SendX

NOVEMBER 24, 2022

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought.

Leads 221

Leads Lead Marketing Qualified Leads Tips 221

Search Engine Journal

NOVEMBER 24, 2022

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal.

Marketing Websites 143

Marketing Websites Analytics SEO Marketing 143

Ahrefs

NOVEMBER 24, 2022

So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just any links. Super high authority links that can drive traffic, leads, and sales.

Traffic 107

Traffic Media Link Building Leads 107

Search Engine Journal

NOVEMBER 24, 2022

Customers expect personalization, and if you're not taking advantage of it, you're missing out. The post Inspiring Content Personalization Examples For B2B appeared first on Search Engine Journal.

Examples 104

Examples Personalization B2B Content 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. We have all been there. Your company has spent tens of thousands on your booth, staff presence, and extramentals. How can you make sure you get the most of it? Email. From start to finish, Email can be the easiest to use, and also the best tool in your arsenal. How, you ask? Let’s go into the details…. Pre-show.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Envy

NOVEMBER 24, 2022

Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931 ? We were discussing the births of excellent campaigns during the holiday season like this in our office when it got us thinking, where exactly DID Black Friday/Cyber Monday come from?

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Confessions of a B2B Marketer

NOVEMBER 24, 2022

Check out one of their image posts here. Follow Mikhail on LinkedIn Check out Slice Listen to Ethics in Marketing Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam K

Linkedin 52

Linkedin Organization Ethics Marketing & Strategy 52

Izea

NOVEMBER 24, 2022

Mobile gaming is booming, driving developers, gamers and advertisers to keep their eyes peeled for the next big thing — and it may be coming from TikTok. Currently, users of the short-form video-sharing app with at least 1,000 followers can share live gameplay through mobile streaming. But the platform is looking to expand its offerings for the growing gaming industry. .

Mobile Advertising 52

Mobile Advertising Mobile Marketing Social Media Planning 52

Varicent

NOVEMBER 24, 2022

Increased inflation, war, and political changes are all increasing the probability of a recession in 2023. This, paired with layoffs and high turnover, are directly impacting sales teams.

Cost 52

Cost Effectiveness 52

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Social Media

Square 2 Marketing

NOVEMBER 24, 2022

Square 2 is coming up to its 20th year in business. That’s a lot of conversations and a lot of good work for a lot of solid companies. But one thing is clear – not all CEOs look at revenue through the same lens. Some are comfortable with its inconsistent flow and the ups and downs. Others are not worried about it at all because they have a tiger by the tail, and everything is green across the board.

Paid Search Agency 52

Paid Search Agency Marketing & Strategy Marketing Conversion 52

B2B Digital Marketer

NOVEMBER 24, 2022

The best way to use email to guide your leads through the customer journey. Email has changed. In today’s world, we’re dealing with a lot of conditions and situations that we’ve never experienced before – including email. The majority of organizations struggle with their email marketing and aren’t getting the conversions they want.

Lead Nurturing 52

Lead Nurturing Marketing & Strategy Leads Lead 52

Fount Media

NOVEMBER 24, 2022

Data append services are a great way to enhance your marketing campaigns. They allow you to automatically append data to any list you have and send it out to your customers. This can be used for many different reasons, but most commonly, it’s used to increase response rates on email. The post How to use Data Append Services to Enhance Your Marketing Campaigns appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Service 52

Service Campaigns Response Rate Paid Search Agency 52

Data Cleaning/CRM Appending

NOVEMBER 24, 2022

The post Case Study: YayPay appeared first on BizProspex.

Case Study 52

Case Study Case Studies Studies 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Fount Media

NOVEMBER 24, 2022

The marketing world is changing rapidly, not just because of the rise in technology. Several factors have contributed to this trend, including social media platforms like Facebook and Instagram, which allow businesses to reach new audiences. But these changes aren’t just limited to digital media; they’re happening offline too! Data. The post Investing In Data Append Services To Elevate Your Marketing Strategy Has Never Been Easier appeared first on Business Mailing Lists | Technology

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Service Paid Search Agency 52

Scoop.it

NOVEMBER 24, 2022

The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds. This is an alarming statistic, especially for those creating written long form content. Because if you’re looking to capture and keep your readers’ attention until the end of your blog posts, then it’s getting harder to do so.

AIDA 59

AIDA Copywriting Statistics Mobile Marketing 59

Madison Logic

NOVEMBER 24, 2022

This holiday season, there’s a lot to be thankful for: a warm home filled with delicious food, friends, and family that bring us joy, and a big game that delivers the correct type of entertainment necessary after eating too much tryptophan. Those in the U.S. know that Thanksgiving is more than just turkey; it’s about the entire experience that makes us grateful for all we have. .

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Campaigns 52

Convert

NOVEMBER 24, 2022

If you work in an agency, chances are you aren’t twiddling your thumbs all day. You’re busy running experiments, managing clients, and trying to keep your head on straight while running your projects like a well-oiled machine. With all the balls that you’re juggling, it’s easy to fall into the trap of “out of sight, out of mind.” There’s no wonder why 70% of projects fail and today organizations generally waste 12% of their resources due to ineffective p

Enterprise Management 52

Enterprise Management Budget Programs Work Management Marketing Management 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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