B2BMarketing.net
JUNE 18, 2025
I wanted to combine two interesting topics that today have so much attention in tech companies, social selling and AI. Another reason is that I’ve always had a curiosity on how to do better social selling aligned with the buyer’s journey. Over 5 Billion people, maybe more since I started to write this article, consume content on social media, interact with people, share insights, like, re-share.
Marketing Insider Group
JUNE 18, 2025
Let’s get real – everyone’s always yammering on about “best practices” for content: catchy headlines, stuffing in keywords, blah blah blah. Yeah, you need that stuff, fine. But here’s the thing nobody really talks about (at least not in public): the actual secret sauce is all those unwritten rules the pros follow but rarely spill. You know, the little tricks that make their stuff pop while everyone else is still stuck on “how to write a good title.
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The Point
JUNE 18, 2025
Not every marketing lead is a good lead. As long as some leads fall short – don’t meet ICP criteria, aren’t quite ready to talk to sales – a high-performing, well-executed nurture program will always be a vital part of the demand generation engine. An effective nurture program helps generate a consistent stream of sales-ready leads, keeps your brand top of mind, and ensures that marketers extract maximum value from every inquiry.
Customer Experience Matrix
JUNE 18, 2025
After a flurry of CDP acquisitions in January, things had been quiet on that front – until this morning, when we learned that Relay42 is being purchased by Supermetrics. The deal reverses the pattern of earlier CDP acquisitions, which had been been by customer-facing companies in content management (Contentstack/Lytics), customer service agents (Uniphore/ActionIQ), and ecommerce (Rokt/mParticle).
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Sprout Social
JUNE 18, 2025
Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
JUNE 18, 2025
Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog Marketing AI LLM Optimization (LLMO): Get AI to Talk About Your Brand Author: Rachel Handley 8 min read Jun 18, 2025 Contributor: Christine Skopec Table of contents Large language models (LLMs) are AI systems trained on vast amounts of written text to understand and generate human language.
Search Engine Journal
JUNE 18, 2025
See how your paid search metrics compare across 20 industries with fresh data from thousands of real campaigns. The post What Are Good Google Ads Benchmarks In 2025? [STUDY] appeared first on Search Engine Journal.
Directive Agency
JUNE 18, 2025
Most of us are too close to our own product to recognize what makes it valuable to others. It’s like calling your hometown “boring” until a group of tourists shows up, cameras out, enjoying every detail you overlook. It’s the classic blind spot of proximity. What’s obvious to you might be exactly what your market needs to hear. B2B marketers fall into this trap often.
Search Engine Journal
JUNE 18, 2025
Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links. The post Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode appeared first on Search Engine Journal.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
illumin
JUNE 18, 2025
Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. Here’s your quick, handy guide to adding audio to your marketing mix. (UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.
Search Engine Journal
JUNE 18, 2025
YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership. The post YouTube Reports 200 Billion Daily Views For Shorts Format appeared first on Search Engine Journal.
SocialPilot
JUNE 18, 2025
Knowing how to get verified on TikTok is your golden ticket to gain followers’ trust. It is not just a symbol—it’s a powerful statement of authenticity and trustworthiness that can set you apart from the sea of creators and help you build a strong bond with your audience. However, to get the coveted blue tick mark, you must take proactive steps to show you are the real deal.
Ahrefs
JUNE 18, 2025
In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? AI-generated content is 4.7x cheaper than human-written content.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Computer Market Research
JUNE 18, 2025
For manufacturers that rely on indirect sales, the success of your products often depends on how well you work with your distributor company partners. These businesses are your boots on the ground—bringing your products to new markets, managing local customers, and providing essential fulfillment and sales support. But without the right tools and strategy in place, managing distributor relationships can become chaotic, inefficient, and costly.
CMSWire
JUNE 18, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
ATAK Interactive
JUNE 18, 2025
Every B2B company's talking about AI these days. But between the marketing fluff and ambitious promises, there's a practical question most RevOps leaders are asking: What can AI actually do for my revenue operations today ? The answer is more than you might think — and less than the hype suggests. While AI won't magically fix your broken sales processes or clean up years of messy CRM data overnight, there are specific, measurable ways AI is already helping RevOps teams work smarter.
Search Engine Journal
JUNE 18, 2025
Build your marketing team’s AI capabilities with this 90-day action plan designed for CMOs and department leaders ready to get serious. The post CMOs, The Time Is Now To Assign An AI Leader appeared first on Search Engine Journal.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
JUNE 18, 2025
Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). MarTech’s State of Your Stack Survey. Gartner’s CEO and Senior Business Executive Survey. Despite differences in methodology and audience, a cross-analysis reveals troubling patterns in how organizations navigate technology transformation.
Ahrefs
JUNE 18, 2025
The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources.
Martech
JUNE 18, 2025
In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran, a MarTech contributor and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of Hyper Adaptive organizations. Melissa discusses her upcoming book, organizational restructuring and the need for dynamic governance over static playbooks.
ClearVoice
JUNE 18, 2025
From memes and music clips to full-blown blog reposts, content flies across social media at lightning speed. But just because something’s easy to share doesn’t mean it’s free to use. As copyright law adapts to the digital age, content creators and marketers need to understand where the legal lines are, especially on platforms like Instagram, TikTok, LinkedIn, and X (formerly Twitter).
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Martech
JUNE 18, 2025
Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer experience. Unlike traditional AI, AI agents don’t just respond—they act. These systems plan, reason, and execute tasks across departments, pulling from structured and unstructured data to deliver real results.
Search Engine Journal
JUNE 18, 2025
Yoast has added a one-click llms.txt feature designed to guide AI tools like ChatGPT and Gemini to important website content. The post Yoast SEO WordPress Plugin Adds Support For LLMs.Txt appeared first on Search Engine Journal.
CMSWire
JUNE 18, 2025
Every personalized experience burns energy. CX leaders must now balance AI innovation with sustainability. Here's how to start leading with purpose. Continue reading.
Search Engine Journal
JUNE 18, 2025
AI agents now handle more than ideation; they’re transforming audits, too. Here’s how they tackle site analysis, technical issues, and internal links. The post Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2) appeared first on Search Engine Journal.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SocialPilot
JUNE 18, 2025
If you’ve ever asked yourself whether social media is worth the effort or questioned when you’ll finally see ROI, you’re not alone. I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. But when done right, social media impact on business can be game-changing, not just for visibility, but for real growth.
Search Engine Journal
JUNE 18, 2025
Is AIO stealing your traffic? Learn how to measure AIO impact, assess SEO damage, and update your strategy in our free on-demand webinar. The post AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking [Webinar] appeared first on Search Engine Journal.
MKT1
JUNE 18, 2025
🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 9 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & 42 Agency. Listen or watch the podcast on Spotify , Apple Podcasts , or YouTube. Plus read the full newsletter below for an even deeper dive on the topic.
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