BDB

FEBRUARY 1, 2023

The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. But audiences today aren’t just looking for brilliant products and ideas, and they certainly don’t want to be bored, confused or even frustrated by a barrage of intricate technicalities. B2B audiences today seek enjoyable and rewarding brand experiences that let them explore products and services in novel and interesting ways.

B2B Marketing 26

B2B Marketing Video Marketing B2B Lead Ranking 26

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. When they get engaged, the business may start fostering the connection until they are prepared to make a purchase. Learn How To Effectively Generate Leads Discover inbound lead generation strategies you can use right away in your overarching inbound marketing and sales plan.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Trade Press Services Newsletter

FEBRUARY 1, 2023

Grit. Determination. Strength. These are just a few traits that come to mind when we think of world-class athletes. While B2B marketers might have little in common with champion athletes on the surface, we can learn several valuable lessons from their secrets to success. Here are five qualities marketers can apply to their own work to achieve first-rate results. 1.

Class 130

Class Lead Ranking B2B Marketing Planning 130

Search Engine Journal

FEBRUARY 1, 2023

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.

Keywords 143

Keywords Ad Agencies Research SEO 143

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Launch Marketing

FEBRUARY 1, 2023

When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial. The big question is, are you prepared to create and execute a PPC campaign?

PPC 116

PPC Campaigns B2B Budget Programs 116

The Daily Egg

FEBRUARY 1, 2023

Genius Project is our favorite enterprise project management software of the seven tools reviewed in this guide. It shines above the rest. The post Best Enterprise Project Management Software Compared appeared first on The Daily Egg.

Enterprise Management 122

Enterprise Management Software Best Practices Tools 122

Spiralytics

FEBRUARY 1, 2023

Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. However, 56% of users uninstall apps within a week of installation. The reason? They found its overall experience confusing or frustrating. Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement.

Design 115

Design Practices Mobile Marketing Best Practices 115

Search Engine Journal

FEBRUARY 1, 2023

OpenAI begins offering ChatGPT Plus for $20 per month with faster response times and priority access. The post OpenAI Launches ChatGPT Plus For $20 Per Month appeared first on Search Engine Journal.

Tools 119

Tools 119

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels.

Tagging 119

Tagging CPC Cost Per Click Campaigns 119

SendGrid

FEBRUARY 1, 2023

What's the difference between soft bounces vs. hard bounces and what causes them to occur? Learn about email bounces and why they happen. The post Email Bounce Management: Soft Bounces vs. Hard Bounces appeared first on SendGrid.

Practices 107

Practices Best Practices 107

Search Engine Journal

FEBRUARY 1, 2023

Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A Content Strategy Framework appeared first on Search Engine Journal.

Content 107

Content 107

Convert

FEBRUARY 1, 2023

Today (February 1, 2023) Google confirmed what many feared: Google Optimize is not coming back in Google Analytics 4 (GA4). The sunset announcement of Friday January 20th was modified to clarify this. Google announced it would not bring Google Optimize in Google Analytics 4 but announced the news that A/B testing tools will be able to integrate. Convert Experiences will work hard to get all the connectors and features ready well before September 30th so the transitions with be smooth and integra

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

FEBRUARY 1, 2023

Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website. The post How To Supercharge Your Keyword Research With Powerful Topic Clustering appeared first on Search Engine Journal.

Keywords 107

Keywords Research Traffic Search Marketing 107

Anyword

FEBRUARY 1, 2023

Creating content is an incredibly rewarding experience. Many writers would say that nothing beats the feeling of finding the perfect word or crafting a sentence that flows off the page (or screen). But copy doesn’t always just flow effortlessly from our brains to the keys. As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process.

Process 98

Process Copywriting Content Blogger 98

Benchmark Email

FEBRUARY 1, 2023

Getting high-quality backlinks is very challenging. That’s because a link from another website is like an endorsement, and the higher quality the website, the more difficult it becomes to get that type of recommendation. Yet, backlinks are listed among Google’s eight most important ranking factors, so it’s not something you can afford to ignore. But… The post 5 Ethical Ways to Get More Backlinks appeared first on Benchmark Email.

