Acrolinx

NOVEMBER 29, 2024

What’s localization? Content localization is a crucial element of any global enterprise’s strategy. Successful localization isn’t just about translating words; it’s about making sure your message connects authentically across cultural and linguistic barriers. Content localization is the process of adapting content for a specific target market, so that it aligns with the local language, cultural norms, and audience expectations.

Enterprise Management 52

Enterprise Management Content Work Management Budget Programs 52

Bluetext

NOVEMBER 29, 2024

Government contracting is a highly competitive and complex field. With stringent regulations, extensive procurement processes, and evolving agency priorities, standing out as a contractor requires more than just competitive pricing or technical expertise. It requires trust. Thought leadership has become a key strategy for government contractors aiming to differentiate themselves.

Thought Leadership 49

Thought Leadership Advertising Agencies Ad Building Paid Search Agency 49

Ahrefs

NOVEMBER 29, 2024

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands.

Examples 118

Examples Branding Brand Identity Content 118

The Daily Egg

NOVEMBER 29, 2024

Optimizing the user experience (UX) on your website or app creates more satisfied customers, keeps them around longer, and boosts conversion rates. The post 9 UX Optimization Tricks That Work On Any Site and App appeared first on The Daily Egg.

Optimization 98

Optimization Conversion Rate Marketing Websites Conversion 98

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Thinkers360

NOVEMBER 29, 2024

Announcing the Thinkers360 2025 B2B Thought Leadership Outlook Survey Thinkers360 is conducting our 4th annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader, analyst and influencer community with over 100M followers on social media combined. If you are a consumer and/or producer of thought leadership content, we invite you to participate in our survey and receive a free copy of the survey results.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Customer Surveys B2B 52

illumin

NOVEMBER 29, 2024

Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. AI has been front and center in minds and headlines through 2023 and 2024, with no signs of slowing down. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.

Marketing AI 98

Marketing AI Advertisements Advertising Cost per Acquisition 98

MKT1

NOVEMBER 29, 2024

If you’d like to list a discount to our paid subscribers or sponsor MKT1 Newsletter, reach out to sponsorships@mkt1.co to get in touch with Katie Mitchell. SaaS Tools - Fuel (Brand, Product, Content Marketing) Fiverr Pro 💡 Fiverr Pro has pre-vetted experts ready to help with complex marketing projects. 🎁 Get 15% off your first Fiverr Pro order with code MKT15.

Activities 52

Activities Product Service Startups 52

Acrolinx

NOVEMBER 29, 2024

What’s technical writing? Technical writing is the written communication of technical subjects. While the literal definition limits it to writing only, in reality, technical writers usually do much more. The technical writing process starts with specifications, be it documentations specifications outlined in a scrum task, our documentations style guides.

CMS Development 52

CMS Development Budget Programs Efficiency Work Management 52

Drew Neisser

NOVEMBER 29, 2024

What does it take to create B2B research that journalists can’t resist? In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention. In this episode: Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective sur

PR 52

PR Research B2B Stats 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Inbox Insight

NOVEMBER 29, 2024

Play Video Kelly Lindenau: All right. Hello, everyone, and welcome into the next session of the 2024 Strategy and Planning Series. We are here today with Live Teardown, an enterprise demand generation planning masterclass. My name is Kelly Lindenau, and I’m the editor of DemandGen Report , and I’ll be moderating this session today. Before I welcome in our speaker today, I have a few housekeeping items to run through first.

Demand Generation 52

Demand Generation Demand Generation Agencies Enterprise Management Ideal Customer Profiles 52