Fri.Apr 19, 2019

22 Things You Wish Marketers Would Stop Doing on Social Media

Content Marketing Institute

Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of the biggest social media pet peeves.

How to Create a Winning Marketing Automation Proposal in Under 30 Minutes

Hatchbuck

Depending on who you speak to, marketing automation is either the greatest thing since sliced bread or a really scary concept. But there’s a reason so many people are jumping on the bandwagon: automation can save businesses hours and even days when building out a sales and marketing process.

How AI and Machine Learning Can Supercharge Your Social Media Marketing

Modern Marketing

When most digital marketers hear the terms “ artificial intelligence ” or “ machine learning ,” they naturally think of Hollywood films about super-intelligent robots or computers powered by AI.

5 Ways to Simplify Your Marketing Reports

Reachforce

Every marketing team needs to put together marketing reports to share their progress and their results and to determine if certain strategies or campaigns were successes or not.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

7 Ways to Prevent a Data Leak in Remote Teams

Biznology

The latest Gallup State of the American Workplace report reveals that the number of employees who spend upwards of 80% of their time working remotely is approaching 50%.

More Trending

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Modern B2B Marketing

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media.

3 Reasons for a Multi-channel Advertising Approach

Leading Results Rambings

Have others been preaching to you about adopting new marketing and advertising channels? Everyone says they know which is best for you and to focus all your attention on one channel. Such “advice” can be overwhelming and, frankly, just plain wrong – putting all your eggs in one basket is a big risk.

The Plain-English Guide to Progressive Web Apps

Hubspot

Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. By allowing people to pick a side, rivalries make them feel like they truly belong to a tribe, which is a primal human need.

15 Facebook stats every marketer should know for 2019

Sprout Social

Despite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

What Are Email Whitelists, & How Do You Get On Them

Hubspot

A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn't find it anywhere. Panicking, I called the airline. Ma'am, your payment was denied. We emailed you about this.".

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How to Scrub an Email List and Increase Engagement

Delivra

When you’re in the business of email marketing, maintaining your list is everything. If you’re like most marketers, links to your mailing list are everywhere. Users can sign up from the call to action on your blogs, the banner on your homepage, and even pinned posts on your social media profiles. But while a lot of people may sign up for your mailing list, not all those subscribers will stay active forever.

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Marketer Showcase: Jason Hinojosa of Icertis

NetLine

While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections.

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6 Tips and Examples for Personalized Email Marketing

SendGrid

In this post you'll find actionable tips for personalizing your email campaigns and boosting engagement, as well as examples from top brands. The post 6 Tips and Examples for Personalized Email Marketing appeared first on SendGrid. Best Practices Email Marketing

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences.

New eBook: Embrace AI to efficiently attract, engage, and enroll the right students for your institution

Conversica

Imagine having a virtual assistant to help manage applicant flow, follow-up with students throughout their decision process, answer simple FAQs, and drive prospective students to campus visits.

Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content

NetLine

With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. It’s not enough to merely target a list anymore.

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New eBook: Bridging the Sales & Marketing Divide: Key Insights to Drive Alignment

Conversica

The relationship between Sales and Marketing, much like any other relationship, can be challenging. That said, it’s undeniable that the partnership between Sales and Marketing is critical. It’s one of the most important relationships for driving success within a company.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Programmatic: A Great Fit for Retail Brands

Digilant

Retail brands are beginning to outfit themselves head-to-toe in programmatic. The fashion industry is evolving quickly for small boutiques, large wholesale chains, and everything in between, and consumer shopping habits are changing.

FileNet to AWS – An 80 Million Document Case Study

Technology Services Group

As part of TSG’s ongoing efforts to assist clients move from legacy ECM systems like FileNet to modern cloud alternatives, TSG has recently published a case study highlighting how one FileNet customer was able to successfully move to Amazon Web Services.

Digilant Announces #DigiLeader

Digilant

Digilant is excited to announce its BRAND NEW highlight feature, #DigiLeader. A #DigiLeader is a team player who motivates, achieves and exceeds expectations. They are passionate, savvy and always willing to go the extra mile.

[VIDEO] How to Come Up with Hypotheses That Solve (Real) Conversion Roadblocks

Convert

Let data lead the way! Easier said than done, right? Just getting “winning” tests is not enough. The journey starts when you identify the right conversion roadblocks, the true points of friction that keep your visitors from becoming customers and advocates.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Use Zapier to Automatically Enhance New Lead Contact Information

MakesBridge

Although we’d love to imagine that Makesbridge is the only app you’ll ever need, the reality is most of us use a lot of different apps each day, and juggling them is a drain. That’s why we love Zapier.

Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

5 Ways to Turn Your B2B Website Into a Lead-Generation Machine

Walker Sands

Lead Generation Web Development Website B2B website conversion demand gen demand generation lead gen lead generation SEO

Delivering Episode 1: Welcome to a New Podcast from Litmus

Litmus

What’s this? A new podcast from Litmus? That’s right. After an extended hiatus from The Email Design Podcast , we’re back with a new podcast called Delivering. What is Delivering? Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Key Considerations for GDPR Compliance and PII Protection

Aberdeen

Enterprise and consumer data sources are proliferating, and so are the regulations governing the proper uses for data and required levels of security, access, and privacy. When the European Union (EU) General Data Protection Regulation (GDPR) was announced in 2016, organizations were given until May 25, 2018 to comply with the requirements for handling and protecting personally identifiable information (PII) of individuals within the EU, and respecting individuals’ rights to data privacy and use.

Webinar Recap: Forrester Consulting Total Economic Impact (TEI) of LiveRamp

LiveRamp

Sometimes it’s valuable to compare the “before and after” pictures to see just how far you’ve come. LiveRamp commissioned Forrester Consulting to create that picture for our customers. Forrester conducted a Total Economic Impact (TEI) Study on using the LiveRamp platform, a custom case study format that combines traditional business case models to get a more robust look at the impact a technology or service can have on an organization that employs it.

More collaboration with MarketingTracker 5.15

ScanmarQED

MarketingTracker 5.15 introduces many new features and enhancements across the board. From improvements in reporting, dashboarding, and user experience to making number formatting and user management more efficient. Enhanced storytelling and collaboration. Storytelling with data gives it more impact. ScanmarQED’s storyboard feature enables users to collect snapshots of various reports and dashboards in one place.