Ethics 98

Ethics Advertising Benchmark High Quality Lead Marketing Websites 98

seo.co

FEBRUARY 1, 2023

In a phrase, any business can use local SEO, but it’s more effective if a business has a definitive physical location. There are also certain types of businesses that benefit the most from SEO. However, if you get most of your business from local clients or customers, local SEO might also be a good idea for you as well. Local restaurants, retail stores, doctor’s offices, dentists, lawyers and so forth all benefit from using some type of local optimized marketing strategy.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Benchmark Email

FEBRUARY 1, 2023

Did you know that 53% of customers engage with a brand after watching one of their videos on social? Video marketing has, without question, become one of the most effective forms of marketing available. It’s easy to digest, it’s engaging and entertaining, and it can quickly provide information to a curious audience of potential buyers.… The post 5 Types of Video Content People Actually Want to Watch appeared first on Benchmark Email.

Video Marketing 98

Video Marketing Advertising Benchmark Content Email Marketing 98

ClickDimensions

FEBRUARY 1, 2023

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services. For NGOs mobile messaging has the potential to be the most effective strategy in the field of fundraising for not-for-profit organizations (NPO). The Potential of Text Message Marketing for Nonprofit Orgs Similar to emails, text messages have the ability to become customized using dynamic fields and data collected

SMS 96

SMS Planning Paid Search Agency Work Management 96

Benchmark Email

FEBRUARY 1, 2023

Guiding your leads through the buyer’s journey necessitates high-quality content that’s driven to take them to the next step. It’s why having a marketing automation tool (and using it correctly) is so crucial. The more you understand about your leads and where they’re at in their journey, the better you’re able to create personalized content… The post Top-of-the-Funnel Content Breakdown appeared first on Benchmark Email.

Top of Funnel 98

Top of Funnel Content Advertising Benchmark Marketing Automation Services 98

Acrolinx

FEBRUARY 1, 2023

Content marketing has evolved dramatically over the 20 years Acrolinx has been helping businesses to improve their enterprise content. But despite how far it’s come, brands continue to … Continue reading "How MHP’s Content Impact Maturity Model Helps Businesses Close the Content Creation Loop" The post How MHP’s Content Impact Maturity Model Helps Businesses Close the Content Creation Loop appeared first on Acrolinx.

Content 95

Content Business Brand Identity Branding 95

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Benchmark Email

FEBRUARY 1, 2023

Wonder what the weather will be like today? Ask Alexa. Need to add an item to your grocery list? Tell Google. Want to call your spouse? Have Siri dial for you. It used to be that we could accomplish almost anything at the click of a button. Now, we don’t even have to lift a… The post How to Make Sure Your Content Is Optimized For Voice Search appeared first on Benchmark Email.

Optimization 98

Optimization Advertising Benchmark Content Google 98

Search Engine Journal

FEBRUARY 1, 2023

Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it. The post Yandex Data Leak: The Ranking Factors & The Myths We Found appeared first on Search Engine Journal.

SEO 94

SEO 94

Benchmark Email

FEBRUARY 1, 2023

Like middle children and middle seats on an airplane, it’s easy to gloss over middle-of-the-funnel marketing. We get it. Top-of-the-funnel content is all about bringing in leads, and the bottom is about closing the deal. But the middle is just as crucial. For part two of our three-part series, we’re diving into middle-funnel content with… The post Middle-of-the-Funnel Content Breakdown appeared first on Benchmark Email.

Top of Funnel 97

Top of Funnel Content Advertising Benchmark Marketing Funnels 97

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. “It’s a power struggle right now,” according to an anonymous advertiser quoted in the report titled “Retail Media Networks: A Forced Marriage or A Perfect Partnership.” “For many

Brand Identity 95

Brand Identity Branding ROAS Media 95

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SmartBug Media

FEBRUARY 1, 2023

With the specter of a recession looming over the economy, business leaders are understandably nervous about what the future holds. Economic uncertainty can color every aspect of work life—from product development to employee morale—and business as usual simply isn’t going to be enough. When it comes to marketing and public relations during a recession, the same holds true.

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? Deciding whether your company needs one calls for a comprehensive self-assessment of your organization’s needs, staff capabilities, management support and financial resources.

CMS Development 90

CMS Development Digital Experience Platform Paid Search Agency Optimization 90

Content Marketing Institute

FEBRUARY 1, 2023

Content marketers who focus only on the put do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier.

Content 90

Content Content Marketing Paid Search Agency Companies 90