KoMarketing Associates

MAY 13, 2020

“Google it.” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

Launch Marketing

MAY 13, 2020

This post was originally published on MarketingProfs. For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande’s The Checklist Manifesto, which describes how, from operating rooms to aircraft cockpits, organizations use checklists for mitigating and managing complicated conditions.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Terms and Conditions Allocation 62

Marketing Insider Group

MAY 13, 2020

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching. And you’ve probably had personal experience of learning from a story.

Storytelling 363

Storytelling Activities Custom Publishing Lead Scoring 363

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Over the last few months, however, the bar has been raised. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Digital game nights and happy hours have kept us connected.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

MAY 13, 2020

A recent survey and found that 73% of CEOs think that marketers lack credibility and have quite a bit of work to do to earn their trust. Establishing credibility and trust in marketing is more important than ever before. Marketing Week found a similar finding that revealed that only about one-third of B2B CEOs consider marketing an important part of their business.

Trust Marketing 312

Trust Marketing Word of Mouth Advertising Agencies B2B Thought Leadership 312

Marketing Craftmanship

MAY 13, 2020

Long before the fear of contracting COVID-19 entered our collective consciousness, and thanks to modern society’s reliance on electronic devices, many people were already practicing a form of social distancing. Without leaving our own homes, we text or play video games with friends. Many of us no longer call family members as often. I believe that the COVID-19 pandemic has simply accelerated social distancing, and that it will normalize self-imposed isolation long after it’s over.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

The Daily Egg

MAY 13, 2020

Marketers seeking to dominate their respective niches should be focused on the best website layouts. Doing so improves your users’ experience and generates conversions. Luckily, you don’t have to design your own. There are a ton of great website layouts being used now. These are layouts that are easy to navigate, simple in scope, and […].

Conversion 145

Conversion Marketing Websites Best Practices User-Generated Content 145

Content Marketing Institute

MAY 13, 2020

Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading → The post What You Need to Know to Get a Wikipedia Page Published appeared first on Content Marketing Institute.

Wikipedia 145

Wikipedia Paid Search Agency Companies Content Marketing 145

The Daily Egg

MAY 13, 2020

Whether you need a side hustle to bring in some extra cash or you’re making the switch to running your own business, you need a website. Why? Up to 80 percent of consumers visit a business’s site before making a purchase, and this number is almost certain to grow. In fact, global ecommerce sales are […]. The post How to Create Your First Website for Free in 2020 appeared first on The Daily Egg.

Marketing Websites 145

Marketing Websites eCommerce Purchase Business 145

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Roketto

MAY 13, 2020

"I tried content marketing, but it didn't work." I can't tell you how many times I've heard that excuse. In fact, if I had a nickel for every time a business owner has told me that, I'd have enough to run a content marketing campaign that proves them wrong.

Template 121

Template Examples Marketing Content Marketing 121

The Daily Egg

MAY 13, 2020

When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics, you can drill down to the basics and get to know what works with your audience — and what doesn’t. While many site tracking tools exist, website click tracking tools […]. The post How to Use a Website Click Tracking Tool to Improve the User Experience appeared first on The Daily Egg.

Marketing Websites 144

Marketing Websites Tools Analytics 144

Biznology

MAY 13, 2020

The challenge: The great divide. Science deals with the knowledge of tangible and concrete forms of matter in the physical world, from the structure of atoms to computers and beyond. Matter can be analyzed and studied, research can be performed, we can measure, gather data, analytics, and metrics. The output helps businesses feel safer in making informed decisions and taking calculated risks.

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

The Daily Egg

MAY 13, 2020

Learning how to optimize your website for SEO and conversions is crucial for your site’s success. It’ll ensure your website is working exactly as hard as it should. If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. And a website optimized for conversions typically has better […].

Conversion 143

Conversion Optimization SEO Marketing Websites 143

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Social Media

Search Engine Journal

MAY 13, 2020

Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve optimal results. The post Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign via @JRiddall appeared first on Search Engine Journal.

Campaigns 128

Campaigns Content Search Marketing Optimization 128

33Across

MAY 13, 2020

Programmatic buying has become advertising’s essential workhorse. There’s minimal contact, you have the potential to reach vast audiences, and it can be extremely efficient; however, that’s not to say that figuring out how to navigate it is a breeze. The post 3 Ways to Deal ID Like A Boss appeared first on 33Across.

