SendX
FEBRUARY 23, 2022
Email marketing is building strong relationships with the audience through effective emails. In the digital world, email marketing is a popular tool to promote your brand and engage with potential customers.
Brightedge
FEBRUARY 23, 2022
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict what would make that content findable by their customers. I had myself run websites and knew how hard it was to figure this out. Lem and I are both engineers and we worked hard to build the DataCube, the first reverse index of the internet.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brandpoint
FEBRUARY 23, 2022
Social media can be a tricky place to navigate. And knowing when to stick with your organic strategy versus choosing to put money behind your posts can be even more challenging. Elizabeth Camp , social media manager at the Walker Art Center, gave us some tips on tackling the world of social media and knowing how to approach a brand’s social media presence.
Search Engine Journal
FEBRUARY 23, 2022
Are security headers a part of your SEO audits? Here's why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
FEBRUARY 23, 2022
Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It Works & Who It’s For appeared first on Search Engine Journal.
Only B2B
FEBRUARY 23, 2022
It is invariably said that the purchase process is now reliant on the customer. The intended market may be targeted and marketed to if they have access to information and can perform research. How? To begin, smart phones, tablets, laptops, and desktop computers are used. For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet
Search Engine Journal
FEBRUARY 23, 2022
Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators. The post Monetize Facebook Reels With Overlay Ads appeared first on Search Engine Journal.
Unbounce
FEBRUARY 23, 2022
When you’re looking for a product to buy, what’s the first thing you do? You Google it. And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
FEBRUARY 23, 2022
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers' confidence will help you weather the inevitable storms of performance challenges. The post Why Client Trust Is Essential In Paid Media & How To Build It appeared first on Search Engine Journal.
Heinz Marketing
FEBRUARY 23, 2022
By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Listening is one of the most important skills we can have when developing relationships with others. After all, you always hear the key to a successful marriage is through communication. But in order to communicate well, you first have to be able to listen well. Learning how to be a good listener can not only transform your personal life, but your professional life as well.
Search Engine Journal
FEBRUARY 23, 2022
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it. The post Google Rolls Out Short Titles For Product Ads appeared first on Search Engine Journal.
Benchmark Email
FEBRUARY 23, 2022
There are lots of ways you can keep your users and audience engaged. One that has proved to be very successful and an opportunity not to be missed is email marketing. With the number of email users set to rise to 4.3 billion in 2023, there is the potential to reach millions of people almost… The post 8 Important Notification Queues to Add to Your Email Monitoring Strategy appeared first on Benchmark Email.
Advertisement
In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Search Engine Journal
FEBRUARY 23, 2022
Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites. The post Nine WordPress Plugins Expose Over 1.3 Million Sites To Exploits appeared first on Search Engine Journal.
Martech
FEBRUARY 23, 2022
Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address.
DivvyHQ
FEBRUARY 23, 2022
How do you measure revenue generated from content marketing? This challenge has been highly documented and debated over the years with many coming to the conclusion that it's a fools errand. But it is possible. You just need a few things, namely: an attribution model, access to data, and some solid tech for tracking and analysis. Here's more on how to better understand how your content is driving revenue.
Bannersnack
FEBRUARY 23, 2022
11 minutes read International Women’s Day (March 8th) is all about celebrating the accomplishments of women in all areas, including professional life. At Creatopy, we’ve made a tradition of doing this every year, and 2022 is no exception. So let’s kick off Women’s History Month by shining a light on the amazing women that work in the advertising industry.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Salesforce Marketing Cloud
FEBRUARY 23, 2022
Who are Salesforce MVPs? Meet our 2022 Salesforce MVPs! Connect with Salesforce MVPs Stay tuned for more announcements. Once a year, the Trailblazer Community comes together to nominate their Trailblazer heroes to be Salesforce MVPs. Because of your incredible nominations, we’re thrilled to officially announce the 2022 class of Salesforce MVPs and congratulate returning MVPs.
SmartBug Media
FEBRUARY 23, 2022
Email and SMS campaigns are crucial components of your retention marketing strategy. Both make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers, delighting and redirecting them towards product or useful piece of content. Plus, both are very personal channels, which means your brand engages with the audience in a fun and conversational way.
Salesforce Marketing Cloud
FEBRUARY 23, 2022
Service companies have been wracked by change over the past couple years. The pandemic has upended the workforce, constrained supplies, and pummeled the economy. The ability to manage sweeping change has never been more crucial and businesses are becoming more proactive on this front. This is where change management best practices come into play. But what exactly is change management?
Vidyard
FEBRUARY 23, 2022
KITCHENER, Ont. – Feb. 23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” Respondents also said that the company they work for could be more tech savvy if it were not for compliance department red tape.
Advertisement
3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis
Salesforce Marketing Cloud
FEBRUARY 23, 2022
Self-driving cars. Web-enabled machinery. Data-capturing drones. These are just a few innovations changing the ways people live and work — and buy insurance. Nimble insurance technology companies are winning new customers by providing near-instant quotes, fast claims processing, and personalized service. But what about legacy firms? How can they uplevel their back- and middle-office operations to surpass their more agile competitors?
Martech
FEBRUARY 23, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is leadership an organizational role, or is it a mindset? It’s both. Good leadership means giving people at all levels of the organization the opportunity to take charge and own certain tasks.
Search Engine Journal
FEBRUARY 23, 2022
Oncrawl is a tool that crawls websites similar to how a search engine bot would, then generates reports full of actionable SEO insights. The post BrightEdge Acquires Oncrawl To Help SEOs Do More Wth Data Science appeared first on Search Engine Journal.
eTrigue
FEBRUARY 23, 2022
Market conditions might show that your business needs your partners more. 1,000 new SaaS providers are in a mad rush for market share. Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. You cannot address this danger and opportunity without partner help – as sales alone cannot scale to cover your market/s.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Martech
FEBRUARY 23, 2022
Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device. Adtech providers who are integrating this Roku technology at launch include Google, Basis Technologies, HUMAN, Innovid and Magnite.
Optinmonster
FEBRUARY 23, 2022
Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. Even better is that some marketing plugins can even do some of the hard work for you through automation, optimizing your site, and targeting the right people.
Martech
FEBRUARY 23, 2022
Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). This news follows the announcement that Hearst Magazines would be using LiveRamp’s technology to authenticate its inventory. RampID is an anonymized identity graph based on deterministic matching of first-party data from different sources to the same individual.
Expert insights. Personalized for you.
225 
Let's personalize your content