Fri.Apr 19, 2019

22 Things You Wish Marketers Would Stop Doing on Social Media

Content Marketing Institute

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves. Continue reading → The post 22 Things You Wish Marketers Would Stop Doing on Social Media appeared first on Content Marketing Institute. Company News

How to Create a Winning Marketing Automation Proposal in Under 30 Minutes

BenchmarkONE

Depending on who you speak to, marketing automation is either the greatest thing since sliced bread or a really scary concept. But there’s a reason so many people are jumping on the bandwagon: automation can save businesses hours and even days when building out a sales and marketing process. As an agency with a multifaceted skill set, you are uniquely qualified to help those marketing automation newbies get a head start – and to potentially add recurring revenue in the process.

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How AI and Machine Learning Can Supercharge Your Social Media Marketing

Oracle

When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI. As a result, they might assume AI couldn’t possibly make them better at social media marketing.

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Marketo Events

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. While both reports highlight the power of video marketing, they also note that less than half of event marketers actually use this effective tool.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

7 Ways to Prevent a Data Leak in Remote Teams

Biznology

The latest Gallup State of the American Workplace report reveals that the number of employees who spend upwards of 80% of their time working remotely is approaching 50%. In addition to more employees working remotely, in-house employees are spending more time working off-site, and these numbers are rising. A report compiled by ShredIt, a global data protection firm, reveals that 96% of Americans believe that employee negligence causes data breaches.

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Delivering Episode 1: Welcome to a New Podcast from Litmus

Litmus

What’s this? A new podcast from Litmus? That’s right. After an extended hiatus from The Email Design Podcast , we’re back with a new podcast called Delivering. What is Delivering? Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more.

Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats.

How to Scrub an Email List and Increase Engagement

Delivra

When you’re in the business of email marketing, maintaining your list is everything. If you’re like most marketers, links to your mailing list are everywhere. Users can sign up from the call to action on your blogs, the banner on your homepage, and even pinned posts on your social media profiles. But while a lot of people may sign up for your mailing list, not all those subscribers will stay active forever.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

3 Reasons for a Multi-channel Advertising Approach

Leading Results Rambings

Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk. So instead of putting all your efforts into one channel, hoping for a positive ROI, spread your efforts out to reap the benefit of multiple channels.

The Plain-English Guide to Progressive Web Apps

Hubspot

Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. By allowing people to pick a side, rivalries make them feel like they truly belong to a tribe, which is a primal human need. Rivalries also push competitors to constantly outperform each other and, in turn, provide their target market with an ever-enhancing customer experience.

6 Tips and Examples for Personalized Email Marketing

SendGrid

In this post you'll find actionable tips for personalizing your email campaigns and boosting engagement, as well as examples from top brands. The post 6 Tips and Examples for Personalized Email Marketing appeared first on SendGrid. Best Practices Email Marketing

What Are Email Whitelists, & How Do You Get On Them

Hubspot

A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn't find it anywhere. Panicking, I called the airline. Ma'am, your payment was denied. We emailed you about this.". Very quickly, I learned the importance of email whitelists. Fortunately, I was able to book another flight.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Future of Business Proposals

readwrite

Love them or loathe them, business proposals are one of the integral parts of winning new clients. No matter how advanced our sales tools get, it is still necessary to pitch your idea in the shape of a proposal before the client gives you the green light. Unfortunately, they are also one of the most […]. The post The Future of Business Proposals appeared first on ReadWrite. Grow Marketing Sales business proposal growth marketing proposal writing proposals sales

Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Through social media, a pharmaceutical company can: Build brand awareness. Engage, educate, and interact with patients and healthcare professionals.

Marketer Showcase: Jason Hinojosa of Icertis

NetLine

While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections. After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager at Icertis. There’s nothing better than starting off an event with a client’s enthusiasm for what you do.

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5 Ways to Turn Your B2B Website Into a Lead-Generation Machine

Walker Sands

Lead Generation Web Development Website B2B website conversion demand gen demand generation lead gen lead generation SEO

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

New eBook: Embrace AI to efficiently attract, engage, and enroll the right students for your institution

Conversica

Imagine having a virtual assistant to help manage applicant flow, follow-up with students throughout their decision process, answer simple FAQs, and drive prospective students to campus visits. Artificial intelligence (AI) is helping academic institutions attract, engage and enroll the right students. How is this changing the Higher Education admissions space? First, the problem: fewer students are enrolling in college.

Webinar Recap: Forrester Consulting Total Economic Impact (TEI) of LiveRamp

LiveRamp

Sometimes it’s valuable to compare the “before and after” pictures to see just how far you’ve come. LiveRamp commissioned Forrester Consulting to create that picture for our customers. Forrester conducted a Total Economic Impact (TEI) Study on using the LiveRamp platform, a custom case study format that combines traditional business case models to get a more robust look at the impact a technology or service can have on an organization that employs it.

New eBook: Bridging the Sales & Marketing Divide: Key Insights to Drive Alignment

Conversica

The relationship between Sales and Marketing, much like any other relationship, can be challenging. That said, it’s undeniable that the partnership between Sales and Marketing is critical. It’s one of the most important relationships for driving success within a company. A lack of alignment in the Sales and Marketing relationship can result in missed opportunities and decreased revenue. So how can organizations improve the relationship between Sales and Marketing teams?

Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content

NetLine

With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. It’s not enough to merely target a list anymore. You need to also speak with personalization and assess buyer intent. How in the world are you supposed to do this with third-party data?

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Programmatic: A Great Fit for Retail Brands

Digilant

Retail brands are beginning to outfit themselves head-to-toe in programmatic. The fashion industry is evolving quickly for small boutiques, large wholesale chains, and everything in between, and consumer shopping habits are changing. Technological advancements have made shopping digitally simple, (and, for the most part, preferred) but ample consumers still find joy in shopping at brick-and-mortar locations.

FileNet to AWS – An 80 Million Document Case Study

Technology Services Group

As part of TSG’s ongoing efforts to assist clients move from legacy ECM systems like FileNet to modern cloud alternatives, TSG has recently published a case study highlighting how one FileNet customer was able to successfully move to Amazon Web Services. FileNet Client Background and Approach TSG was approached by a long-time FileNet customer interested […]. Alfresco Amazon FileNet Uncategorized

Digilant Announces #DigiLeader

Digilant

Digilant is excited to announce its BRAND NEW highlight feature, #DigiLeader. A #DigiLeader is a team player who motivates, achieves and exceeds expectations. They are passionate, savvy and always willing to go the extra mile. DigiLeaders are programmatic pioneers who serve as your experts in omni-channel solutions with integrity and transparency.

More collaboration with MarketingTracker 5.15

ScanmarQED

MarketingTracker 5.15 introduces many new features and enhancements across the board. From improvements in reporting, dashboarding, and user experience to making number formatting and user management more efficient. Enhanced storytelling and collaboration. Storytelling with data gives it more impact. ScanmarQED’s storyboard feature enables users to collect snapshots of various reports and dashboards in one place.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.