Marketing Insider Group

MARCH 5, 2018

Are you trying to find Content Marketing Agency to help you grow your business? Of course you are (or you should be) ?? Why? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. It’s 3 times more effective than outbound strategies. It can boost your […]. The post How to Find the Content Marketing Agency To Seriously Grow Your Business appeared first on Marketing Insider Group.

Marketing Agencies 2 280

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 280

DiscoverOrg

MARCH 5, 2018

The term “Sales Intelligence” is frequently thrown around in sales and marketing, but there’s a lot of confusion about what it actually refers to. What is sales intelligence? How is it different from a lead list? To explore the subject, we sat down with DiscoverOrg cofounder and CEO Henry Schuck, to find out exactly what sales intelligence means – and what it means for sales and marketing professionals.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). This disconnect between departments often happens when alignment between the two teams is less than stellar. Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Biznology

MARCH 5, 2018

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. There were 4,500 companies pre-registered to attend.

Promotion 202

Promotion Trends Product Merchandising 202

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

MARCH 5, 2018

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. Recently, Econsultancy and Adobe teamed up to conduct the “Digital Intelligence Briefing: 2018 Digital Trends” report to gauge how AI is being used by marketers globally. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months.

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

Strategic-IC

MARCH 5, 2018

As today’s B2B consumers increasingly ignore traditional interruptive marketing, marketers must adapt their strategies to succeed. For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Content Standard

MARCH 5, 2018

There is an old adage that many of us learn while taking music lessons growing up that “practice makes perfect.” It’s a simple idea, and an elegant one that seems to apply just as much to content optimization as it does to music lessons as it does to just about anything else. I remember a particularly bad trumpet lesson I had back in middle school however, where at the end I sheepishly offered a “I’ll practice more this week,” in response to my cracking tones

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

Content Marketing Institute

MARCH 5, 2018

Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense.

Broadcasting 108

Broadcasting Youtube Advertising Agencies Click Rate 108

Kapost

MARCH 5, 2018

You know you need a content strategy to tell your business’s story, but where do you start? This question can leave marketers running in circles. Storytelling is fun. Storytelling is. The post Content Strategy for Beginners appeared first on Kapost Content Marketing Blog.

Marketing & Strategy 79

Marketing & Strategy Storytelling Content Marketing Strategy 79

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

MARCH 5, 2018

50% of small businesses fail by the fifth year. 23% of the time, it’s simply because they didn’t elect the right team. And, historically, co-founder disputes are a leading cause in the burning down of startups in early stages. It’s devastating to think that a failed company could have had a chan.

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Startups Business Small Business Marketing Leads 78

Hubspot

MARCH 5, 2018

2017 was a year of experimentation. We were committed to shifting our entire social media strategy to grow our viewership and audience, while continuing to engage with our audience where, when, and how they wanted. To successfully do this, we spent the year experimenting with how to best deliver content on all platforms, particularly on Facebook. We succeeded in some risks and failed in others.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

Paul Gillin

MARCH 5, 2018

If you’re west of Boston (or even if you aren’t), come hear Seven Hills Symphony play at the UMass Medical Center in Worcester Friday evening. As you can see by the program, there’s a little bit of something for everyone, and the young violin soloist is out of this world. Admission is free (a donation is appreciated) and there’s a great bake sale.

Personalization 56

Personalization 56

Hinge Marketing

MARCH 5, 2018

?. Lee Frederiksen discusses the four key components for effective messaging architecture. Transcription. Hi. Today, I wanna talk to you about why you should care about messaging architecture. Well, let’s start with: What is messaging architecture? Well, messaging architecture refers to a practical document that you put together that identifies your various audiences and what each of those audiences should know, how you should talk to them, what sort of arguments you should use, and how to

Video Marketing 51

Video Marketing Differentiation Training Case Study 51

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

chiefmartech

MARCH 5, 2018

“It’s in the way that you use it.” I’m pretty sure that would be Eric Clapton’s advice on marketing technology. While Slowhand sadly won’t be coming to the MarTech stage next month, we do have a pretty amazing line up of marketing experts, executives, and seasoned practitioners who will show you how they use it. At the upcoming MarTech in San Jose, April 23-25, you’ll learn from real-world experiences: How does a major brand like T-Mobile synchronize dig

Marketing Management 50

Marketing Management Peer-to-peer Budget Programs Vendors 50

Hubspot

MARCH 5, 2018

This video was created by StudoBinder , and originally appeared in this article.

Video Marketing 70

Video Marketing Trends 70

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

Heinz Marketing

MARCH 5, 2018

By Matt Heinz, President of Heinz Marketing. I hope by now you’ve tuned in live to Sales Pipeline Radio (Thursdays 11:30 am PST) or have subscribed on iTunes. I think you’ll get a lot out of the show. It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. A few of the 100+ guests we’ve had: Craig Rosenberg, Mike Weinberg , Jim Keenan ; Joanne Black ; Aaron Ross ; Josiane Feigon, Meagen Eisenberg , and Trish B

Peer-to-peer 47

Peer-to-peer Webinar Metrics CMO B2B Sales 47

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

Hubspot

MARCH 5, 2018

Have you ever seen an article, thread, Tweet, or GIF on Twitter and thought, “I really want to save this for later?”. Until now, the only way to save a Tweet was to like it, copy the link somewhere, or screenshot it. Now, there’s an easier way. Twitter just announced a new Bookmarks feature that allows you to save Tweets on Twitter and return to them later.

Twitter 72

Twitter Profiling Tagging Hubspot 72

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

4 Ways to Clean Your CRM Data. Your business is only as good as its data. Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. And that database should be continuously updated and edited to ensure the integrity of your data. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service.

CRM 40

CRM De-duplication Marketing Management Training 40