Efficiency 118

Efficiency Contacts Buy Features 118

Search Engine Journal

MAY 13, 2020

If your goal is to somehow carve out a living, consider monetizing your content. Here are 10 content monetization options to choose from. The post 10 Ways to Monetize Your Content via @mirandalmwrites appeared first on Search Engine Journal.

Content 127

Content Content Marketing Marketing 127

PureB2B

MAY 13, 2020

This week, I got news that Pure Incubation (the parent company of PureB2B) made it to the Boston Business Journal Fast 50 list for the 5 th year in a row. I also found out that we are now #85 on the list of one of the 50 largest private companies in Massachusetts. (link: [link] ). The Fast 50 list represents the 50 fastest growing private companies in Massachusetts.

Demand Generation 118

Demand Generation Lead Scoring Lead Ranking Validation 118

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Optinmonster

MAY 13, 2020

Are you looking for new ways to skyrocket your email list with content upgrades? While content upgrades are great at growing your email list exponentially, the downside is that they usually require a lot of work to put together. Emphasis on the word “usually.” We’re going to show you a trick for using your existing blog posts as a lead magnet in the form of a content upgrade.

Lock-In 117

Lock-In Top of Funnel Conversion Content 117

SmartBug Media

MAY 13, 2020

As we are all well aware, the world has been abruptly forced into an era of remote work—and not just remote work but remote life. The new norm is having your kids in the back of your Zoom calls, sharing an office with your significant other, and giving feedback on your daughter's homework while also providing feedback to one of your coworkers’ reports.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Ad Agencies Inbound Marketing 105

Smarte

MAY 13, 2020

4 Reasons Why Direct Dials Can Boost Your Sales Pipeline RELEVANCE OF DIRECT DIALS IN 2020: THESE NUMBERS DON’T LIE […]. The post 4 Reasons Why Direct Dials Can Boost Your Sales Pipeline appeared first on SMARTe Inc.

Relevance 105

Relevance Lead Generation Leads Lead 105

Televerde

MAY 13, 2020

How Marketers are Staying Top-of-Mind during a Crisis with Tony Kavanagh, CMO at Insightly. Watch as Tony Kavanagh, CMO, Insightly, and Dawn Coppens, Global Vice President of Account Management, Televerde, cover how marketers can continue to thrive during this time of uncertainty. Tony and Dawn will touch on issues like how to stay top-of-mind, pivot your messaging, and make purpose-driven business decisions.

CMO 103

CMO Youtube B2B Sales B2B Marketing 103

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Roketto

MAY 13, 2020

"I tried content marketing, but it didn't work." I can't tell you how many times I've heard that excuse. In fact, if I had a nickel for every time a business owner has told me that, I'd have enough to run a content marketing campaign that proves them wrong.

Template 83

Template Examples Marketing Content Marketing 83

Smartyads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.

Ads 98

Ads Generation Advertisements Advertising 98

DivvyHQ

MAY 13, 2020

As a teaser for his upcoming webinar (May 19th), Joe Pulizzi has no shortage of examples to prove that companies can get in over their heads with content marketing. Have you ever had the feeling that you're supporting too many content channels?

Advertising Channels 96

Advertising Channels Content Paid Search Agency Webinar Metrics 96

Hubspot

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you one of the marketers that can relate? To illustrate, do you always have a tab devoted to Facebook Advertising efforts?

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

MAY 13, 2020

One of my favorite aspects of our weekly CMO Coffee Talk series is the diversity of the discussion. And even though we weekly designate two peer-voted topics to help guide the discussion, we cover a TON of ground in 60 minutes and both versions (we do separate Eastern time zone and Pacific time zone meetings) are always a little different. That’s why we try to summarize highlights from both sessions in these recap posts.

Peer-to-peer 86

Peer-to-peer CMO Validation Intent 86

Hubspot

MAY 13, 2020

What do you use spreadsheets for? If you're anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar?

Google 101

Google Press Content Verticals 101

ConvertKit

MAY 13, 2020

Jump ahead. Out with the old, and in with the new (algorithm). How the Instagram algorithm works in 2020. Does the Instagram algorithm actually work? Seven tips to make the Instagram algorithm work for your business. The secret to “beating” the Instagram algorithm? Ever since Instagram nixed their reverse-chronological feed back in 2016, online creators have asked questions (and spread rumors) about how the Instagram algorithm works.

User-Generated Content 78

User-Generated Content Tips Differentiation Video Marketing 78