Fri.Jan 20, 2023

article thumbnail

Behind the Buzzwords: Omnichannel

ANNUITAS

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding.

Channel 130
article thumbnail

5 Must-Have Media Buying Tools for 2023

Bionic

The 2023 advertising forecast is, well uhh… it’s complicated. The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.”

Buy 83
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How our Support Team Contributes to Product Launches

Buffer Marketing

Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team.

article thumbnail

User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand.

article thumbnail

Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

article thumbnail

GPT-4 Is Coming: A Look Into The Future Of AI via @sejournal, @martinibuster

Search Engine Journal

OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal. Digital Strategy News

More Trending

article thumbnail

Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]

Content Marketing Institute

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading → Company News

article thumbnail

Duda Announces WooRank Integration via @sejournal, @martinibuster

Search Engine Journal

WooRank integration into Duda adds powerful SEO auditing and optimization tools The post Duda Announces WooRank Integration appeared first on Search Engine Journal. CMS Software News

article thumbnail

7 Design Assets That E-Commerce Companies Should Invest in for Email Marketing in 2023

SmartBug Media

So it’s Q1 of 2023, and you’re figuring out your budget for the year. You get too creative, and you have NO IDEA how much to budget. How important is creative, anyway? What are the most important elements? What can you take care of in-house, and when should you consider freelancers or specialists?

Media 65
article thumbnail

Google Optimize Sunsets September 30th, 2023: Everything You Need to Know (+ Alternatives)

Convert

As we predicted on November 9th, 2022 , Google not only lays off 12,000 employees but is also cutting its product line. Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. So now what?

A/B 93
article thumbnail

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

article thumbnail

Interactive Content: 10 Types To Engage Your Audience via @sejournal, @JuliaGeekPack

Search Engine Journal

Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal. Content Trends Digital Experience

article thumbnail

5 Pain Points (and Solutions) for Financial Content Marketers

DivvyHQ

Financial content marketers’ pain points are real, but so are their solutions. And when you’re able to overcome these common challenges as a financial business, you will dominate.

article thumbnail

10 Tools You Can Use For SEO Competitive Analysis via @sejournal, @martinibuster

Search Engine Journal

Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal. SEO Tools

article thumbnail

5 Steps to Creating a Digital Marketing Strategy for Your Manufacturing Business

Industrial Marketer

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business.

article thumbnail

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

article thumbnail

The Email & SMS Campaign Calendar Every E-Commerce Brand Should Plan for in 2023

SmartBug Media

E-commerce growth is dependent on a number of marketing strategies and channels, including but not limited to email and SMS marketing, paid advertising, and a stellar social media presence.

SMS 52
article thumbnail

How Employee Collaboration in Marketing Can Improve Results & Sales

Industrial Marketer

Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses.

article thumbnail

Hot Leads: The Fastest Way to Convert Interest Into Sales

DealSignal

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job.

article thumbnail

Features to Optimize Your B2B E-Commerce Website

Industrial Marketer

If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. B2B buyers are no different.

article thumbnail

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

article thumbnail

Step-By-Step Guide To Setup Google Merchant Center

Huptech Web

Table Of Contents Introduction What is Google Merchant Center? How To Set Up A Google Merchant Center Account? How to Upload Products? How to create a data feed for Google Merchant Center?

URL 52
article thumbnail

12 Benefits of Video Marketing

Smarty Ads

Using video to promote products or services in a unique perspective with brand identity is a robust marketing strategy. Video is more effective content than any other form of digital communication. An evocative, memorable story tugging at heartstrings strengthens the bond between users and the brand.

Ads 52
article thumbnail

3 Reasons to Take an Embedded Approach to Analytics

Aberdeen

In this video, Mike Lock discusses the research theme that the team has been exploring in the Analytics space in Q1 at Aberdeen. Embedded Analytics is a concept that’s been growing in importance among our readership for a while now.

article thumbnail

Artificial Intelligence Marketing and Ethics: Leverage AI Technologies While Remaining an Ethical Marketer

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing AI Benefits and Ethical Concerns Top-performing companies are twice as likely to use Artificial intelligence (AI) for marketing functions and decisions ; this is because AI utilizes machine learning coupled with consumer data and trend analysis in order to predict buying behavior.

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

article thumbnail

Inside Adwords: Exploring The Differences Between Smart Display Campaigns & Custom Intent Campaigns

Stevens & Tate

The use of PPC ( pay per click ) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy.

Adwords 54
article thumbnail

How to close the sale: 6 effective sales closing techniques

Outreach

Sellers need strategic tactics to help them close deals more efficiently and consistently. Learn common challenges and 6 techniques for getting it right

article thumbnail

AI-Powered Tag Generation

RebelMouse

At RebelMouse, we’re always striving to have the latest and greatest technologies implemented into our CMS platform, and the current boom of artificial intelligence functionality has not passed us unnoticed.

API 52
article thumbnail

Design and implement a content governance system to increase ROI

Acrolinx

Editor’s note: This blog article, written by Acrolinx CMO Christopher Willis, originally appeared in TechCrunch in December 2022. You can find the original article here.

article thumbnail

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

article thumbnail

CRM Emails vs Prospect Emails

V12 Data

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.

article thumbnail

B2B digital marketing funnel fundamentals in 2023

Valasys

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Probably, you’ve already learned about a thousand funnel structures. And now, you want no more of it. And yes, although, we will talk about the B2B marketing funnel, we’ve something more for you here.

Funnel 40
article thumbnail

Testing Mind Map Series: How to Think Like a CRO Pro (Part 29)

Convert

Interview with Riccardo Vandra Riccardo Vandra of Uplifted Consulting might be a newcomer to the world of CRO, but his enthusiasm and unwavering passion for the craft set him apart. Riccardo takes a holistic approach to optimization, looking beyond simple fixes.