Mon.Jul 16, 2018

5 Keys to Successful Email Marketing

Marketing Insider Group

Successful email marketing is a critical, and often overlooked, element of digital marketing.

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Staying Top-of-Mind Within the Modern Digital Landscape

Modern B2B Marketing

Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world.

4 Things To Look For In A Marketing Automation Platform

Modern Marketing

I've spent a lot of time lately with CEOs, CMOs, and other marketing professionals. During those conversations, it became clear that a marketer’s role in the company has shifted in the last few years.

How to Activate Your Employees For Growth

Marketing Insider Group

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

Why Xennials or Generation Z Are Disillusioned with Social Media


At least once a week, a friend will announce that they’re taking a “social media detox.” ” They’ll deactivate an account (or at least delete an app) to avoid the negative feelings that too much social content can foster.

Stats that Drive our ABM POV

Fusion Marketing Partners

Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Here’s how we […]. Guest Expert Contributor ABM Account Based Marketing budget buyers

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Your Editorial Calendar is Not Your Content Marketing Strategy

Content Marketing Institute

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common.

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Only B2B - Untitled Article

Only B2B

Should SMBs implement ABM? All Questions Answered Here Unless you are living under a rock and hibernating for this entire year, you are aware of Account Based Marketing (ABM). The post appeared first on ONLY B2B. blogs ABM abm benefits Account based marketing Account Based Marketing Benefits

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Three Reasons to Personalize for Account Based Marketing (ABM)


Creating personalized content is one of the most effective things you can do to prove you understand your target account’s pressing challenges and needs. It can take time to do this right, but in the end great personalization results in true ABM success.

5 Ways to Generate More Webinar Leads


Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ).

A Tribute to a Friend and Colleague


On the morning of Tuesday, June 12 we received the sad news that Michael Kirchhoff, our Senior Director of Content, had passed away. His contributions here at BrightEdge were many, and the energy and dedication he brought will be sorely missed. Michael’s passing is a huge loss for BrightEdge and the SEO community, but far […]. The post A Tribute to a Friend and Colleague appeared first on BrightEdge SEO Blog. BrightEdge Culture

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Will Facebook’s Sweeping Political Ad Policy Have a Chilling Effect on Brands?

Content Standard

America’s collective racist uncles can post whatever they want to on Facebook. Companies, not so much.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How Can I Use a Newsletter to Improve My Marketing?

FMG Suite

A newsletter is one of the most powerful forms of email marketing that an advisor can use to nurture leads […]. Content Email Marketing Marketing Tips

Email Deliverability in 2018

Lead Liaison

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when we talk about email domain reputations. Email clients determine whether your message is any good based on your reputation.

Way to Have the Best of Laravel Development

Altitude Branding

For any nature of the business, one has there need to be the best of web development. Laravel is a web development platform which is sort after by many reputed business organizations due to excellent development features that can be achieved.

21 Incredible Geometric Patterns Perfect for Your Next Design


There’s a certain psychology to shapes. The square, for instance, evokes feelings of stability and formality -- which makes sense, when we think about popular square-shaped items in our lives (houses, tables, computer screens).

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Deepen your Client Relationships with These Key Gift-Giving Strategies

Altitude Branding

There have been so many popular stories written about gifts like “The Gift of Magi” by O. Henry, “The Elves and the Shoemaker” by Brothers Grimm, or “The Nightingale and the Rose” by Oscar Wilde, each story revolves around the perfect gift and each story touches the soul in its own way.

Not Just for the Data Scientists: The Need to Expand Data Access Across the Organization


Article originally published in Analytics Insight. Artificial Intelligence (AI) is changing our world – from developing new cures to improving transportation systems. It’s also fueling myriad business successes – like tracking customers’ purchasing history to creating more targeted offers; generating insights that improve operational efficiencies; discovering the true influencers of buying decisions; or spotting business problems that would otherwise remain hidden.

Personalization Is Only Getting Bigger—But How Do We Scale It?


Brands are always on the lookout for ways to expand their digital marketing prowess. And right now, the art of personalization is at the top of the list. As an. The post Personalization Is Only Getting Bigger—But How Do We Scale It? appeared first on Kapost Content Marketing Blog.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Enjoy another episode of Sales Pipeline Radio , and catch us live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests!

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Why So Much Mid- and Bottom-Funnel Content Doesn’t Work — and What We Can Do About It


Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. I wanted to see the products in action. But for many of the tools, finding a decent product video was hard. Way too hard. They either didn't exist or were generic animated explainers. (

Unleash your creative genius by visiting our new Video Inspiration Hub


Brands today are creating some truly awe-inspiring video content. It’s a full-fledged film renaissance and at Vidyard, we get to watch the Michaelangelos of sales and marketing paint their motion picture masterpieces with selfies, explainers, and screen captures. But what about your team? Ever find yourself wondering what to put in your video, or curious what else is out there? Well, wonder no longer.

How to Use Intent Data To Target Your Content Marketing


The post How to Use Intent Data To Target Your Content Marketing appeared first on EverString. Account-Based Marketing Intent data Marketing

Victoire! How France Won the Trophy, And the Internet: World Cup 2018 Data Insights


After a month of thrills and suspense, sweat and tears, disappointments and triumphs, it’s officially come to a victorious end. The FIFA World Cup 2018 has its winner, and — amidst a hot summer downpour — France raised the trophy following its successful face-off with Croatia.

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Identify the Hottest, Most Engaged Accounts with Terminus’ New Engagement Spike


No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was built with a lead-based mindset.

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Introducing Sales Insights to Empower Sales & Marketing to Better Prioritize Accounts & Succeed as One Revenue Team


The Problems with Lead Scoring. B2B marketers that are still using lead scoring to hand off leads are doing their sales teams and themselves a huge disservice. Let’s dig into why. Sales gets involved with a potential deal late in the buying cycle.

Identify the Hottest, Most Engaged Accounts with Terminus’ New Account Surge


No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was built with a lead-based mindset.

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The Value of a Dollar with Account-Based Advertising


Not Every Advertising Dollar is Created Equal. Digital advertising is critical to any B2B marketing strategy — but if you’re not using the right technology, you could be wasting the bulk of your advertising budget. How much money do you spend on display advertising each quarter?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.