ANNUITAS
JANUARY 20, 2023
We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding.
Bionic
JANUARY 20, 2023
The 2023 advertising forecast is, well uhh… it’s complicated. The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.”
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Buffer Marketing
JANUARY 20, 2023
Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team.
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Search Engine Journal
JANUARY 20, 2023
OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal. Digital Strategy News
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Content Marketing Institute
JANUARY 20, 2023
For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading → Company News
Search Engine Journal
JANUARY 20, 2023
WooRank integration into Duda adds powerful SEO auditing and optimization tools The post Duda Announces WooRank Integration appeared first on Search Engine Journal. CMS Software News
SmartBug Media
JANUARY 20, 2023
So it’s Q1 of 2023, and you’re figuring out your budget for the year. You get too creative, and you have NO IDEA how much to budget. How important is creative, anyway? What are the most important elements? What can you take care of in-house, and when should you consider freelancers or specialists?
Convert
JANUARY 20, 2023
As we predicted on November 9th, 2022 , Google not only lays off 12,000 employees but is also cutting its product line. Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. So now what?
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Search Engine Journal
JANUARY 20, 2023
Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal. Content Trends Digital Experience
DivvyHQ
JANUARY 20, 2023
Financial content marketers’ pain points are real, but so are their solutions. And when you’re able to overcome these common challenges as a financial business, you will dominate.
Search Engine Journal
JANUARY 20, 2023
Here are the 10 SEO competitive analysis tools that you need to know. The post 10 Tools You Can Use For SEO Competitive Analysis appeared first on Search Engine Journal. SEO Tools
Industrial Marketer
JANUARY 20, 2023
Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
SmartBug Media
JANUARY 20, 2023
E-commerce growth is dependent on a number of marketing strategies and channels, including but not limited to email and SMS marketing, paid advertising, and a stellar social media presence.
Industrial Marketer
JANUARY 20, 2023
Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses.
DealSignal
JANUARY 20, 2023
Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job.
Industrial Marketer
JANUARY 20, 2023
If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. B2B buyers are no different.
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.
Huptech Web
JANUARY 20, 2023
Table Of Contents Introduction What is Google Merchant Center? How To Set Up A Google Merchant Center Account? How to Upload Products? How to create a data feed for Google Merchant Center?
Smarty Ads
JANUARY 20, 2023
Using video to promote products or services in a unique perspective with brand identity is a robust marketing strategy. Video is more effective content than any other form of digital communication. An evocative, memorable story tugging at heartstrings strengthens the bond between users and the brand.
Aberdeen
JANUARY 20, 2023
In this video, Mike Lock discusses the research theme that the team has been exploring in the Analytics space in Q1 at Aberdeen. Embedded Analytics is a concept that’s been growing in importance among our readership for a while now.
Heinz Marketing
JANUARY 20, 2023
By Sarah Threet , Marketing Consultant at Heinz Marketing AI Benefits and Ethical Concerns Top-performing companies are twice as likely to use Artificial intelligence (AI) for marketing functions and decisions ; this is because AI utilizes machine learning coupled with consumer data and trend analysis in order to predict buying behavior.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.
Stevens & Tate
JANUARY 20, 2023
The use of PPC ( pay per click ) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy.
Outreach
JANUARY 20, 2023
Sellers need strategic tactics to help them close deals more efficiently and consistently. Learn common challenges and 6 techniques for getting it right
RebelMouse
JANUARY 20, 2023
At RebelMouse, we’re always striving to have the latest and greatest technologies implemented into our CMS platform, and the current boom of artificial intelligence functionality has not passed us unnoticed.
Acrolinx
JANUARY 20, 2023
Editor’s note: This blog article, written by Acrolinx CMO Christopher Willis, originally appeared in TechCrunch in December 2022. You can find the original article here.
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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.
V12 Data
JANUARY 20, 2023
Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends.
Valasys
JANUARY 20, 2023
B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Probably, you’ve already learned about a thousand funnel structures. And now, you want no more of it. And yes, although, we will talk about the B2B marketing funnel, we’ve something more for you here.
Convert
JANUARY 20, 2023
Interview with Riccardo Vandra Riccardo Vandra of Uplifted Consulting might be a newcomer to the world of CRO, but his enthusiasm and unwavering passion for the craft set him apart. Riccardo takes a holistic approach to optimization, looking beyond simple fixes.
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