Marketing Insider Group

JULY 16, 2018

Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]. The post 5 Keys to Successful Email Marketing appeared first on Marketing Insider Group.

Email Marketing 166

Email Marketing Tactics Marketing Content Marketing 166

Adobe Experience Cloud Blog

JULY 16, 2018

Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world. Sometimes it can appear to be such a distant vision or complex idea to capture audience interests and then extend ongoing messaging through preferred channels of communication for each individual.

Ad Frequency 115

Ad Frequency Multi-Channel Paid Search Agency Thought Leadership 115

KoMarketing Associates

JULY 16, 2018

As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years.

B2B Marketing 156

B2B Marketing B2B Advertising Benchmark Statistics 156

Marketing Insider Group

JULY 16, 2018

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […].

Activities 133

Activities Trust Marketing Brand Identity Branding 133

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Webinar Metrics

Contently

JULY 16, 2018

At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to avoid the negative feelings that too much social content can foster. I have never taken time off of social, but after falling into one too many late-night Instagram vortexes or stressing about a lack of likes, I can certainly understand the appeal.

Social Media 104

Social Media Generation Media Opt-out 104

Contently

JULY 16, 2018

At least once a week, a friend will announce that they’re taking a “social media detox.” They’ll deactivate an account (or at least delete an app) to avoid the negative feelings that too much social content can foster. I have never taken time off of social, but after falling into one too many late-night Instagram vortexes or stressing about a lack of likes, I can certainly understand the appeal.

Social Media 98

Social Media Generation Media Opt-out 98

JotForm

JULY 16, 2018

Pepsi CEO Indra Nooyi gets four hours. Fashion designer Tom Ford logs just three. Angela Ahrendts, Apple’s VP of Retail, says she gets a headache after six. Sleep is a huge topic in startup circles. Lately, the when, how, and how much is constantly debated and dissected. And whi.

Startups 72

Startups Design 72

Engagio

JULY 16, 2018

Creating personalized content is one of the most effective things you can do to prove you understand your target account’s pressing challenges and needs. It can take time to do this right, but in the end great personalization results in true ABM success. Read this blog to discover three reasons to use personalization as a key part of your target account strategy.

Account Based Marketing 72

Account Based Marketing ABM Personalization Top of Funnel 72

Porch Group Media

JULY 16, 2018

5 Ways Furniture Companies Can Boost Growth by Marketing to Millennials. Baby boomers are continuing to downgrade into smaller homes and millennials are the target audiences on the radar for most furniture brands. Millennials – the population born in the US between 1980 and 2000, are the largest population segment of over 79 million people, and they have purchasing power of over $170 billion per year.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JULY 16, 2018

Brands today are creating some truly awe-inspiring video content. It’s a full-fledged film renaissance and at Vidyard, we get to watch the Michaelangelos of sales and marketing paint their motion picture masterpieces with selfies, explainers, and screen captures. But what about your team? Ever find yourself wondering what to put in your video, or curious what else is out there?

Creativity 65

Creativity Video Marketing Outreach Communities 65

Brightedge

JULY 16, 2018

On the morning of Tuesday, June 12 we received the sad news that Michael Kirchhoff, our Senior Director of Content, had passed away. His contributions here at BrightEdge were many, and the energy and dedication he brought will be sorely missed. Michael’s passing is a huge loss for BrightEdge and the SEO community, but far […]. The post A Tribute to a Friend and Colleague appeared first on BrightEdge SEO Blog.

SEO 68

SEO Communities Content 68

Fusion Marketing Partners

JULY 16, 2018

Vendors who practice lead generation are missing out on key opportunities in the modern B2B purchase journey. Here’s how we […].

Stats 60

Stats Account Based Marketing ABM Vendors 60

Kapost

JULY 16, 2018

Brands are always on the lookout for ways to expand their digital marketing prowess. And right now, the art of personalization is at the top of the list. As an. The post Personalization Is Only Getting Bigger—But How Do We Scale It? appeared first on Kapost Content Marketing Blog.

Personalization 54

Personalization Brand Identity Branding Content Marketing 54

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Social Media

Top Rank Marketing

JULY 16, 2018

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going to blow your KPIs away! Okay, sarcasm aside: Every content marketer knows their content needs to be good to be effective.

