NuSpark Consulting

JANUARY 20, 2023

SHOW 4 Recorded: January 20,2023 Topic: We discuss what personalities make the best sales people, and how to coach each one based on their own personality Length: 22 minutes Guest: None Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructions to subscribe to our program.

Personalization 130

Personalization Marketing & Strategy CMO Consulting 130

ANNUITAS

JANUARY 20, 2023

We’re living in a marketing world that is inundated with buzzwords. Sometimes, they make sense. Other times, they’re trendy hype words that have lost their real meaning through overuse, misuse, and lack of understanding. In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization.

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

The Daily Egg

JANUARY 20, 2023

Webnode is a website builder utilized by more than 40 million users. With Webnode, you can build a simple website or blog. The post Webnode Review appeared first on The Daily Egg.

Marketing Websites 143

Marketing Websites Ad Building 143

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

JANUARY 20, 2023

OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal.

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Search Engine Journal

JANUARY 20, 2023

Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal.

Content 128

Content Trends 128

Convert

JANUARY 20, 2023

As we predicted on November 9th, 2022 , Google not only lays off 12,000 employees but is also cutting its product line. Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. So now what? Convert.com and the A/B testing tool Convert Experiences, announced today that it will offer a $99 USD Community support powered plan to help the thousands affected by this disruption.

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

Search Engine Journal

JANUARY 20, 2023

WooRank integration into Duda adds powerful SEO auditing and optimization tools The post Duda Announces WooRank Integration appeared first on Search Engine Journal.

SEO 124

SEO Optimization Tools Software 124

Ahrefs

JANUARY 20, 2023

Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. 34.8% of respondents price some or all of their work by the hour.

Pricing 115

Pricing Price Cost SEO 115

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Buffer

JANUARY 20, 2023

Launching a new feature is an exciting time at Buffer. It's the culmination of days, weeks and sometimes even months of the work that goes into building something new. There's lots of excitement and a lot to celebrate. It's also a significant time for our Support team. A product launch can generate a lot of conversations with our customers.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Martech

JANUARY 20, 2023

I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the marketing technology and operations space. However, let me clearly state that there are certainly times and good reasons for saying “no.” Nevertheless, there are real consequences of earning a reputation as a dream killer or wall of no.

Work Management 96

Work Management Marketing Management Marketing Analytics Tools Fulfillment 96

HG Data

JANUARY 20, 2023

Built In’s Best Places to Work award recognizes top employers across the USA. As a winner, HG Insights has joined the ranks among some of the biggest names in tech. Built In has announced that HG Insights was honored in its 2023 Best Places To Work Awards. The annual awards highlight companies of all sizes, … The post HG Insights Recognized as a Top Employer In Tech appeared first on HG Insights.

Best Practices 98

Best Practices Companies 98

SmartBug Media

JANUARY 20, 2023

So it’s Q1 of 2023, and you’re figuring out your budget for the year. You get too creative, and you have NO IDEA how much to budget. How important is creative, anyway? What are the most important elements? What can you take care of in-house, and when should you consider freelancers or specialists? It can feel overwhelming if you don’t know where to start, so let's prioritize the top seven creative assets that your e-comm company should invest in for email marketing in the new year.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

JANUARY 20, 2023

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right.

Privacy 97

Privacy Marketing Strategy Marketing & Strategy Paid Search Agency 97

Stevens & Tate

JANUARY 20, 2023

The use of PPC ( pay per click ) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers. Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.” Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

DivvyHQ

JANUARY 20, 2023

Financial content marketers’ pain points are real, but so are their solutions. And when you’re able to overcome these common challenges as a financial business, you will dominate.

Content Marketing 75

Content Marketing Planning Content Marketing & Strategy 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Industrial Marketer

JANUARY 20, 2023

If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. B2B buyers are no different. According to a Forrester report, 55% of B2B buyers completed their purchases online. Indeed, the internet has provided a.

Features 59

Features Optimization Marketing Websites B2B 59

Matchcraft

JANUARY 20, 2023

With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. Below are the results of our analysis based on the category usage of US English campaigns managed by AdVantage. PPC Trends worth-noting Travel still boasts the second highest average CTR of 11.49%, a 20% increase from Q3, while maintaining one the lowest CPC at $0.83.

Cost Per Click 52

Cost Per Click PPC Trends CPC 52

Anteriad

JANUARY 20, 2023

A data strategy encompasses the full process of how you collect, manage and use your data. Having a strategy in place means you know how you’ll handle your data from the start—instead of making important data decisions on the fly. When you start building a data strategy, it’s important to think about four main components: data use, data collection, data organization and data updates.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

EveryoneSocial

JANUARY 20, 2023

You know plenty of brand evangelists. Odds are, you probably are one yourself. Maybe you once had a phenomenal customer service experience and can’t help but share the story whenever someone mentions that company. Maybe, after years of purchasing the same brand of athletic shoes, you recommend them to everyone at your gym. Maybe you work for an organization where you feel valued and respected — and hey, the benefits are pretty nice, too — so you encourage people to apply for jobs there.

Brand Identity 52

Brand Identity Branding Word of Mouth Social Media 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Industrial Marketer

JANUARY 20, 2023

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business. It has a product or service that it makes or provides, and their customers that have. Read more » The post 5 Steps to Creating a Digital Marketing Strategy for Your Manufacturing Business appeared first on Industrial Marketer.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Business ROI 52

RebelMouse

JANUARY 20, 2023

At RebelMouse, we’re always striving to have the latest and greatest technologies implemented into our CMS platform, and the current boom of artificial intelligence functionality has not passed us unnoticed. We’ve recently integrated with OpenAI to analyze content to detect potential content tags for your articles. This integration is actually quite simple to set up.

Tagging 52

Tagging Generation API Course 52

Industrial Marketer

JANUARY 20, 2023

Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses. The right amount of employee collaboration in marketing can not only help businesses create a more efficient workforce, but.

Marketing & Strategy 52

Marketing & Strategy Efficiency Marketing Business 52

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. With so many options for customers to choose from, and a crowded market, it can be difficult to stand out and get the attention of potential buyers.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Drew Neisser

JANUARY 20, 2023

Should B2B brands commit to ESG initiatives? This question is one that’s debated in both public forums and behind closed C-Suite boards, and it’s one that we tackle in this episode featuring Joe Cohen , the Chief Marketing and Communications Officer at AXIS. Tune in as we discuss the why AXIS has leaned into commitment to ESG, how to do it right, and what amazing things might happen if you do.

Brand Identity 52

Brand Identity Branding B2B B2B Marketing 52

Smartyads

JANUARY 20, 2023

Using video to promote products or services in a unique perspective with brand identity is a robust marketing strategy. Video is more effective content than any other form of digital communication. An evocative, memorable story tugging at heartstrings strengthens the bond between users and the brand. Video helps to.

Video Marketing 52

Video Marketing Marketing & Strategy Marketing Promotion 52

Acrolinx

JANUARY 20, 2023

Editor’s note: This blog article, written by Acrolinx CMO Christopher Willis, originally appeared in TechCrunch in December 2022. You can find the original article here. Content is the core … Continue reading "Design and implement a content governance system to increase ROI" The post Design and implement a content governance system to increase ROI appeared first on Acrolinx.

ROI 52

ROI Design CMO Content 52