Wed.Dec 01, 2021

60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

KoMarketing Associates

Despite having a wide array of data at their fingertips, new research indicates that marketers are still not widely successful at leveraging this insight to achieve their top objectives.

12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital.

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Consultants Collective Profile: Gary Geipel

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Six Questions to Ask When Conducting a Competitor Social Media Analysis

Launch Marketing

Social media has established itself as a crucial component in B2B marketing strategies. As more platforms are created and more individuals and businesses create profiles, the amount of noise increases substantially.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Jason Miller on Slaying Mediocrity

Oktopost

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller.

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4 Business Storytelling Examples That Break the Problem-Solution Mold

Content Marketing Institute

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.

Copywriting vs. Content Writing: What You Need to Know

Anyword

Not all business writing is the same. Some types of texts are best created by people within the company, for the sake of accuracy and details.

Planning for 2022—budgets & campaigns

Choozle

The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available.

How Anyword Helps Startup Founders Find Their Language/Market Fit

Anyword

Product market fit, a term popularized by venture capitalist Marc Andreessen of Andreessen Horowitz in the mid-2000’s, is the degree to which a product satisfies a strong market demand. Typically, a startup’s first step is to prove that they have a strong product market fit.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

8 Marketing Challenges for Small Businesses

Sharpspring

It’s no secret that small businesses face a plethora of challenges. If you started your own business, you were probably faced with lots of “I could never do that” statements from friends and family. And they might be right! According to the U.S. Bureau of Labor Statistics, about 20% of U.S.

57 SEO Insights From Google’s John Mueller via @sejournal, @MattGSouthern

Search Engine Journal

As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here's a roundup of top tips you may have missed. The post 57 SEO Insights From Google’s John Mueller appeared first on Search Engine Journal.

8 Beginner Tips for Social Selling in 2022

Visitor Queue

Often social selling can get misconstrued as social media advertising. However, social selling is much more than advertising. Social selling is a long-term marketing and sales strategy. It aims to improve your relationship and reputation with both current and prospective customers.

The 7 Habits of Successful Content Writers via @sejournal, @Similarweb

Search Engine Journal

Learn how to produce high-value content every time you sit down to create by applying these seven daily writing habits. The post The 7 Habits of Successful Content Writers appeared first on Search Engine Journal. Careers & Education Content Marketing

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Feeling overwhelmed? 7 ways to add structure without losing creativity

ConvertKit

When you first launch your creative business, it can feel like you’ve finally escaped the 9-5 grind. The irony is that you often end up working more hours than you would in a full-time job—and the stakes are much, much higher when you work for yourself.

Meta Makes It Easier To Run Cryptocurrency Ads via @sejournal, @MattGSouthern

Search Engine Journal

It's now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. The post Meta Makes It Easier To Run Cryptocurrency Ads appeared first on Search Engine Journal.

Building High-Performing Content Pillars: Your Ultimate Guide

SEMrush

Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework. Content Marketing

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7 Local SEO Updates From 2021 That Will Impact Your Planning via @sejournal, @Juxtacognition

Search Engine Journal

Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here's what you need to know. The post 7 Local SEO Updates From 2021 That Will Impact Your Planning appeared first on Search Engine Journal. Local Search SEO

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Ontraport Empowers Entrepreneurs to Create Web Apps Without Code

Ontraport

SANTA BARBARA, Calif.

4 Updates To Google Ads Performance Planner via @sejournal, @MattGSouthern

Search Engine Journal

Google's Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. The post 4 Updates To Google Ads Performance Planner appeared first on Search Engine Journal. News Paid Search

How to Maintain Transparency in Agency-Client Relationships

BenchmarkONE

How long do your client relationships last on average? For most marketing agencies, it would be between three to five years on average. . Honestly, this doesn’t sound half bad.

Google December 2021 Product Review Update via @sejournal, @martinibuster

Search Engine Journal

Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing? The post Google December 2021 Product Review Update appeared first on Search Engine Journal. News SEO

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Rev Ops Barometer H2 2021

Liveintent

Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years.

How To Use Google Ads For Shopify Success via @sejournal, @andreaatzori

Search Engine Journal

Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy. The post How To Use Google Ads For Shopify Success appeared first on Search Engine Journal. Paid Search Shopify

Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14

3 Future Proofing Influencer Strategies: Advice from a CMO

Traackr

Evy Lyons, CMO of Traackr, shares best practices - from social commerce to tailored partnerships - for adapting your influencer marketing programs in this ever

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Appointment Setting for Financial Advisors Made Easy

Salesforce

In an appointment economy , organizations respect every customer’s time by setting up specific appointments with them and adhering to start and stop times. These capabilities are critical for financial services firms. Unfortunately, these companies have been slow to adapt to meet expectations.

Ontraport Empowers Entrepreneurs to Create Web Apps Without Code

Ontraport

SANTA BARBARA, Calif.

How Financial Advisors Can Use AI To Find New Clients Faster

Salesforce

The phone rings. You don’t recognize the number. Next move? Block. Obviously. Turn to your computer. Oh, boy. An email from a stranger about inflation and your retirement strategy. Delete. This is the world financial advisors live in now.