Thu.Nov 24, 2022

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6 Tips To Help You Create Upsell Emails To Get More Leads

SendX

In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought. Lead Generation

Help 195
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12 Reasons Your Website Can Have A High Bounce Rate via @sejournal, @amelioratethis

Search Engine Journal

Do you have a high bounce rate? Read on as we dig into its possible causes and what you can do to fix it. The post 12 Reasons Your Website Can Have A High Bounce Rate appeared first on Search Engine Journal. Marketing Analytics SEO

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What's All The B2B Marketing Fuss About Black Friday Anyway?

Marketing Envy

Did you know that the jolly fat man, with a white beard, twinkling eyes and a coat so red it’d hurt your eyes is actually the brainchild of a very smart Coca Cola campaign way back in 1931 ?

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Top 10 Essential Website Optimization Strategies via @sejournal, @ChuckPrice518

Search Engine Journal

How can one boost rankings in today's competitive SEO landscape? Focus on these 10 website optimization essentials and set yourself up for long-term success. The post Top 10 Essential Website Optimization Strategies appeared first on Search Engine Journal. SEO Technical SEO

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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10 Ways to Capture and Keep Your Reader’s Attention until The End of Your Blog Post

Scoop.it!

The human attention span is steadily declining. Sadly this isn’t conjecture, it’s an undeniable fact. From the year 2000 to the present day, our attention spans have declined from 12 seconds to a measly 8.25 seconds.

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Using Email to Get the Most of Your Events

Lead Liaison

Using Email to Get the Most of Your Events. We have all been there. Your company has spent tens of thousands on your booth, staff presence, and extramentals. How can you make sure you get the most of it? Email.

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A Comprehensive Guide To Marketing Attribution Models via @sejournal, @KayleLarkin

Search Engine Journal

This guide simplifies everything you need to know about marketing attribution models, including an overview of your options and how to use them. The post A Comprehensive Guide To Marketing Attribution Models appeared first on Search Engine Journal. Marketing Analytics PPC

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3 Cost-Effective Ways to Improve Sales Comp Plans | Varicent

Varicent

Increased inflation, war, and political changes are all increasing the probability of a recession in 2023. This, paired with layoffs and high turnover, are directly impacting sales teams. Incentive Compensation

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Why CEOs Focusing On Marketing, Sales And Growth Should Be Thankful

Square 2 Marketing

Square 2 is coming up to its 20th year in business. That’s a lot of conversations and a lot of good work for a lot of solid companies. But one thing is clear – not all CEOs look at revenue through the same lens. Some are comfortable with its inconsistent flow and the ups and downs.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Modern Email Strategies for Lead Nurturing

B2B Digital Marketer

The best way to use email to guide your leads through the customer journey. Email has changed. In today’s world, we’re dealing with a lot of conditions and situations that we’ve never experienced before – including email.

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How to use Data Append Services to Enhance Your Marketing Campaigns

Fount Media

Data append services are a great way to enhance your marketing campaigns. They allow you to automatically append data to any list you have and send it out to your customers. This can be used for many different reasons, but most commonly, it’s used to increase response rates on email.

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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021.

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Investing In Data Append Services To Elevate Your Marketing Strategy Has Never Been Easier

Fount Media

The marketing world is changing rapidly, not just because of the rise in technology. Several factors have contributed to this trend, including social media platforms like Facebook and Instagram, which allow businesses to reach new audiences.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

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Google Helpful Content Update: What it Means and What to Know

BenchmarkONE

Google dominates the search engine market with more than 90% of the market share as of June 2022. Every core update from Google sends shockwaves across the content marketing world. The latest Google Helpful Content update is tipped to cause seismic shifts in the way we create content. .

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Epic Project Management Tools for Busy Agency Optimizers

Convert

If you work in an agency, chances are you aren’t twiddling your thumbs all day. You’re busy running experiments, managing clients, and trying to keep your head on straight while running your projects like a well-oiled machine.

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Give Thanks to These Proven ABM Strategies You Can Use for Your 2023 Campaigns

Madison Logic

This holiday season, there’s a lot to be thankful for: a warm home filled with delicious food, friends, and family that bring us joy, and a big game that delivers the correct type of entertainment necessary after eating too much tryptophan. Those in the U.S.

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Case Study: YayPay

Data Cleaning/CRM Appending

The post Case Study: YayPay appeared first on BizProspex. CASE STUDIES

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.