Wed.Jan 19, 2022

Report: Marketers Continue to Reap the Benefits of Customer Data Platforms

KoMarketing Associates

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many.

Buyers Want You to Shape a Better Future

Tony Zambito

An organization’s brand vision must show a better future for buyers. We are living in what can seem like a never-ending time of unpredictability and instability. Two years into a worldwide pandemic. It is a long time. With no predictable end in sight.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles.

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Do LinkedIn Newsletters Actually Get Results for Brands?

Content Marketing Institute

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Is Your SEO Strategy Aligned with Your Content Marketing Strategy?

DivvyHQ

Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them into loyal customers. Follow these guidelines, and you’ll have a better shot at alignment success.

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How to Build Links in 2022 and Beyond

Sharpspring

Links have been the hottest SEO topic for years, and there’s a good reason for that. Google started with an innovative algorithm that used “links” as “votes,” the more backlinks a page had, the more people voted for it. It was the only signal of quality.

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How B2B Can Survive “The Great Resignation”

Content4Demand

By now, everyone has been affected in some way by what’s been tagged The Great Resignation. While some industries have been hit harder than others, chances are you’ve had people leave your company, even if you haven’t made your own move.

How to Calculate the ROI on Your B2B Data Investment

SalesIntel

It’s time to freshen up your B2B marketing strategy. How do we know? Because few companies take the time to intentionally update their B2B marketing strategy. This decision ends up costing them in the long run.

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10 Logo Design Mistakes You Must Avoid

Industrial Marketer

An excellent logo design can be the wind beneath your brand’s wings. If done right, logos have the ability to become iconic symbols in the culture. Mix a memorable design with a strong product and you have yourself a legendary combination in the likes of Coca-Cola or Nike.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Good SEO vs Great SEO: Experts Share 6 Key Differences via @sejournal, @AbbyVillarica

Search Engine Journal

What's the difference between a good SEO strategy and true greatness? See how industry experts define great SEO and how you can aspire to it. The post Good SEO vs Great SEO: Experts Share 6 Key Differences appeared first on Search Engine Journal. Careers & Education SEO

A 7-step checklist for the perfect product launch (using the power of social media)

Sprout Social

Just like a rocket launch, a product launch takes a lot of planning and preparation. But it doesn’t have to feel as complicated as rocket science. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. It’s about planning.

12 Important Image SEO Tips You Need To Know via @sejournal, @annaleacrowe

Search Engine Journal

Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.

What’s New in ConvertKit: Cycle 6 & 7

ConvertKit

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private like our finances and our deliverability.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

LinkedIn Adds 3 New & Free Marketing Courses via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. The post LinkedIn Adds 3 New & Free Marketing Courses appeared first on Search Engine Journal. LinkedIn News

Connecting Content to Fulfill the User Journey

MarketMuse

A content-based marketing strategy requires an intimate understanding of buyer personas and properly mapping content to the customer journey. Webinars

Erika Jolly Brookes on 2022 Community Predictions & Top Skills for Marketers

Higher Logic

The post Erika Jolly Brookes on 2022 Community Predictions & Top Skills for Marketers appeared first on Higher Logic.

5 Lead Gen Challenges Enterprise-Scale B2B Marketers Face (And How to Address Them

SWZD

For Enterprise-scale B2B marketers, lead generation is critical - but for optimal outcomes, addressing these typical challenges is the first step. Blogs Lead Generation

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

SEO Automation: How To Simplify Boring Tasks & Win Customers Over via @sejournal, @Brian_W_Gareth

Search Engine Journal

Remove one large, time-consuming step from your day — daily crawl & data analysis. Automatically get notifications & new tasks to extinguish SEO fires. The post SEO Automation: How To Simplify Boring Tasks & Win Customers Over appeared first on Search Engine Journal. AdNouncement SEO

Vidyard Study Finds 96% of Financial Services Professionals Would Take a Pay Cut to Permanently Work from Home

Vidyard

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

9 Tips To Help Your B2B Google Ads Campaigns Shine via @sejournal, @macuraa

Search Engine Journal

Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine. The post 9 Tips To Help Your B2B Google Ads Campaigns Shine appeared first on Search Engine Journal. Paid Search

Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

If your site or specific page URL acquired 100 hyperlinks today and 10,000 tomorrow (without any virality involved), would that look natural to you? Google doesn’t think so either. If you build links too quickly in an unnatural way, it is likely to sound the search spider alarm bells.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Ranked: The Best US Metros for Advertisers & Marketers

Bannersnack

8 minutes read When choosing a place to live and work from, personal preference and community are important factors in our decision. But so are opportunities, especially those in terms of salary and job openings. While we can’t really generalize the former, we attempted to gauge the latter when it comes to the advertising and marketing industry in the U.S. Creatopy set out to determine which U.S. metro areas are the most attractive for those working in the industry.

Four Imperatives for Successful SEO Execution in 2022

Brightedge

On Tuesday, January 25 at 11:00 am PST / 2:00 pm EST , BrightEdge is hosting an instructional webinar, SEO Pro Tips for Success in 2022 , with useful pointers on SEO execution and measurement. As part of that discussion, we’ll be exploring four imperatives: Tell the Right Story. Reduce Manual Work.

Google Changes Recipe Structured Data Guidance via @sejournal, @martinibuster

Search Engine Journal

Google's guidance on recipe structured data is updated. Publishers recommended to update implementation The post Google Changes Recipe Structured Data Guidance appeared first on Search Engine Journal. News SEO

The Definitive Guide To PR Reporting in 2022

BuzzSumo

Digital PR Uncategorized

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How to Create Drip Forms in WordPress (Step by Step)

Optinmonster

Are you looking for the easiest way to create Drip forms in WordPress? Drip is an incredibly popular email and SMS marketing automation platform. It’s not hard to see why people like it. Drip is lightweight without the high costs of some other marketing platforms.

Episode 18 – What’s Wrong With Revenue? How To Improve Your Conversion Rate From.5% To 5%

Square 2 Marketing

This show aired LIVE on January 12, 2022. To watch the show on demand, click here. In this episode of What’s Wrong With Revenue? with special guest Bob McCarthy, content director at Square 2, we talk about conversion improvements, optimization and the age-old argument over gated vs. ungated content.

How To Get Free Hotel Booking Links In Google via @sejournal, @brookeosmundson

Search Engine Journal

Learn how to utilize Google's free booking links for hotel advertisers with this helpful guide. The post How To Get Free Hotel Booking Links In Google appeared first on Search Engine Journal. Local Search News