Wed.Feb 01, 2023

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3D video technologies: defining a new era in B2B marketing


The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. But audiences today aren’t just looking for brilliant products and ideas, and they certainly don’t want to be bored, confused or even frustrated by a barrage of intricate technicalities. B2B audiences today seek enjoyable and rewarding brand experiences that let them explore products and services in novel and interesting ways.

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. When they get engaged, the business may start fostering the connection until they are prepared to make a purchase. Learn How To Effectively Generate Leads Discover inbound lead generation strategies you can use right away in your overarching inbound marketing and sales plan.


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Content Already Fuels Everything. Now Act Like It.


Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

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Four Key Questions to Answer to Create and Execute Successful B2B PPC Campaigns

Launch Marketing

When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial. The big question is, are you prepared to create and execute a PPC campaign?

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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PR 2.0: The Impact of ChatGPT on Public Relations

Champion Communications

ChatGPT, OpenAI’s advanced natural language chatbot, has not been lacking attention and speculation since its launch. Aaron Levie, CEO of Box, described it as “ one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward.” But is it worth the hype, and could it steal my job in PR? Whenever a radically new and innovative technology emerges, especially in the communications field, its initial impact tends to be grossly overestimated, a

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Benefits of using SMS Marketing for the Nonprofits


In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services. For NGOs mobile messaging has the potential to be the most effective strategy in the field of fundraising for not-for-profit organizations (NPO). The Potential of Text Message Marketing for Nonprofit Orgs Similar to emails, text messages have the ability to become customized using dynamic fields and data collected

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Here’s What’s New With Contify’s Market Intelligence Platform – February 2023


The post Here’s What’s New With Contify’s Market Intelligence Platform – February 2023 appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Six Steps To Set Up A Chatbot

The Brit Agency

Creating a chatbot can provide practical benefits for businesses or organizations. Chatbots are small software programs, sometimes with AI and machine learning features, that are designed to simulate conversation with human users through various communication channels, such as messaging apps, websites, or mobile apps. In this article, we will outline the steps for setting up a chatbot.

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A Lesson in Content Repurposing, Infographic Style


Promoting your blog posts is a must to help you get your content in front of your target audience, but it also tends to be a very tedious process that is easy to skip. Are there ways to automate the process? From leveraging AI to help you summarize your content into snackable social posts, to leveraging RSS to auto-email new posts to blog subscribers, we have a thorough checklist infographic for you to consider.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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Competitive Content Analysis at Scale: 4 Ways to do it Using MarketMuse


Get the competitive content analysis you need. Dig deep down into the why and how behind your competitors’ performance.

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75+ CRO Statistics That’ll Help You Increase Sales in 2023

Single Grain

How do you unlock the full potential of your website and skyrocket your online sales? With the latest Conversion Rate Optimization (CRO) statistics. It’s not enough to just drive traffic to your site, you need to know how to convert those visitors into paying customers. By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components.

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Season 2: Episode 3 – A Deep Dive Into The Process Part Of A Revenue Generation System

Square 2 Marketing

This show was released on January 26, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , Eric and I talked extensively about the role of process in getting your entire revenue generation team aligned and rowing in the same direction.

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How to Approach Public Relations and Marketing During a Recession

SmartBug Media

With the specter of a recession looming over the economy, business leaders are understandably nervous about what the future holds. Economic uncertainty can color every aspect of work life—from product development to employee morale—and business as usual simply isn’t going to be enough. When it comes to marketing and public relations during a recession, the same holds true.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

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6 Painful Parts of the Content Creation Process (And How to Fix Them)


Creating content is an incredibly rewarding experience. Many writers would say that nothing beats the feeling of finding the perfect word or crafting a sentence that flows off the page (or screen). But copy doesn’t always just flow effortlessly from our brains to the keys. As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process.

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PathFactory Wins Three 2023 ‘Best Of Awards from TrustRadius


February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. “PathFactory won a Winter Best of Award for Best Feature Set, Relationship, and Value for Price in the Content Marketing category,” said Megan Headley, VP of Research at TrustRadius.

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Albert AI Technology for Creative Optimization generates a 800% Return On Ad Spend


With ad creative optimization subject to user biases, like preferences for bold headlines, images, and colors, etc., Zoomd-owned Albert AI The post Albert AI Technology for Creative Optimization generates a 800% Return On Ad Spend appeared first on Albert.

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FMG Recognized as One of the Top Workplaces in the Nation

FMG Suite

SAN DIEGO, Nov. 21, 2022 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as one of the top mid-size workplaces in the United States by Top Workplaces. Top Workplaces strives to identify organizations from across the country dedicated to a people-first culture and connect them with established media partners.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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14 Local SEO Strategies & Tips

In a phrase, any business can use local SEO, but it’s more effective if a business has a definitive physical location. There are also certain types of businesses that benefit the most from SEO. However, if you get most of your business from local clients or customers, local SEO might also be a good idea for you as well. Local restaurants, retail stores, doctor’s offices, dentists, lawyers and so forth all benefit from using some type of local optimized marketing strategy.

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Don’t Avoid Content Operations; Use This Helpful Framework Now

Content Marketing Institute

Content marketers who focus only on the put do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier.

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Mobile UX Design: Best Practices and Mistakes to Avoid


Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. However, 56% of users uninstall apps within a week of installation. The reason? They found its overall experience confusing or frustrating. Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement.

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What is Social Media Compliance, and What Does B2B Finance Need to Do to Comply?


Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. By providing valuable content and engaging with your audience, you can establish yourself as a leader in your industry and build trust with your audience. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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Will a Video Slow Down My WordPress Website?

BOP Design

Being mindful of how quickly your B2B website loads is one of the most important aspects one must consider to compete online. We all know by now that slow websites cripple the User Experience (UX) and that Google uses page speed as a ranking factor for organic results. However, knowing how a video affects page speed can make or break the user experience as it relates to load times.

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Creating Connections in 2023

The Mx Group

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4 Best Practices for a Profitable Youtube Campaign


As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. Here some of YouTube Statistics you need to know in 2023: 2.56 Billion Monthly Active YouTube Users Worldwide 500 hours of video uploaded every minute in 2020 $28.8 billion revenue in 2021, a 46% increase YoY 62.5 Million

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23 Things For PRs & Marketers To Follow In 2023


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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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Email Bounce Management: Soft Bounces vs. Hard Bounces


What's the difference between soft bounces vs. hard bounces and what causes them to occur? Learn about email bounces and why they happen. The post Email Bounce Management: Soft Bounces vs. Hard Bounces appeared first on SendGrid.

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AI- Generated Content: A Marketer’s Dream

Benchmark Email

According to the 2022 McKinsey AI adoption study, the adoption of AI has more than doubled since 2017. Businesses are finding more and more use cases for AI, with Deloitte claiming 79% of companies have had a full-scale deployment of AI for three or more types of AI applications. Business leaders are always looking for… The post AI- Generated Content: A Marketer’s Dream appeared first on Benchmark Email.

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Are Your Salespeople Spectators — or Ringleaders — to the New Buying Committee Circus?


The number of decision makers within a buying committee has been on the rise. A recent DemandGen Report shows that an average buying committee now comprises one to three members (41%), four to six members (36%), seven to nine members (10%) or 10+ members (14%). Your leadership must enable B2B salespeople and marketing professionals to serve all the potential players in a buying committee — otherwise risk the committee transforming into a chaotic circus, with each member in their own disparate pe

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