Fri.Apr 19, 2019

22 Things You Wish Marketers Would Stop Doing on Social Media

Content Marketing Institute

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves.

How to Create a Winning Marketing Automation Proposal in Under 30 Minutes

Hatchbuck

Depending on who you speak to, marketing automation is either the greatest thing since sliced bread or a really scary concept. But there’s a reason so many people are jumping on the bandwagon: automation can save businesses hours and even days when building out a sales and marketing process.

How AI and Machine Learning Can Supercharge Your Social Media Marketing

Modern Marketing

When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI.

5 Ways to Simplify Your Marketing Reports

Reachforce

Every marketing team needs to put together marketing reports to share their progress and their results and to determine if certain strategies or campaigns were successes or not.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 Ways to Prevent a Data Leak in Remote Teams

Biznology

The latest Gallup State of the American Workplace report reveals that the number of employees who spend upwards of 80% of their time working remotely is approaching 50%.

More Trending

What Is a Sales Funnel? Definition, How To Build One, and Best Practices

Outreach

What Is a Sales Funnel? A sales funnel visualizes the selling process and shows the different stages prospects go through to become customers.

Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

The Future of Business Proposals

readwrite

Love them or loathe them, business proposals are one of the integral parts of winning new clients. No matter how advanced our sales tools get, it is still necessary to pitch your idea in the shape of a proposal before the client gives you the green light.

The Plain-English Guide to Progressive Web Apps

Hubspot

Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. By allowing people to pick a side, rivalries make them feel like they truly belong to a tribe, which is a primal human need.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Delivering Episode 1: Welcome to a New Podcast from Litmus

Litmus

What’s this? A new podcast from Litmus? That’s right. After an extended hiatus from The Email Design Podcast , we’re back with a new podcast called Delivering. What is Delivering? Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more.

What Are Email Whitelists, & How Do You Get On Them

Hubspot

A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn't find it anywhere. Panicking, I called the airline. Ma'am, your payment was denied. We emailed you about this.".

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3 Reasons for a Multi-channel Advertising Approach

Leading Results Rambings

Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk.

15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Tips and Examples for Personalized Email Marketing

SendGrid

In this post you'll find actionable tips for personalizing your email campaigns and boosting engagement, as well as examples from top brands. The post 6 Tips and Examples for Personalized Email Marketing appeared first on SendGrid. Best Practices Email Marketing

How to Scrub an Email List and Increase Engagement

Delivra

When you’re in the business of email marketing, maintaining your list is everything. If you’re like most marketers, links to your mailing list are everywhere. Users can sign up from the call to action on your blogs, the banner on your homepage, and even pinned posts on your social media profiles. But while a lot of people may sign up for your mailing list, not all those subscribers will stay active forever.

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences.

New eBook: Embrace AI to efficiently attract, engage, and enroll the right students for your institution

Conversica

Imagine having a virtual assistant to help manage applicant flow, follow-up with students throughout their decision process, answer simple FAQs, and drive prospective students to campus visits.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Programmatic: A Great Fit for Retail Brands

Digilant

Retail brands are beginning to outfit themselves head-to-toe in programmatic. The fashion industry is evolving quickly for small boutiques, large wholesale chains, and everything in between, and consumer shopping habits are changing.

New eBook: Bridging the Sales & Marketing Divide: Key Insights to Drive Alignment

Conversica

The relationship between Sales and Marketing, much like any other relationship, can be challenging. That said, it’s undeniable that the partnership between Sales and Marketing is critical. It’s one of the most important relationships for driving success within a company.

Digilant Announces #DigiLeader

Digilant

Digilant is excited to announce its BRAND NEW highlight feature, #DigiLeader. A #DigiLeader is a team player who motivates, achieves and exceeds expectations. They are passionate, savvy and always willing to go the extra mile.

[VIDEO] How to Come Up with Hypotheses That Solve (Real) Conversion Roadblocks

Convert

Let data lead the way! Easier said than done, right? Just getting “winning” tests is not enough. The journey starts when you identify the right conversion roadblocks, the true points of friction that keep your visitors from becoming customers and advocates.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Use Zapier to Automatically Enhance New Lead Contact Information

MakesBridge

Although we’d love to imagine that Makesbridge is the only app you’ll ever need, the reality is most of us use a lot of different apps each day, and juggling them is a drain. That’s why we love Zapier.

5 Ways to Turn Your B2B Website Into a Lead-Generation Machine

Walker Sands

Lead Generation Web Development Website B2B website conversion demand gen demand generation lead gen lead generation SEO

Key Considerations for GDPR Compliance and PII Protection

Aberdeen

Enterprise and consumer data sources are proliferating, and so are the regulations governing the proper uses for data and required levels of security, access, and privacy. When the European Union (EU) General Data Protection Regulation (GDPR) was announced in 2016, organizations were given until May 25, 2018 to comply with the requirements for handling and protecting personally identifiable information (PII) of individuals within the EU, and respecting individuals’ rights to data privacy and use.

Marketer Showcase: Jason Hinojosa of Icertis

NetLine

While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.