The Daily Egg

NOVEMBER 29, 2024

Optimizing the user experience (UX) on your website or app creates more satisfied customers, keeps them around longer, and boosts conversion rates. The post 9 UX Optimization Tricks That Work On Any Site and App appeared first on The Daily Egg.

Optimization 85

Optimization Conversion Rate Marketing Websites Conversion 85

Ahrefs

NOVEMBER 29, 2024

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands.

Examples 90

Examples Branding Brand Identity Content 90

Acrolinx

NOVEMBER 29, 2024

What’s localization? Content localization is a crucial element of any global enterprise’s strategy. Successful localization isn’t just about translating words; it’s about making sure your message connects authentically across cultural and linguistic barriers. Content localization is the process of adapting content for a specific target market, so that it aligns with the local language, cultural norms, and audience expectations.

Enterprise Management 52

Enterprise Management Content Work Management Budget Programs 52

Thinkers360

NOVEMBER 29, 2024

Announcing the Thinkers360 2025 B2B Thought Leadership Outlook Survey Thinkers360 is conducting our 4th annual industry research into the current and future state of B2B thought leadership working with our opt-in B2B thought leader, analyst and influencer community with over 100M followers on social media combined. If you are a consumer and/or producer of thought leadership content, we invite you to participate in our survey and receive a free copy of the survey results.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Customer Surveys B2B 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

MKT1

NOVEMBER 29, 2024

If you’d like to list a discount to our paid subscribers or sponsor MKT1 Newsletter, reach out to sponsorships@mkt1.co to get in touch with Katie Mitchell. SaaS Tools - Fuel (Brand, