Thu.Oct 08, 2020

What B2B Marketers Can Learn from TikTok (Without Making a Single Video)

Marketing Insider Group

Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app.

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A complete guide to website migration

RockContent

Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional.

Insiders

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Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. It became a CRM platform. With that, came expensive plans.

21 books every senior marketer should read or listen to

Tomorrow People

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Key B2B Marketing Trends in 2020

Ledgeview Partners

The state of B2B marketing is in constant evolution. Moving into the new year, numerous research agencies have named trends B2B marketers should keep top of mind and practice in 2020. Many of these exciting trends have carried over

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More Trending

Marketing Success & the Accident of Timing

The Point

An old boss once commented: “75% of marketing is just being in the right place at the right time.”. You can quibble with the percentage, but, overall, she had a point.

A Digital Marketer’s Guide to Avoiding Burnout Before, During, and After the Holidays

Julia Rose

The holidays are a great time for rest and relaxation. There’s no denying that, but when you are a digital marketer or social media manager

The Enduring Characteristics of Winning B2B Content Marketing Programs

Sword and the Script

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform?

Four Important Things to Know About Data Backup

Webbiquity

Contributed post. One of the most crucial rules of working digitally is to back up your data frequently. Everyone knows that. But times change, businesses change, technology changes, and if you haven’t thought about your backup system, it’s a good idea to do that.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish.

23 Tips to Make the Most of Your Content Marketing Budget

Content Marketing Institute

No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment.

21 Snapchat Stats That Matter to Social Media Marketers

Hootsuite

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform.

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51 martech stacks shared in the 2020 Stackie Awards, beautifully illustrated examples of modern marketing toolsets

chiefmartech

This is the 6th year that we have run The Stackies as an awards contest that invites marketers to send in a single slide illustrating their marketing stack — the collection of martech tools they use and the way they conceptualize them together as a whole.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

6 Proven Website Content Strategy Tips to Stand Out in a Competitive Landscape

DivvyHQ

Your website is your brand's hub. You have complete control over how it looks and it's content, so it's imperative that you get it right. This obviously starts with the right strategy that encompasses a wide variety of factors and best practices. Here are 6 proven tips to ensure your site stands out.

You Need Trust Creators, Not Content Creators

Content Standard

Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler. Price and trust. When you boil it down, these are the two levers brands have for winning over customers.

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ATAK Interactive Named HubSpot Platinum Agency

ATAK Interactive

Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner. Within a year, we reached the HubSpot Gold Agency tier. Today, ATAK Interactive is proud to announce that we have grown into a Certified HubSpot Platinum Agency.

How Content Marketing Has Changed

Oktopost

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

remote roundtable: building a marketing powerhouse

Fathom

watch the remote roundtable. At our October 8 Remote Roundtable, Allied Universal’s Barbara Moreno shared her story of building a high-performance marketing culture in her first few months at the security and facility services leader.

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Seismic University wins industry award for customer education excellence

Seismic

Nearly a year ago, we officially launched Seismic University (Seismic U.), a robust, user-driven learning program that aims to inform, educate and enable our Seismic platform customers.

10/8 remote roundtable recap: building a marketing powerhouse

Fathom

a remote roundtable with Allied Universal’s VP of Marketing, Barbara Moreno. joe adams 47-minute recording. in brief. On Thursday, October 8, Steve Kessen hosted marketing leaders for a Remote Roundtable: a discussion on what it takes to build a marketing powerhouse.

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How to Use Video on Websites the Right Way

Vidyard

The year is 2005. You click on your friend’s MySpace profile and—BAM!—there there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. For one, most of us have moved past auto-play.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Use the Design Generator and Make Ad Sets in Minutes

Bannersnack

Ever since we released the Design Generator, tons of you have been cutting design time in half, which says a lot about this feature’s capability. In this article, I will show you the magic behind the Generator and how to actually use it. What Is the Bannersnack Design Generator?

A guide to content ideation & development

Sprout Social

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it.

The Importance of Diversity, Equity, and Inclusion in Marketing

Litmus

We learned a lot during Litmus Live Week. From throwing out the rules of grammar to creating dynamic emails with AMPscript, topics ranged from strategy to design and beyond. But one of the topics that cropped up in both expected and unexpected places was the theme of diversity, equity, and inclusion.

Learn How to Achieve Revenue Responsibility with Marketing Goal Setting

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. As parents, we teach our kids to set some life goals. What do you want to become when you grow up? What profession do you want to take up for yourself?

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.