KoMarketing Associates
JANUARY 19, 2022
As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Tealium recently published its “2022 State of the CDP” report, and statistics suggested that about 70% of marketers who have invested in a CDP saw positive ROI within six months.
Tony Zambito
JANUARY 19, 2022
An organization’s brand vision must show a better future for buyers. We are living in what can seem like a never-ending time of unpredictability and instability. Two years into a worldwide pandemic. It is a long time. With no predictable end in sight. I referred to this time recently as an Era of Uncertainty. An era where buyers are seeking a better future.
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KoMarketing Associates
JANUARY 19, 2022
Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list.
ANNUITAS
JANUARY 19, 2022
Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Additionally, a majority of respondents are very comfortable spending $50k or more entirely through self-service channels. It’s clear: Buyers want a self-service purchasing option. This shift is not temporary, and it was well under way before we embraced remote selling.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
JANUARY 19, 2022
Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
JANUARY 19, 2022
What's the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs Great SEO: Experts Share 6 Key Differences appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 19, 2022
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.
Martech
JANUARY 19, 2022
Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. This solution aims at providing agencies and brands the ability to create and distribute WebAR ad campaigns. This end-to-end solution introduces new embeddable AR ad types, as well as giving advertisers the capability to place WebAR content inside ad units directly alongside publisher content.
Search Engine Journal
JANUARY 19, 2022
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New & Free Marketing Courses appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Zoominfo
JANUARY 19, 2022
The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Companies continue to focus on being light on their feet — highly responsive and increasingly adaptable. While that won’t change in 2022, there are some additional things you can do to be successful.
DivvyHQ
JANUARY 19, 2022
Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them into loyal customers. Follow these guidelines, and you’ll have a better shot at alignment success.
Search Engine Journal
JANUARY 19, 2022
Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires. The post SEO Automation: How To Simplify Boring Tasks & Win Customers Over appeared first on Search Engine Journal.
Martech
JANUARY 19, 2022
Personalization platform Movable Ink and email creation platform Stensul have announced a strategic partnership and new integrations. Movable Ink personalized content will now be available to be included in emails being created, previewed and approved within Stensul without the need for coding. Movable Ink code will automatically be included in Stensul-produced HTML.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JANUARY 19, 2022
Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To Help Your B2B Google Ads Campaigns Shine appeared first on Search Engine Journal.
Sharpspring
JANUARY 19, 2022
Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. It was the only signal of quality. Google engineers were inspired by the system scientists were using to rank scientific papers: The more other scientists were referencing that paper, the more weight it had.
Industrial Marketer
JANUARY 19, 2022
An excellent logo design can be the wind beneath your brand’s wings. If done right, logos have the ability to become iconic symbols in the culture. Mix a memorable design with a strong product and you have yourself a legendary combination in the likes of Coca-Cola or Nike. A specific design can act more than. Read more » The post 10 Logo Design Mistakes You Must Avoid appeared first on Industrial Marketer.
Content4Demand
JANUARY 19, 2022
By now, everyone has been affected in some way by what’s been tagged The Great Resignation. While some industries have been hit harder than others, chances are you’ve had people leave your company, even if you haven’t made your own move. I would not characterize it as The Great Resignation but, rather, The Great Reshuffle. In the world of B2B marketing, we’re seeing people re-evaluate their goals, their career paths and their futures to look for better opportunities to get where they want to go.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vidyard
JANUARY 19, 2022
KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead. The new study, titled The Future of Work in Financial Services: Remote or In-Office?
Martech
JANUARY 19, 2022
The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.
Search Engine Journal
JANUARY 19, 2022
Google's guidance on recipe structured data is updated. Publishers recommended to update implementation The post Google Changes Recipe Structured Data Guidance appeared first on Search Engine Journal.
Optinmonster
JANUARY 19, 2022
Are you looking for the easiest way to create Drip forms in WordPress? Drip is an incredibly popular email and SMS marketing automation platform. It’s not hard to see why people like it. Drip is lightweight without the high costs of some other marketing platforms. Even though Drip offers a WordPress plugin, it does have a lot of limitations. For example, you can’t create a form from within WordPress.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SalesIntel
JANUARY 19, 2022
It’s time to freshen up your B2B marketing strategy. How do we know? Because few companies take the time to intentionally update their B2B marketing strategy. This decision ends up costing them in the long run. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Once you have calculated your current ROI, we’ll help you find a strategy to help you increase your ROI and meet your sales goals every quarter. .
Search Engine Journal
JANUARY 19, 2022
Learn how to utilize Google's free booking links for hotel advertisers with this helpful guide. The post How To Get Free Hotel Booking Links In Google appeared first on Search Engine Journal.
Martech
JANUARY 19, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what gaps can you fill quickly? In Ryan Phelan’s outlook on how to approach the new year, he cautions marketers not to over-promise.
Search Engine Journal
JANUARY 19, 2022
Regex is easy to learn and can be used across JavaScript, Python, and other programming languages. See what regular expressions can do for SEO. The post Regex For SEO: A Guide To Regular Expressions (With Use Cases) appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
ConvertKit
JANUARY 19, 2022
One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability. In addition, we also want to lean in and keep you updated on how we are developing our product for you with this cycle product report. This cycle product report will cover features we’re building and bugs we’re fixing so you know how we’re prioritizing the projects that will impact how you use ConvertKit.
Search Engine Journal
JANUARY 19, 2022
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. The post Instagram Subscriptions Let Creators Make Monthly Recurring Income appeared first on Search Engine Journal.
Bannersnack
JANUARY 19, 2022
8 minutes read When choosing a place to live and work from, personal preference and community are important factors in our decision. But so are opportunities, especially those in terms of salary and job openings. While we can’t really generalize the former, we attempted to gauge the latter when it comes to the advertising and marketing industry in the U.S.
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