Martech

JULY 12, 2024

Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?

Trust Marketing 127

Trust Marketing Brand Identity Branding Work Management 127

The Forward Observer

JULY 12, 2024

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb About the Book Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

Work Management 271

Work Management Click Rate Touchpoints Amazon 271

Martech

JULY 12, 2024

The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

Privacy 111

Privacy Marketing & Strategy Work Management Paid Search Agency 111

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” Yeah, us, too. In this age of content overload, creating and posting great stuff is no longer enough. You need to understand what resonates with your target audience and why. That is where the practice of social media analytics comes in. By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies an

Social Media 115

Social Media Analytics Cost per Acquisition Media 115

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B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

B2B

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.

Paid Search Agency 111

Paid Search Agency Ads Tools Cost per Acquisition 111

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Here’s a recap of what’s new with Salesforce this season. Activate and publish a store without a custom domain B2B Commerce Lightning Web Runtime (LWR) previously required you to purchase and configure a custom co

Features 109

Features Domain Ideal Customer Profiles Click Rate 109

Scoop.it

JULY 12, 2024

Keeping your audience interested is essential for any business and creator. But coming up with cool and fresh ideas constantly can be tough and take a lot of time. That’s where artificial intelligence (AI) comes in handy. AI can analyze vast amounts of information and provide invaluable insights. It’s a game-changer when it comes to brainstorming new content ideas.

Ethics 78

Ethics Content Lead Ranking Lead Scoring 78

Martech

JULY 12, 2024

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN and MarTech for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting.

Spending 97

Spending Advertisements Advertising Webinar Metrics 97

Bannersnack

JULY 12, 2024

8 minutes read Advertising and digital marketing are proven ways to boost awareness and attract more customers for products or medical services. In fact, advertising budgets for this industry are growing at a constant rate, and the spend is expected to boost with at least 3,6% in 2020. At the same time, companies are starting to invest less in TV advertising.

Creativity 98

Creativity Paid Search Agency Examples Ads 98

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Marketing Websites

sagefrog

JULY 12, 2024

Is your brand structure in disarray? Has rapid growth left you with a fragmented brand architecture? Are your prospects confused about your brand’s identity? You’re not alone—brand architecture issues are common for companies that have expanded quickly or repositioned multiple times. A strong and cohesive brand architecture is essential in today’s competitive business landscape.

Brand Identity 64

Brand Identity Branding Lead Ranking Lead Scoring 64

Brandpoint

JULY 12, 2024

When you first open your Guaranteed Media Placement report, it’s a little like you’re a kid opening up a highly anticipated birthday present. As a child of the ’80s, for me that probably was something involving Strawberry Shortcake, Rainbow Brite, Care Bears or She-Ra. Forget fighting the evils of Hordak; today’s PR pros are constantly fighting adversaries including misinformation, media oversaturation and more.

Tips 62

Tips Media Opt-out Distribution 62

ClearVoice

JULY 12, 2024

What is a content mission statement? A content mission statement is your content strategy “north star.” Your Big Why. It is a statement you craft with your sales and marketing teams to ensure that all of the content you create is in service of not only your company mission but also your sales and marketing objectives. It will inform all of your content decisions and help you build your content strategy.

Content 52

Content Marketing Management Buyer Personas Paid Search Agency 52

Inbox Insight

JULY 12, 2024

Understanding the complexities of the B2B tech buying process today has never been more crucial. What triggers a tech search among B2B professionals, and how are final purchasing decisions shaped? Our B2B Tech Buying Behavior 2024 Report dives deep into these questions, revealing 120+ compelling statistics that shed light on current trends within the Insights for Professionals (IFP) community – a platform for business decision makers committed to sharing knowledge and advancing indus

Work Management 52

Work Management Enterprise Management Marketing Management Research 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Zoominfo

Bannersnack

JULY 12, 2024

8 minutes read Tired of GIFs taking too long to load? Wondering how to reduce the size of GIF animations or resize them without losing quality? If you want to make sure your page loads fast for all your users across all the networks and want to show your animated GIFs, this post is for you. In this article, we will take a close look at some of the options you have if you want to create great GIF animation and optimize its file size.

Optimization 52

Optimization Tips Content Design 52

Content Marketing Institute

JULY 12, 2024

How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.

Studies 133

Studies Generation Organization Companies 133

CMSWire

JULY 12, 2024

And what does Oracle's move mean for digital marketing? Continue reading.

