Fri.Nov 09, 2018

Is Your Client Newsletter a Marketing Albatross?

Marketing Craftmanship

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Is Our Job to Make Our Job Obsolete?

Modern Marketing

Way back in the Mesozoic Period of IT (about 1989) I had a boss who, while clenching a lit cigar between his teeth (yes, there was that back then), uttered these immortal words, “Your job is to automate yourself out of a job.”

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group.

Rethink Marketing podcast: Building Your Twitter Following


Can your business make money via Twitter? Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation. Social Media Marketing

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

An Interview with Arsen Rabinovich on eCommerce SEO


eCommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out.

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9 Tips to Build a Lasting B2B Influencer Strategy


The B2B digital marketing landscape has experienced big changes in recent years. Increased competition has led to increases in paid advertising costs and decreases in effectiveness in some categories.

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3 Keys to a Successful Conversational Marketing Program


The way people interact is changing today. Think about how you connect with your friends today: Instagram stories, Facebook Messenger, WhatsApp…. source.

Are You Measuring Right in Your Content Marketing?

Content Marketing Institute

Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” So, what can be done when big data gets the better of you? In May I judged a category in the 2018 Content Marketing Awards.

Building a Business Around Your Website: Post-Launch Learning for Growth


This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Your office matters?-?7 ways to create a happier, more productive workplace


In the 1960s, the Herman Miller furniture company created a design tool that revolutionized corporate aesthetics for decades to come. You guessed it — the standard cubicle. The cubicle was more than just four grey walls. It came to represent shrewd management economics (squeezing as many employees. Backstage

How to Download and Save Facebook Videos


Over the past year, Facebook Watch has seen some significant success -- since the start of 2018, total time spent watching videos in Watch has increased by 14x. Facebook Watch offers thousands of impressive, high-quality videos for both entertainment and educational purposes.

Customer Service in the Energy Sector: Be the Heart, Not the Cart

Eric Mower + Associates

Utilities are learning how to build relationships with their customers after decades of one-way interaction. It used to be, you send the bill, you push out the power. If there’s a problem, you fix it, then you send the bill again and push out the power.

How to Set Up Google Analytics for WordPress


Have you ever wondered what people actually do when they enter your WordPress website? Have you thought about which website pages they tend to stay on longest, what campaigns bring them there, an d which of your website pages covert the best?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

15 Scenarios When to Pay Freelance Writers Higher Rates


Are there scenarios when you should pay a freelance writer more? The answer is yes. Not all projects are created equal.

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The Voice Search Barometer: Where Do Users Stand? [New Data]


At this week's annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice. Samsung is making a somewhat apparent push to power more devices -- from smartphones to smart speakers to home appliances -- with its own voice assistant, Bixby.

IQL, MQL, SQL: What does it all mean?


79% marketing leads never convert to sales. Picture this: Your marketing team generates vast quantities of leads while operating under a set of ambiguous and vague lead qualification procedures. Thus, keeping the quality of their generated leads a mystery.

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Your Easy Guide to Making a YouTube Thumbnail


Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Post-Launch Campaign Optimization With Social Media Analytics

Brandwatch Marketing

Social media analytics can inform brands on their campaign's performance. We lay out a simple framework for how brands and agencies can use social media data to measure and improve active campaigns. Marketing Mike Baker campaign campaigns marketing campaign marketing campaigns Social Media Analytic

To Scroll or Click? How to Choose Your Website's Navigation

SmartBug Media

When building a website and its navigation, an unavoidable but mandatory question should be considered: Should you build your site with fewer pages that have more content, requiring visitors to scroll and scroll, or with much shorter pages and, as a result, more clicking? Simply put, the answer—at least for general website building—is not that simple.

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The Elements of an Effective Content Strategy


Content marketing. It’s one of the most important things that companies can do to build their brand, attract and retain loyal customers, and boost their bottom line. That’s … Continue reading "The Elements of an Effective Content Strategy".

What’s the Total Economic Impact of FPX CPQ? Part 3


Last week in the series, we discussed the key challenges organizations faced before implementing a CPQ solution. These were taken from Forrester’s study of the total economic impact (TEI) of FPX CPQ. You can read about why and how we commissioned this study here.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Animate & Activate With Easy-To-Create Animation Effects For Ads


As a designer (or aspiring designer) working in the advertising industry, you must stay up-to-date with the latest and coolest ads trends and animation techniques. Given that the web is the fastest evolving organism on Earth and that Google Ads are continuously changing their requirements for ads file formats and sizes, you (and all of […]. Advertising Design

OutboundEngine Ranked #23 on Aggie 100 in 2018

Outbound Engine

OutboundEngine is thrilled to be recognized for a third time on the list of Aggie 100 honorees. The Aggie 100 recognizes the fastest-growing companies led by Texas A&M University alumni. OutboundEngine came in at number 23 and is one of the highest-ranking central Texas businesses.



Case Studies Resources

IT and Marketing: How to Go from Frenemies to Friends


As marketing evolves and technological infrastructure becomes a key element to its success, a close relationship between IT and Marketing teams becomes even more crucial.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!