Wed.May 22, 2019

Will the Real ROI In Content Please Stand Up

Content Marketing Institute

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question.

ROI 101

Modern Marketing Influencer Blog Series: How to Put More Transparency in Your Marketing to.

Modern Marketing

Every business is in the business of trust: building it among customers, scaling it to capture markets, and maintaining it to fuel growth. That’s a tremendous challenge in a digital world full of bad news and fake news. How do brands break through the noise? Transparency is the answer.

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Five Points for Defining or Refining Your B2B Brand Strategy

Launch Marketing

Whether your company needs to re-establish or re-invent its brand after experiencing a merger or acquisition , is entering a new market where it isn’t well known, or hasn’t evolved its brand along with changes in the market it currently serves, brand strategy plays a pivotal role in how you’re going to reach your target audience moving forward.

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5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

More Trending

Mobile vs Desktop Traffic: What's the Difference?


Much of today's market is expanding rapidly onto mobile platforms. It's no surprise that close attention to mobile traffic is now more important than ever for a successful enterprise. In order to maximize profits and exposure, you must keep an eye on both your desktop and mobile metrics.

5 Really Easy Ways to Get Started With Marketing Automation


Automation technology has been around long enough that most marketers understand its value for driving business goals. On average , 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology.

The Benefits of Hiring a Marketing Automation Consultant


Chances are you use marketing automation, or are planning on using marketing automation in the near future.

Google News Digest: Google I/O Updates, Google Marketing Live 2019 and More


This digest covers all the big announcements Google made during two of its biggest annual events: Google I/O and Google Marketing Live 2019.

Google 101

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Referral Marketing Is King


According to the New York Times, on average, two-thirds of consumers make purchases because someone they know recommended a particular product or service.

Eight Questions With: Tiffani Bova


The post Eight Questions With: Tiffani Bova appeared first on B2B Marketing News. Eight Questions With

What marketing automation tools work best for higher education?


Universities, like businesses, need to attract customers — or in this case, students. Then, once the students are inside, they must be communicated with (through various channels).

Why is Facebook Advertising Getting so Expensive?


This week, we explain why Facebook advertising costs are going up and why that has a lot of retailers feeling pretty down. . It’s not a secret that Facebook and Instagram have become a necessity for any retailer looking to grow its business, right alongside Search and clever subway ads. But more and more we see reports of a growing discontent amongst retailers in regards to the steady rising cost of advertising across the Facebook platform.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Our New Collection of Social Media Editing Styles is Your One Stop Vid…


Being the busy movers and shakers that you are, you don’t have time to fumble back and forth between different social platforms. When it comes to growing your business, you need a streamlined process to managing your marketing content. At Magisto, your wish is our command.

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

HG Data

We’re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.

The Critical Building Blocks of an Enterprise Sales Engine


Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. This article has some key takeaways on the pre-requisites for success from a sales org profile standpoint. I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment. Having the Right People in Place.

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Most Viewed Video Ads: May / Week 2


Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Creating original research is a win-win for marketers and consumers. The results equip marketers to better understand and serve their audience.

Crucial Online Reputation Management Insights in 2019


Have you ever searched yourself on Google? If yes, what do you see? Are you displayed fairly? Nowadays, everyone is concerned about online reputation. The question now arises what do you have one.

How To Execute A World-Class Expansion Strategy with ABM


“Would you like to supersize that?”. Those six words changed the way business grew revenue forever. What most don’t know is that McDonald’s wasn’t the first to implement this tactic.

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SiriusDecisions Summit Veteran Shares 3 Pro Tips for Events


This year marks my 14th SiriusDecisions Summit I’ve attended throughout my career. It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Life at Litmus: How Remote Work Makes It Easier to Balance Family and Career


“Why do you want to work remote?” That was the question I heard over and over when interviewing at Litmus. And truthfully, the last thing I wanted to say was to have more time with my family.

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4 ways to adopt human-centered marketing and get better results now

B2B Lead Blog

Have you thought about how you can humanize your marketing? This post is going to focus on why you may want to reconsider your current marketing approach and 4 ways you can to practice human-centered marketing. Why we need to be more human-centered?

Determining the Most Important KPI for a Content Marketing Program


Your business needs to make an impact in your market and connect with the prospects who might otherwise head elsewhere for what they need. To achieve this, your business puts itself out there, executing content marketing programs that get you noticed.

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State of play of self-regulation in online advertising in 2018

Digital Marketing World Forum

EDAA published its 2018 Activity Report , which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial issues as we move forward.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.