Top of Funnel 52

Top of Funnel Content Marketing Content Storytelling 52

Conversica

JULY 16, 2018

New technologies are often easily misunderstood, and this lack of understanding can create an air of skepticism. A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

Lead Liaison

JULY 16, 2018

I’ve had quite a few discussions recently about email deliverability. Most people seem to be aware of the basics; don’t use giant images, avoid spammy languages, and make sure that you have SPF and DKIM set up when using an email service. While that might have been enough 10 years ago, things get trickier when we talk about email domain reputations.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

33Across

JULY 16, 2018

What was the buzz around the office last week? How brands must approach using data post-GDPR, how publishers can better manage their tech stack, and big spending on back-to-school data segments. The post Last Week Today: Leveraging Data Post-GDPR, Managing the Tech Stack, and Spending Big on Back-To-School appeared first on 33Across.

Spending 48

Spending Buzz Segmentation Brand Identity 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

6sense

JULY 16, 2018

Martech Consolidation. The martech industry is ever-increasing—and with that comes increased costs, complicated purchasing paths, multiple partner relationships, and expending more time and resources to keep everything running smoothly. What if there was one integrated platform that could consolidate the efforts of your current martech stack to identify, orchestrate and capture accounts that are in the perfect stage of the buying cycle to hear your message?

ABM 48

ABM Account Based Marketing Buying Cycle Advertising Agencies 48

Content Standard

JULY 16, 2018

America’s collective racist uncles can post whatever they want to on Facebook. Companies, not so much. While Facebook’s new policy , which requires paid political content to disclose who is paying for it, is an entirely reasonable—even overdue—response to Facebook’s role in Russian interference with US elections, it has caught some surprising victims in its cross-hairs.

Paid Search Agency 41

Paid Search Agency Ads Effectiveness Brand Identity 41

Hubspot

JULY 16, 2018

There’s a certain psychology to shapes. The square, for instance, evokes feelings of stability and formality -- which makes sense, when we think about popular square-shaped items in our lives (houses, tables, computer screens). We often see this shape in logos when reliability is a critical component, like for Microsoft or American Express. The triangle, meanwhile, can suggest action (road signs, mountains), but might also appear balanced and solid (Egyptian pyramids).

Design 46

Design Template Consulting Practices 46

Magisto

JULY 16, 2018

For the first time in history, the lines separating e-commerce and social media are being blurred, threatening to upend an age-old balance of power. Our recent survey of 750 marketing decision makers uncovers the emerging arms race. Report findings at a glance: There is a gap between the way we market products and the way we sell them. This is creating a growing friction between e-commerce sites and media platforms, which are both competing for a finite amount of consumer attention.

Social Media 40

Social Media eCommerce Media Customer Surveys 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

EverString

JULY 16, 2018

How. The post How to Use Intent Data To Target Your Content Marketing appeared first on EverString.

Intent Data 48

Intent Data Intent Content Marketing Content 48

FMG Suite

JULY 16, 2018

A newsletter is one of the most powerful forms of email marketing that an advisor can use to nurture leads […].

Newsletter 45

Newsletter Email Marketing Marketing Leads 45

Outbrain

JULY 16, 2018

After a month of thrills and suspense, sweat and tears, disappointments and triumphs, it’s officially come to a victorious end. The FIFA World Cup 2018 has its winner, and — amidst a hot summer downpour — France raised the trophy following its successful face-off with Croatia. In the early stages of the competition, when hopes were still high for 32 teams and their patriotic fans, we took a dive into the data on Outbrain’s native network to see what people were clicking, when they were clicking,

Keywords 29

Keywords Traffic Demand Ads 29

Terminus

JULY 16, 2018

No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was built with a lead-based mindset. For years, lead scoring has been touted as the solution to account prioritization — but when it comes to arming your sales team with actionable, up-to-the-minute data, it falls short. That’s because lead scoring: Only gauges the interest of one person instead of the entire buying committee.

Lead Scoring 20

Lead Scoring Lead Ranking Account Based Marketing Sales Qualified Leads 20

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 79% of buyers say they will share information in exchange for webinars ( source ). 44% of marketers have hosted or participated in a webinar. 87% of those marketers found it to be an effective strategy ( source ).

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

Terminus

JULY 16, 2018

The Problems with Lead Scoring. B2B marketers that are still using lead scoring to hand off leads are doing their sales teams and themselves a huge disservice. Let’s dig into why. Sales gets involved with a potential deal late in the buying cycle. By the time sales is sent a qualified lead, the prospect has already researched your offering on your website, filled out a form, and taken enough of the right actions to hit your lead scoring model criteria without having sales help the prospect.

Lead Ranking 20

Lead Ranking Lead Scoring Account Based Marketing Marketing Management 20

Content Marketing Institute

JULY 16, 2018

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At the risk of sounding ranty, I’d love to yell from the rooftops: An editorial calendar is not a content marketing strategy !

Marketing Strategy 108

Marketing Strategy Marketing & Strategy Planning Content Marketing 108