Thu.Jan 30, 2025

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How Can Conversion Rate Optimization Boost Your Business?

Go Beyond SEO

In today’s competitive market, businesses are always looking for ways to improve their performance and revenue. One powerful method is Conversion Rate Optimization (CRO). CRO can significantly impact your business by turning more visitors into customers, thus improving your overall conversion rates. But what exactly is CRO, and how can it help boost your business?

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Accessible social media posts: Engaging everyone in your B2B network

Oktopost

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

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Transforming Sales with AI: Expert Insights on Smarter Prospecting and Accelerating Conversions

Zoominfo

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions.

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Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees

Ahrefs

I still believe that links should be a part of your SEO strategy, but they shouldnt be your whole strategy. A while back, I answered the question, Do links still matter for rankings? by disavowing all links to a few blogs.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Is your marketing team AI-ready? 8 steps to strategic AI adoption

Martech

AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.

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How soft skills solve marketing’s biggest challenges

Martech

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. The problem isnt a lack of technical know-how its the absence of key human-centric skills like adaptability, emotional intelligence and collaboration.

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Why Email Open Rates Are Still Relevant for Marketers

Salesforce Marketing Cloud

Email open rates have long been regarded as a key performance indicator (KPI) for email marketing campaigns. The value of knowing there’s an active subscriber behind an address, and that they are interested in your product or service, opens up the possibility of driving future sales. However, over the last several years, the narrative has shifted around the email opens they aren’t being considered a reliable metric of engagement.

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Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]

Content Marketing Institute

Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.

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Your 4-step guide to local marketing success

Martech

Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities unique challenges, adapting to local emerging trends and applying that knowledge to your strategy.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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AI Content Creation: My Process for High-Quality, SEO-Friendly Articles

Ahrefs

Without a clear process, AI-generated content can feel generic, miss SEO opportunities, or just not sound like you. The trick? Use AI as a tool, not a shortcut.

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Ready to Take the Next Step in Your Customer Service Career? Here are 10 New Jobs — Thanks to AI

Salesforce Marketing Cloud

AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table. These roles open up fresh opportunities for professionals who are ready to reshape their careers and customer service with the help of AI.

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How to Build an SEO Topical Map (With Template)

Ahrefs

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry or niche In this guide, youll learn how to make … Read more ›

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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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How to Do a Backlink Gap Analysis (With Template)

Ahrefs

This process helps you: Find quality links quickly Improve your domains authority Close gaps against competitors In this guide, youll learn how to use our backlink gap analysis template to find relevant, high-quality websites that are worth reaching out to.

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Our AI Journey: Lessons from Failed Experiments and Where We Are Now

Animalz blog

In August 2022, four months before ChatGPTs launch, we predicted AI would change content marketing and still its impact caught us off guard when AI really hit. We knew rejecting AI completely wasnt an option. It represented the biggest shift our industry had ever seen. If clients werent turning to AI themselves, they expected us to use it to their advantage.

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Enterprise SEO Platform Buying Guide

Ahrefs

Choosing an enterprise SEO platform can be complicated. Lets look at what is involved in the decision-making process.

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Cracking the code to B2B growth with Steffen Hedebrandt

Oktopost

CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks for driving efficient growth, proving that social medias impact is undeniable. Listen to the podcast Subscribe on Spotify , Apple Podcasts and YouTube !

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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35 Post-Event Survey Questions From Our Sold-Out Conference

Ahrefs

Weve already covered how we planned the event from start to finish and how we promoted the event. This time round, its about how our events can be better next time.

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The 10 Best About Us Page Examples on the Internet

The Daily Egg

We didnt just grab a bunch of random about us page examples for this piece. We found the absolute best examplesthe website about us pages. The post The 10 Best About Us Page Examples on the Internet appeared first on The Daily Egg.

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AI-powered martech news and releases: January 30

Martech

OpenAIs counter-attack on Chinas DeepSeek is just sad. Faced with a competitor whose product costs 95% less, the company yelled, No fair! You copied us! The ChatGPT parent said DeepSeek used a process called distillation, which involves having a smaller A.I. model learn from the output of a larger one to optimize functionality. Everyone not getting an OpenAI paycheck saw the irony.

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Mastering Targeted Lead Generation: Strategies for Demand Gen Success

Inbox Insight

Imagine a bustling B2B trade show, filled with hundreds of attendees and countless exhibitors. Some visitors wander from booth to booth, casually collecting flyers and free pens, while others seek out specific companies, ready to engage in meaningful conversations. What if you could skip the guesswork and know exactly who in the crowd is genuinely interested in your solution?

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Looking to Drive Growth? It’s Time to Reimagine Your Marketing Department 

Marketri

Im about to take you on a brief history lesson. Its the story of how marketing evolved from a reactive, tactical, nice-to-have function to a must-have driver of revenue. If you lead a growth-minded business, its a tale you (literally) cant afford to skip! The 90s: One-Size-Fits-All (But Does It Really?) Back when the Internet was born and Google was launched, marketing was still a narrowly focused domain with few channels.

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Blender’s Best Practices for B2B Webinar Marketing

The Marketing Blender

Webinars remain one of the most powerful tools for B2B marketing when executed correctly. Some people believe webinars are no longer effective due to oversaturation. But the reality is that bad webinars are what people have grown tired ofnot the format itself. When you provide high-value, actionable content delivered with a compelling and engaging style, webinars can be an incredible way to generate leads, nurture relationships, and establish thought leadership.

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5 things your board needs to know about innovation and thought leadership

Thinkers360

Todays boards are under increasing pressure to navigate their organizations through tumultuous times. Getting a clearer sense of the big picture, and the means to deliver it, can be a guiding, stabilizing, and accelerating force. There are many ways to educate your board about preparing the organization for tough times. Here are five specific areas to focus on regarding innovation and thought leadership.

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How Google’s Click Probability Impacts Search Engine Rankings

Single Grain

This post is all about understanding how Google ranks content based on click probability. The search engine optimization (SEO) world was buzzing about a Google exploit that uncovered over 2,000 classifiers to determine rankings. This Google exploit is click probability , which uses predictive data to forecast user behavior. Click probability, in addition to website quality and user interactions, sheds light on how and why Google ranks websites the way it does.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to Create a Successful Social Media Campaign?

SocialPilot

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. The word campaign gets tossed around a lot in the industry. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?

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Breaches Can Happen – Here’s How to Stay Out of the Headlines

Salesforce Marketing Cloud

Data breaches are no longer a question of if but when. In 2024, the global average data breach cost reached an all-time high of $4.9 million , climbing by 10% in just one year. The impact goes beyond financial loss it can damage customer trust, disrupt operations, and create compliance challenges for years. Without proactive monitoring and proper log storage, key details about how, when, and why a breach occurred may slip through the cracks.

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How to Create a Successful Social Media Campaign?

SocialPilot

If you want to succeed in social media marketing, you dont just randomly post your content and hope for the best. Instead, you create a successful social media campaign. The word campaign gets tossed around a lot in the industry. But, as a social media manager or a marketing agency, do you truly know how to create a killer campaign that delivers fast, measurable results for your clients?