Thu.Sep 24, 2020

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

KoMarketing Associates

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before.

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How to Reward your Virtual Event Attendees Without Breaking the Bank


Think back to the last in-person event you attended. I’d be willing to bet that in addition to walking away with new knowledge, new skills and new connections, you likely also left with something else: swag! Everyone loves getting swag, gifts and rewards during events.

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Best Practice: Four ways to leverage lifecycle marketing


30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy. Increasingly, customers are expecting engagement in this context.

4 Tips for Onboarding New Employees in a Virtual World

Hinge Marketing

Onboarding! The word sparks feelings of joy as it evokes the beginning of something new. A new teammate, a powerful fresh start and a clean slate. However, with great power (and joy) comes great responsibility. You’ve just deemed this person worthy of joining your team and company.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Build A Strong ABM Campaign With Account Mapping Techniques

Only B2B

Account-based marketing (ABM) is transfiguring the B2B marketing and sales sphere because of its efficacy in outstretching high-value target accounts — but it’s not a very easy strategy to juggle upon.

More Trending

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B.

4 Ways Cyber Security Threats Can Hurt Your Reputation


The world has gone almost completely digital nowadays. The majority of companies are following this trend by undergoing a digital transformation. Needless to say, a digital transformation is meant to make companies more agile, efficient and productive. However, very few companies fully realize the threats of operating in the digital world.

How to Use Tagging to Better Segment Your Contacts


The beauty of personalization is that it shows your leads that you know who they are. It shows them that you understand their issues, needs, and how your product or service fits within that equation. . What’s even better is that it doesn’t require a ton of work on your end.

Could SEO Marketing Save Your 4th Quarter Sales

Go Beyond SEO

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Your 2020 Fall Content Guide


With fall in full swing, folks are looking for trends, tips, and styles to elevate their content. Want to create your own seasonal video but have no idea where to start? That’s where we come in! Our team has put together a boatload of inspiration to get your creative juices flowing.

Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

The post Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management appeared first on Higher Logic. Find out why G2 named Higher Logic an Online Community Management Software leader for the 6th quarter in a row.

How the Growth of Telehealth Has Become a Catalyst for Patient-Centric Demand Marketing


While both patient demand and legislative change have increased provider focus on patient experience over the last few years, COVID-19 has dramatically accelerated the expansion of the patient-centric care model. Never before has it been so critical to provide patients healthcare when and where they want it through methods like patient-centric demand marketing.

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2020 B2C Content Marketer of Year Finalists Empower Audiences

Content Marketing Institute

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Georgia’s Digital Office Overhauled Its Approach To Content Management

Content Science Review

In this Q&A, Georgia’s Chief Digital Officer discusses the digital office's initiative to revamp websites hosted on the state’s official CMS. Article

Part 2: A Dedication to the Marketing Specialists Waiting to Press Send


I’m curious: for those reading this blog, how many of you…. Are a one-person email team at your current company (or have been in the past). Have imposter syndrome when it comes to your email skills. Know just enough coding to get by, but not enough to not totally break something.

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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships.

Top 8 Digital Marketing Tools for 2020 and Beyond


The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are better able to connect and engage with their consumers.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Webinars Are The Bomb Right Now: 9.5 Best Practices For Webinar Invites

Square 2 Marketing

If You Can’t Get People To Register For Your Webinar, You Won’t Drive Leads – The Invite Is Everything. Almost everyone has run or attended a webinar over the past six months. Once COVID-19 settled in, webinars and online events exploded in popularity, registration and attendance.

8 Resources to Use to Ensure You're Using Inclusive Language


We've talked about it before, but diversity, inclusion, and belonging shouldn't be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds. One way to do this is by using inclusive language.

The Key to a Manufacturer’s Success: Evaluating Manufacturing Distributors

SmartBug Media

Evaluating manufacturing distributors before partnering with them is pivotal to a manufacturer’s business success. The right distributor will streamline logistics, handle marketing, leverage their networks to get your manufacturing company new business, and more.

Ecommerce Marketing: 8 Pillars for Building a Solid Strategy


Ecommerce is a fast-growing industry worldwide. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today. Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success. The stakes are high in the ecommerce […]. Marketing

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Building a SaaS Partner Program: Step by Step Guide


By now, as a SaaS business owner, you’ve likely discovered that there’s far more to the SaaS industry than simply creating an exceptional service. After all, what good is your service if nobody knows about it? Featured SaaS Marketing

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How to Add a Custom HTML Popup to Your Site (the Easy Way)


Do you want to add a custom HTML popup to your site, but you’re not sure where to start? Many site owners want to create a popup with features that are unique to their needs. But, they don’t want to spend days of their time coding a popup from scratch. That’s why, in this article, we’re going to show you how to use OptinMonster to create a custom HTML popup in a matter of minutes.

Agency Acceleration Advice from Shama Hyder


The new SharpSpring Agency Acceleration Series features an awesome curated lineup of the top influencers in digital marketing. We could not be more excited about the group of great minds we were lucky enough to pull together to make this agency-focused series happen.

Could SEO Marketing Save Your 4th Quarter Sales

Go Beyond SEO

The Top Marketing Strategy to Optimize Your Business’s Performance Through Coronavirus and into 2021. As the year 2020 is approaching it’s 4th quarter, businesses small and large are crawling toward the finish line. With lock down restrictions beginning to ease and only 3 months left in the year, it is time to take your business out of hibernation and take stock of your company’s visibility. You’ve seen it everywhere.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.