Tue.Nov 10, 2020

10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)


“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary.

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The Complete Guide to Audience Research, Segmentation, and Targeting

Marketing Insider Group

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. Source: [link].


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What is shared hosting, it’s advantages, and the differences from dedicated hosting


A hosting service is also known as a website hosting service. Do you know what it is? We explain! It’s about storing files on the internet to make them available for visitors. There are many types of hosting solutions, and one of them is shared hosting , which we are going to discuss.

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Seven Ways B2B Tech Buying Behavior is Changing [Research]


The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics.

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More Trending

89% of Marketers Say Martech is Enabling More Omni-Channel Experiences

KoMarketing Associates

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way.

6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”.

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Embrace the Zero When You Don’t Have the Data

Measure Up Marketing

We hear a number of reasons for why performance target-setting efforts grind to halt. Among the most frequent is the lack of data or lack of confidence in the data. While it is always better to have data or better data, our suggestion is to embrace the zero!

How to Create Beautiful Instagram Carousel Posts (Free Templates)


Instagram carousel posts are one of the most engaging formats on social media right now. Hootsuite’s own social media team finds that, on average, their carousel posts get 1.4x more reach and 3.1x more engagement than regular posts on Instagram. View this post on Instagram.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 4 Best Marketing TED Talks to Inspire Your Career


Digital Marketing is a segment that demands a constant search for ways to improve your work to stand out. But with a work routine that is often rushed, it’s not always easy to stay on top of what is currently relevant.

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Is Your Product Marketing Problem a Product Problem?

Heinz Marketing

Guest post by Caroline Tien-Spalding CMO at Aptology. As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” On the flip side, there are only 19,000 jobs under the “demand generation” category.

A Conversation with Sony on Ambassador Programs


We had the opportunity to chat with Morgan Crumpley, Senior Marketing Communications Specialist, Sony Electronics about their influencer program for Sony

Great Content Needs A Great Landing Page: How To Create One That Converts


Despite the pandemic posing new challenges for marketing teams, one key tactic hasn't changed: creating great landing pages with content that drives engagement and conversions. Here are some killer tips on this from guest contributor, Jori Hamilton.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Are Subscribers Really Doing in Email?


What a year to look at subscriber engagement trends! People are creatures of habit, so with all the changes to routine this year, I was more than curious to dig into our State of Email Engagement report data. This is our once-a-year deep dive into the where-when-how people interact with email.

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Your 2021 Guide to Internet Marketing


Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 billion in 2019, and it keeps increasing. Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world.

8 On-Page Optimization Techniques That Google Hates via @kristen_vaughn

Search Engine Journal

On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalized. The post 8 On-Page Optimization Techniques That Google Hates via @kristen_vaughn appeared first on Search Engine Journal. Content Marketing SEO

Educate Your Content Marketing Prospects First, Then Sell Them

Benchmark Email

Companies often use their blogs as sales vehicles for their company. This is the wrong approach. It ends up turning off your audience and reducing the impact your blog can have on your company. Why is it Bad to Heavily Promote Your Company in Your Blog Posts?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Make a Keep Calm Poster + Keep Calm Templates for You to Use


A picture meme is worth a thousand words. I’m sure you all have that friend who’s always excited when you exchange memes with each other. What makes them so special is that they can take the place of any phrase, including words of encouragement.

What You Need to Know About the Data Party Game

Content Marketing Institute

What’s in a name? In the data game, it could be a lot or nothing at all. Robert Rose sets the record straight on audience data origins, why it matters, and what it means for your content marketing future.

10 Online Community Engagement Tactics You Can Steal

Higher Logic

The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic. Check out ten of our favorite activities you can use to spark engagement in your online community. The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic.

The Ultimate List of Email SPAM Trigger Words


Editor's Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Six Key ABM Lessons: What E2open Learned in 2020


When the world turned upside down in 2020, the E2open marketing team had to think quickly about how to pivot their company’s account-based marketing (ABM) plans.

How digital advertisers can navigate the updated cloud solutions from Google


30-second summary: Google recently announced BigQuery Omni, a multi-cloud analytics solution, powered by Anthos, the “build once run everywhere approach”. The new solution is geared at helping big Query users access and securely analyze data hosted in AWS and will soon include Azure.

How to Add an iPost Popup to Your Site (Step by Step)


Are you using iPost and trying to find the best way to grow your subscribers? If you’re using iPost, you’ve already invested in email marketing. Now, you need a way to grow your iPost mailing list. Here’s where a popup can help.

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The Most Popular HubSpot Integrations for Advanced Users

SmartBug Media

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.