Wed.May 22, 2019

Will the Real ROI In Content Please Stand Up

Content Marketing Institute

Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question.

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Modern Marketing Influencer Blog Series: How to Put More Transparency in Your Marketing to.

Modern Marketing

Every business is in the business of trust: building it among customers, scaling it to capture markets, and maintaining it to fuel growth. That’s a tremendous challenge in a digital world full of bad news and fake news. How do brands break through the noise? Transparency is the answer.

Five Points for Defining or Refining Your B2B Brand Strategy

Launch Marketing

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Manufacturing Content Marketing Can Be Confusing and Difficult

Industrial Marketing Today

I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.

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More Trending

Mobile vs Desktop Traffic: What's the Difference?

Spiralytics

Much of today's market is expanding rapidly onto mobile platforms. It's no surprise that close attention to mobile traffic is now more important than ever for a successful enterprise. In order to maximize profits and exposure, you must keep an eye on both your desktop and mobile metrics.

5 Really Easy Ways to Get Started With Marketing Automation

Sharpspring

Automation technology has been around long enough that most marketers understand its value for driving business goals. On average , 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology.

Why Referral Marketing Is King

Ontraport

According to the New York Times, on average, two-thirds of consumers make purchases because someone they know recommended a particular product or service.

Demand Generation’s Secret Sauce? Strategic Content.

Modern B2B Marketing

When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there requires patience. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. And content is key to this shift.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

6 Tips for Creating Original Research for Marketing That’ll Boost Your Brand

Content Standard

Creating original research is a win-win for marketers and consumers. The results equip marketers to better understand and serve their audience.

What marketing automation tools work best for higher education?

Net-Results

Universities, like businesses, need to attract customers — or in this case, students. Then, once the students are inside, they must be communicated with (through various channels).

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

HG Data

We’re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.

Our New Collection of Social Media Editing Styles is Your One Stop Vid…

Magisto

Being the busy movers and shakers that you are, you don’t have time to fumble back and forth between different social platforms. When it comes to growing your business, you need a streamlined process to managing your marketing content. At Magisto, your wish is our command.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

The Benefits of Hiring a Marketing Automation Consultant

Hatchbuck

Chances are you use marketing automation, or are planning on using marketing automation in the near future.

Eight Questions With: Tiffani Bova

Arketi

The post Eight Questions With: Tiffani Bova appeared first on B2B Marketing News. Eight Questions With

Crucial Online Reputation Management Insights in 2019

readwrite

Have you ever searched yourself on Google? If yes, what do you see? Are you displayed fairly? Nowadays, everyone is concerned about online reputation. The question now arises what do you have one.

B2B Lead Generation: 26 Strategies For 2019

Albacross

Strategy 1. Fine-Tune Your Landing Page. After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. Here are a few tips that will help you do just that. First, use a single Call To Action (CTA), and display it above the fold.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Why is Facebook Advertising Getting so Expensive?

Liveintent

This week, we explain why Facebook advertising costs are going up and why that has a lot of retailers feeling pretty down. . It’s not a secret that Facebook and Instagram have become a necessity for any retailer looking to grow its business, right alongside Search and clever subway ads. But more and more we see reports of a growing discontent amongst retailers in regards to the steady rising cost of advertising across the Facebook platform.

How To Execute A World-Class Expansion Strategy with ABM

Engagio

“Would you like to supersize that?”. Those six words changed the way business grew revenue forever. What most don’t know is that McDonald’s wasn’t the first to implement this tactic.

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SiriusDecisions Summit Veteran Shares 3 Pro Tips for Events

Televerde

This year marks my 14th SiriusDecisions Summit I’ve attended throughout my career. It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices.

Creating Your Video Strategy: Putting the power of video in marketing to work

Brightedge

Over the past few years, videos have quickly risen in popularity across the digital ecosystem. By the end of 2019, video is expected to account for 80% of consumer internet traffic.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Life at Litmus: How Remote Work Makes It Easier to Balance Family and Career

Litmus

“Why do you want to work remote?” That was the question I heard over and over when interviewing at Litmus. And truthfully, the last thing I wanted to say was to have more time with my family.

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Most Viewed Video Ads: May / Week 2

AcuityAds

Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa.

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Top 11 Video Marketing Trends That Will Dominate in 2019 and Beyond

Convert

By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016.

The Critical Building Blocks of an Enterprise Sales Engine

InsightSquared

Many of you will at some point be faced with a board or executive team who want to get a slice of the juicy enterprise market after experiencing success in the mid-market. This article has some key takeaways on the pre-requisites for success from a sales org profile standpoint. I have assumed that your product is enterprise-ready and that you have determined relevance in this new segment. Having the Right People in Place.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.