Advertisements 132

Advertisements Advertising Business Ads 132

Valasys

JULY 12, 2024

Introduction In today’s digital age, social media has revolutionized the way businesses connect with their audiences. Social Media Marketing (SMM) has become a cornerstone of modern marketing strategies, offering unprecedented opportunities for brands to engage, influence, and grow their customer base. From increasing brand awareness to fostering direct customer relationships, the benefits of leveraging social media platforms are vast and impactful.

Social Media 40

Social Media Social Marketing Lead Ranking Media 40

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

JULY 12, 2024

Why settle for generic when AI can tailor your every need? Continue reading.

Analytics 121

Analytics 121

protocol 80

JULY 12, 2024

Choosing the right content management system (CMS) for a B2B company directly impacts the company's ability to attract and nurture leads online.

B2B 85

B2B Best Practices Leads Lead 85

CMSWire

JULY 12, 2024

The goal of marketing isn’t just to acquire customers, but to create strong, resilient relationships. Continue reading.

Marketing 120

Marketing Loyalty 120

Contently

JULY 12, 2024

In the world of media, marketing, and entertainment, reboots are killing it right now. It seems like every “new” TV show or movie is a remake—Mean Girls, Jumanji, Ghostbusters, Star Trek, Fraggle Rock (yep, you read that right). And we’re here for it because reboots are the ultimate comeback stories. We loved the originals, but then they faded into the background.

Content 78

Content Stats Guidelines Tagging 78

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Act-On

CMSWire

JULY 12, 2024

CRMs have evolved to include AI, machine learning and improved functionality, but what are they and how can they add value to your business? Continue reading.

CRM 116

CRM Business Loyalty 116

FMG Suite

JULY 12, 2024

The biggest challenge when you’re considering any trend, even those in marketing, is predicting which ones will really pay off and which ones are fads. The same goes for trends in the financial advisory space. By tapping into a useful marketing trend, you can get an edge over your competitors and open the door to new strategies for growing your business, brand, and reputation.

Marketing AI 52

Marketing AI Trends Planning Webinar Metrics 52

Orange Owl Blog

JULY 12, 2024

Content Marketing admin July 12, 2024 Top 8 Strategies to Get Your Content Featured in Google AI Overviews Share : Google AI Overviews are a powerful feature that can significantly boost your visibility in search engine results. These overviews provide users with quick, relevant information directly in search results, which can drive more traffic to your website.

Features 52

Features Google Long Tail Marketing FAQ 52

Fuld & Company Blog

JULY 12, 2024

As Tesla prepares to launch its new, affordable robotaxi model, what revolutionary and disruptive impact will it have on urban mobility, traditional car industries, and the broader economy? In this episode Mike and Rauf debate the immediate and long-term implications of robotaxis, including cost reductions, employment impacts, infrastructure challenges, and the competitive landscape.

Press 52

Press Efficiency Cost Trends 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Orange Owl Blog

JULY 12, 2024

GTM admin July 13, 2024 Debunking B2B GTM Myths: Top 10 Misconceptions Corrected Share : Creating a Go-To-Market (GTM) strategy is a critical step for businesses looking to introduce new products into the B2B space. However, there are several pervasive myths that can mislead and potentially derail the success of these strategies. In this blog, we’ll explore these common myths, provide real-world examples to debunk them, and offer expert tips to guide you toward a more effective GTM approac

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Ideal Customer Profiles Marketing Automation Services 52

Fuld & Company Blog

JULY 12, 2024

With the recent announcement from CATL about their revolutionary Shenxing PLUS sodium battery, this discussion explores the potential impacts this new technology could have on the electric vehicle (EV) market and beyond. In this episode, we delve into the groundbreaking advancements in sodium battery technology. Mike highlights the impressive specifications of the Shenxing PLUS battery, including its high energy density, fast charging capability, and potential to significantly reduce costs.

Press 52

Press Impressions Cost Trends 52

Bluetext

JULY 12, 2024

In the ever-evolving landscape of digital marketing , personalization has become more sophisticated than ever before. Gone are the days when simply addressing a customer by their first name was enough to make an impact. Today, advanced personalization techniques leverage data to deliver highly tailored experiences across multiple touchpoints, driving engagement and loyalty.

Personalization 49

Personalization Touchpoints Multi-Channel Psychographics 49