Content Marketing Institute
MAY 22, 2019
Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI question. Continue reading → The post Will the Real ROI In Content Please Stand Up appeared first on Content Marketing Institute.
Launch Marketing
MAY 22, 2019
Whether your company needs to re-establish or re-invent its brand after experiencing a merger or acquisition , is entering a new market where it isn’t well known, or hasn’t evolved its brand along with changes in the market it currently serves, brand strategy plays a pivotal role in how you’re going to reach your target audience moving forward. If you’re new to creating a brand strategy, you might wonder what it is and why it matters so much.
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Marketing Insider Group
MAY 22, 2019
Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.
Biznology
MAY 22, 2019
Biznology is pleased to be the official media partner of GaggleAMP’s employee advocacy conference, AMPlify, which will take place in Boston on June 11-12. Following is a sponsored article from the good folks at GaggleAMP on the advantages of employee advocacy. Read on and at the end you’ll get a code to to receive a 50% discount to attend the conference.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Spiralytics
MAY 22, 2019
Much of today's market is expanding rapidly onto mobile platforms. It's no surprise that close attention to mobile traffic is now more important than ever for a successful enterprise. In order to maximize profits and exposure, you must keep an eye on both your desktop and mobile metrics. Optimizing your user experience is crucial, and this process can be very complex since design can be quite different between the two.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Industrial Marketing Today
MAY 22, 2019
I regularly receive email inquiries from industrial companies needing help with their manufacturing content marketing. These people are on the right track for wanting to use manufacturing content marketing for generating better quality leads that turn into sales opportunities. 64% of manufacturing content marketers say their organization’s content marketing is much/somewhat more successful compared with … Manufacturing Content Marketing Can Be Confusing and Difficult Read More » The p
Content Standard
MAY 22, 2019
Creating original research is a win-win for marketers and consumers. The results equip marketers to better understand and serve their audience. This, in turn, helps consumers, who receive the benefits of products, services, and content that addresses their unique problems, questions, interests, and needs. Rebecca Lieb, co-founder of Kaleido Insights, advocates for original research in a study by Buzzsumo and Mantis Research: “Organizations that take on original research can accomplish a gr
SEMrush
MAY 22, 2019
This digest covers all the big announcements Google made during two of its biggest annual events: Google I/O and Google Marketing Live 2019. We have tried to review every notable update from these events, including the new AR feature in Google Search and Images, new capabilities in Lens (Google‘s image recognition technology), new tools for App promotion, new ad units, and much more.
readwrite
MAY 22, 2019
Have you ever searched yourself on Google? If yes, what do you see? Are you displayed fairly? Nowadays, everyone is concerned about online reputation. The question now arises what do you have one. Well if yes, then do you abide by the saying” First Impression Is The Last Impression” for your online business? If not, […]. The post Crucial Online Reputation Management Insights in 2019 appeared first on ReadWrite.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sharpspring
MAY 22, 2019
Automation technology has been around long enough that most marketers understand its value for driving business goals. On average , 49% of companies already utilize marketing automation, while more than half of B2B companies are adopting the technology. Businesses realize the power of marketing automation, but getting started can be daunting. It’s hard to know where to begin when there’s so many features and strategies to choose from.
Ontraport
MAY 22, 2019
According to the New York Times, on average, two-thirds of consumers make purchases because someone they know recommended a particular product or service. A recent study from Nielsen also reported that people are four times more likely to buy when referred by a friend and that word of mouth is the primary factor behind 20-50% […]. The post Why Referral Marketing Is King appeared first on The Ontraport Blog.
BenchmarkONE
MAY 22, 2019
Chances are you use marketing automation, or are planning on using marketing automation in the near future. Emailmonday’s Ultimate Marketing Automation Stats found that, on average, 51% of companies are currently using marketing automation, with more than half of B2B companies (58%) planning to adopt the technology. While the advantages of marketing automation are clear (more personalized outreach, seamless follow-up, shorter sales cycles and more), there can be hurdles to getting marketing auto
Net-Results
MAY 22, 2019
Universities, like businesses, need to attract customers — or in this case, students. Then, once the students are inside, they must be communicated with (through various channels). Oftentimes these communications must be geared towards student classes, attributes, grades, etc, all data that can be captured in fields and stored in a marketing automation platform.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Magisto
MAY 22, 2019
Being the busy movers and shakers that you are, you don’t have time to fumble back and forth between different social platforms. When it comes to growing your business, you need a streamlined process to managing your marketing content. At Magisto, your wish is our command. We’ve made it easier to boost engagement and reach your audiences with convenient editing styles that are optimized for each channel specifically.
illumin
MAY 22, 2019
Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa. However, in a comedic twist, it turns out that it is actually “a Hulu ad to tell you that you should get Hulu with no ads.” This is Hulu’s 10th spot on the chart in 2019, and their first time in the top spot since October 2018.
