seasonal video but have no idea where to start? That’s where we come in! Our team has put together a boatload of inspiration to get your creative juices flowing.

How the Growth of Telehealth Has Become a Catalyst for Patient-Centric Demand Marketing

ANNUITAS

While both patient demand and legislative change have increased provider focus on patient experience over the last few years, COVID-19 has dramatically accelerated the expansion of the patient-centric care model. Never before has it been so critical to provide patients healthcare when and where they want it through methods like patient-centric demand marketing.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships.

Part 2: A Dedication to the Marketing Specialists Waiting to Press Send

Litmus

I’m curious: for those reading this blog, how many of you…. Are a one-person email team at your current company (or have been in the past). Have imposter syndrome when it comes to your email skills. Know just enough coding to get by, but not enough to not totally break something.

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Could SEO Marketing Save Your 4th Quarter Sales

Go Beyond SEO

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line. With lock down restrictions beginning to ease and only 3 months left in the year, it is time to take your business out of hibernation and take stock of your company’s visibility. You’ve seen it everywhere.

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Webinars Are The Bomb Right Now: 9.5 Best Practices For Webinar Invites

Square 2 Marketing

If You Can’t Get People To Register For Your Webinar, You Won’t Drive Leads – The Invite Is Everything. Almost everyone has run or attended a webinar over the past six months. Once COVID-19 settled in, webinars and online events exploded in popularity, registration and attendance.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How Georgia’s Digital Office Overhauled Its Approach To Content Management

Content Science Review

In this Q&A, Georgia’s Chief Digital Officer discusses the digital office's initiative to revamp websites hosted on the state’s official CMS. Article

3 Text Tweaks that Boosted CTR

Keywee

As marketers, we’re acutely aware that our words carry weight. That they matter. We know this because more often than not, the success of our campaigns ultimately hinges on whether we choose the right words.

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2020 B2C Content Marketer of Year Finalists Empower Audiences

Content Marketing Institute

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

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8 Resources to Use to Ensure You're Using Inclusive Language

Hubspot

We've talked about it before, but diversity, inclusion, and belonging shouldn't be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds. One way to do this is by using inclusive language.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Add a Custom HTML Popup to Your Site (the Easy Way)

Optinmonster

Do you want to add a custom HTML popup to your site, but you’re not sure where to start? Many site owners want to create a popup with features that are unique to their needs. But, they don’t want to spend days of their time coding a popup from scratch. That’s why, in this article, we’re going to show you how to use OptinMonster to create a custom HTML popup in a matter of minutes.

The Key to a Manufacturer’s Success: Evaluating Manufacturing Distributors

SmartBug Media

Evaluating manufacturing distributors before partnering with them is pivotal to a manufacturer’s business success. The right distributor will streamline logistics, handle marketing, leverage their networks to get your manufacturing company new business, and more.

Top 8 Digital Marketing Tools for 2020 and Beyond

Sharpspring

The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are better able to connect and engage with their consumers.

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Ecommerce Marketing: 8 Pillars for Building a Solid Strategy

Bannersnack

Ecommerce is a fast-growing industry worldwide. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today. Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success. The stakes are high in the ecommerce […]. Marketing

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.