Mon.Jul 16, 2018

5 Keys to Successful Email Marketing

Marketing Insider Group

Successful email marketing is a critical, and often overlooked, element of digital marketing.

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Staying Top-of-Mind Within the Modern Digital Landscape

Modern B2B Marketing

Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world.

4 Things To Look For In A Marketing Automation Platform

Modern Marketing

I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. During those conversations, it became clear that a marketer’s role in the company has shifted in the last few years.

To Save Time, B2B Marketers Now Look to Improve Audience Targeting

KoMarketing Associates

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years.

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See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

How to Activate Your Employees For Growth

Marketing Insider Group

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust.

How CEOs can restore their company brand trust

Biznology

You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others.

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More Trending

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders.

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Why Generation Z Is Disillusioned with Social Media

Contently

At least once a week, a friend will announce that they’re taking a “social media detox.” ” They’ll deactivate an account (or at least delete an app) to avoid the negative feelings that too much social content can foster.

Only B2B - Untitled Article

Only B2B

Should SMBs implement ABM? All Questions Answered Here Unless you are living under a rock and hibernating for this entire year, you are aware of Account Based Marketing (ABM). The post appeared first on ONLY B2B. blogs ABM abm benefits Account based marketing Account Based Marketing Benefits

Three Reasons to Personalize for Account Based Marketing (ABM)

Engagio

Creating personalized content is one of the most effective things you can do to prove you understand your target account’s pressing challenges and needs. It can take time to do this right, but in the end great personalization results in true ABM success.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Stats that Drive our ABM POV

Fusion Marketing Partners

Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Here’s how we […]. Guest Expert Contributor ABM Account Based Marketing budget buyers

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Your Editorial Calendar is Not Your Content Marketing Strategy

Content Marketing Institute

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common.

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5 Ways to Generate More Webinar Leads

Zoominfo

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ).

Martech Consolidation

6sense

Martech Consolidation. The martech industry is ever-increasing—and with that comes increased costs, complicated purchasing paths, multiple partner relationships, and expending more time and resources to keep everything running smoothly.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Tribute to a Friend and Colleague

Brightedge

On the morning of Tuesday, June 12 we received the sad news that Michael Kirchhoff, our Senior Director of Content, had passed away. His contributions here at BrightEdge were many, and the energy and dedication he brought will be sorely missed. Michael’s passing is a huge loss for BrightEdge and the SEO community, but far […]. The post A Tribute to a Friend and Colleague appeared first on BrightEdge SEO Blog. BrightEdge Culture

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Will Facebook’s Sweeping Political Ad Policy Have a Chilling Effect on Brands?

Content Standard

America’s collective racist uncles can post whatever they want to on Facebook. Companies, not so much.

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How Can I Use a Newsletter to Improve My Marketing?

FMG Suite

A newsletter is one of the most powerful forms of email marketing that an advisor can use to nurture leads […]. Content Email Marketing Marketing Tips

Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when we talk about email domain reputations. Email clients determine whether your message is any good based on your reputation.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Way to Have the Best of Laravel Development

Altitude Branding

For any nature of the business, one has there need to be the best of web development. Laravel is a web development platform which is sort after by many reputed business organizations due to excellent development features that can be achieved.

21 Incredible Geometric Patterns Perfect for Your Next Design

Hubspot

There’s a certain psychology to shapes. The square, for instance, evokes feelings of stability and formality -- which makes sense, when we think about popular square-shaped items in our lives (houses, tables, computer screens).

Deepen your Client Relationships with These Key Gift-Giving Strategies

Altitude Branding

There have been so many popular stories written about gifts like “The Gift of Magi” by O. Henry, “The Elves and the Shoemaker” by Brothers Grimm, or “The Nightingale and the Rose” by Oscar Wilde, each story revolves around the perfect gift and each story touches the soul in its own way.

Not Just for the Data Scientists: The Need to Expand Data Access Across the Organization

Leadspace

Article originally published in Analytics Insight. Artificial Intelligence (AI) is changing our world – from developing new cures to improving transportation systems. It’s also fueling myriad business successes – like tracking customers’ purchasing history to creating more targeted offers; generating insights that improve operational efficiencies; discovering the true influencers of buying decisions; or spotting business problems that would otherwise remain hidden.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Enjoy another episode of Sales Pipeline Radio , and catch us live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests!

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Personalization Is Only Getting Bigger—But How Do We Scale It?

Kapost

Brands are always on the lookout for ways to expand their digital marketing prowess. And right now, the art of personalization is at the top of the list. As an. The post Personalization Is Only Getting Bigger—But How Do We Scale It? appeared first on Kapost Content Marketing Blog.

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Unleash your creative genius by visiting our new Video Inspiration Hub

Vidyard

Brands today are creating some truly awe-inspiring video content. It’s a full-fledged film renaissance and at Vidyard, we get to watch the Michaelangelos of sales and marketing paint their motion picture masterpieces with selfies, explainers, and screen captures. But what about your team? Ever find yourself wondering what to put in your video, or curious what else is out there? Well, wonder no longer.

Last Week Today: Leveraging Data Post-GDPR, Managing the Tech Stack, and Spending Big on Back-To-School

33Across

What was the buzz around the office last week? How brands must approach using data post-GDPR, how publishers can better manage their tech stack, and big spending on back-to-school data segments. The post Last Week Today: Leveraging Data Post-GDPR, Managing the Tech Stack, and Spending Big on Back-To-School appeared first on 33Across. Blog Featured Last Week Today Programmatic

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It

Hubspot

Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. I wanted to see the products in action. But for many of the tools, finding a decent product video was hard. Way too hard. They either didn't exist or were generic animated explainers. (

How to Use Intent Data To Target Your Content Marketing

EverString

The post How to Use Intent Data To Target Your Content Marketing appeared first on EverString. Account-Based Marketing Intent data Marketing

Victoire! How France Won the Trophy, And the Internet: World Cup 2018 Data Insights

Outbrain

After a month of thrills and suspense, sweat and tears, disappointments and triumphs, it’s officially come to a victorious end. The FIFA World Cup 2018 has its winner, and — amidst a hot summer downpour — France raised the trophy following its successful face-off with Croatia.

Identify the Hottest, Most Engaged Accounts with Terminus’ New Engagement Spike

Terminus

No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was built with a lead-based mindset.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.