Engagio
MAY 22, 2019
“Would you like to supersize that?”. Those six words changed the way business grew revenue forever. What most don’t know is that McDonald’s wasn’t the first to implement this tactic. A man named David Wallerstein was trying to crack the code of getting more money out of his movie theater patrons. He tried all kinds of things to entice people to buy two bags of popcorn instead of one.
Televerde
MAY 22, 2019
This year marks my 14th SiriusDecisions Summit I’ve attended throughout my career. It’s become like one big B2B family reunion where I get to reconnect with old friends, open the door to new partnerships and share best practices. Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
DemandBase
MAY 22, 2019
If you’re thinking “what is this Demandbase ABM Ecosystem and why should I care?” you’ve come to the right place. Put simply, the Demandbase ABM Ecosystem is a collection of software solutions that integrate with and complement the Demandbase Platform. Why should you care? Because by enabling seamless integrations between solutions in the ABM marketer’s stack, the Ecosystem helps ABM users get to value quickly.
Salesforce Marketing Cloud
MAY 22, 2019
Registration is open for The Personalization & CDP Summit, now in its sixth year! This year, over 300 marketing, e-commerce, customer experience and product management professionals will gather at the Boston Convention & Exhibition Center September 18-20, 2019 to explore the current and future state of personalization and customer engagement.
Brightedge
MAY 22, 2019
Over the past few years, videos have quickly risen in popularity across the digital ecosystem. By the end of 2019, video is expected to account for 80% of consumer internet traffic. Videos not only appear on video hosting platforms like YouTube–which is so large that is the second largest search engine in the world–but also […]. The post Creating Your Video Strategy: Putting the power of video in marketing to work appeared first on BrightEdge SEO Blog.
The Mx Group
MAY 22, 2019
The post Top 10 Questions About B2B Buyer Personas appeared first on The Mx Group.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
DivvyHQ
MAY 22, 2019
Your business needs to make an impact in your market and connect with the prospects who might otherwise head elsewhere for what they need. To achieve this, your business puts itself out there, executing content marketing programs that get you noticed. You already know the importance of content, so the question is not “ should we be producing content?
Digital Marketing World Forum
MAY 22, 2019
EDAA published its 2018 Activity Report , which details EDAA’s work undertaken in 2018 to pave the way to addressing crucial issues as we move forward. As the OBA programme continues to grow in strength and reputation each year, EDAA continues to provide invaluable services to all its participating companies and offer credible evidence of what effective self-regulation can achieve, when done right and with widespread industry adoption.
Convert
MAY 22, 2019
By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 – the year that we now call the year of video marketing.
Valasys
MAY 22, 2019
B2B companies thrive on the idea of tapping into several niches so as to discover their potential customers, evaluating their potential as leads for their product or services & finally guiding them through their sales funnel to convert to sales. During their journey to make a purchase, B2B customers pass through different stages namely awareness, engagement & conversion.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
SWZD
MAY 22, 2019
On 21 January, France fined Google €50 million for violations of GDPR, the European data protection regulation that went into effect in 2018. Google is appealing the ruling, and it’s not clear how things will turn out in the end. But since the initial dust has settled on the ruling, digital companies subject to GDPR compliance (that is, basically all of them) need to take stock of how this could affect them.
Digital Marketing World Forum
MAY 22, 2019
Building and spreading a digital culture within a large company relies on people. Digital culture is not really about technology but a state of mind. It is ability of a company, its leadership and its people to be flexible, collaborative, reactive, open to change and connected. Our relationship to knowledge has changed with the democratisation of learning and younger generations especially are eager to learn new digital skills.
E-Spirit
MAY 22, 2019
In the last couple of years, headless CMS platforms have been steadily rising in popularity. Retailers, marketers, editors and e-commerce managers love the flexibility that comes with having better control over their content management, and development teams thrive due to their newfound agility with a headless CMS. If you’re thinking about going headless, here’s what you need to know.
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