Fri.Nov 09, 2018

Is Your Client Newsletter a Marketing Albatross?

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Where Should You Spend Your Marketing Budget?

Reachforce

If you want your business to grow, you have to allocate at least some budget to your marketing team. Whether your budget is large or small, the question is how you are going to use the money you have allocated to marketing for the best ROI. How can you get the best bang for your buck?

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group.

Is Our Job to Make Our Job Obsolete?

Modern Marketing

Way back in the Mesozoic Period of IT (about 1989) I had a boss who, while clenching a lit cigar between his teeth (yes, there was that back then), uttered these immortal words, “Your job is to automate yourself out of a job.”

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Rethink Marketing podcast: Building Your Twitter Following

Act-On

Can your business make money via Twitter? Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation. Social Media Marketing

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Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” So, what can be done when big data gets the better of you? In May I judged a category in the 2018 Content Marketing Awards.

9 Tips to Build a Lasting B2B Influencer Strategy

Kapost

The B2B digital marketing landscape has experienced big changes in recent years. Increased competition has led to increases in paid advertising costs and decreases in effectiveness in some categories.

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3 Keys to a Successful Conversational Marketing Program

SnapApp

The way people interact is changing today. Think about how you connect with your friends today: Instagram stories, Facebook Messenger, WhatsApp…. source.

Building a Business Around Your Website: Post-Launch Learning for Growth

Modern B2B Marketing

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Foundation of an Effective Content Marketing Strategy

Atomic Reach

For the past decade, content marketing has become all the rage, and with good reason. It has become the vehicle businesses use to communicate with customers.

An Interview with Arsen Rabinovich on eCommerce SEO

SEMrush

eCommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out.

Your office matters?-?7 ways to create a happier, more productive workplace

JotForm

In the 1960s, the Herman Miller furniture company created a design tool that revolutionized corporate aesthetics for decades to come. You guessed it — the standard cubicle. The cubicle was more than just four grey walls. It came to represent shrewd management economics (squeezing as many employees. Backstage

How to Create a Successful E-commerce Marketing Funnel via Email

Altitude Branding

It’s frustrating for e-commerce marketers like you to blast emails regularly and still get low to zero conversions. No matter how much effort you exert, it doesn’t seem to work. What’s wrong? Let’s look at the numbers first. A Statista report showed that e-commerce made up to $2.3

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Customer Service in the Energy Sector: Be the Heart, Not the Cart

Eric Mower + Associates

Utilities are learning how to build relationships with their customers after decades of one-way interaction. It used to be, you send the bill, you push out the power. If there’s a problem, you fix it, then you send the bill again and push out the power.

How to Set Up Google Analytics for WordPress

Hubspot

Have you ever wondered what people actually do when they enter your WordPress website? Have you thought about which website pages they tend to stay on longest, what campaigns bring them there, an d which of your website pages covert the best?

IQL, MQL, SQL: What does it all mean?

Valasys

79% marketing leads never convert to sales. Picture this: Your marketing team generates vast quantities of leads while operating under a set of ambiguous and vague lead qualification procedures. Thus, keeping the quality of their generated leads a mystery.

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How to Download and Save Facebook Videos

Hubspot

Over the past year, Facebook Watch has seen some significant success -- since the start of 2018, total time spent watching videos in Watch has increased by 14x. Facebook Watch offers thousands of impressive, high-quality videos for both entertainment and educational purposes.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

To Scroll or Click? How to Choose Your Website's Navigation

SmartBug Media

When building a website and its navigation, an unavoidable but mandatory question should be considered: Should you build your site with fewer pages that have more content, requiring visitors to scroll and scroll, or with much shorter pages and, as a result, more clicking? Simply put, the answer—at least for general website building—is not that simple.

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Your Easy Guide to Making a YouTube Thumbnail

Hubspot

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about.

Post-Launch Campaign Optimization With Social Media Analytics

Brandwatch Marketing

Social media analytics can inform brands on their campaign's performance. We lay out a simple framework for how brands and agencies can use social media data to measure and improve active campaigns. Marketing Mike Baker campaign campaigns marketing campaign marketing campaigns Social Media Analytic

The Voice Search Barometer: Where Do Users Stand? [New Data]

Hubspot

At this week's annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice. Samsung is making a somewhat apparent push to power more devices -- from smartphones to smart speakers to home appliances -- with its own voice assistant, Bixby.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The 7 Best Ways to Repurpose a Blog Post

Sharpspring

Blogging is a high-investment marketing strategy. The more content you create, the more opportunities you have to attract and convert traffic. Many bloggers think they need to constantly post new content to get reach and attract traffic back to their site.

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The Elements of an Effective Content Strategy

Acrolinx

Content marketing. It’s one of the most important things that companies can do to build their brand, attract and retain loyal customers, and boost their bottom line. That’s … Continue reading "The Elements of an Effective Content Strategy".

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Animate & Activate With Easy-To-Create Animation Effects For Ads

Bannersnack

As a designer (or aspiring designer) working in the advertising industry, you must stay up-to-date with the latest and coolest ads trends and animation techniques. Given that the web is the fastest evolving organism on Earth and that Google Ads are continuously changing their requirements for ads file formats and sizes, you (and all of […]. Advertising Design

What’s the Total Economic Impact of FPX CPQ? Part 3

FPX

Last week in the series, we discussed the key challenges organizations faced before implementing a CPQ solution. These were taken from Forrester’s study of the total economic impact (TEI) of FPX CPQ. You can read about why and how we commissioned this study here.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.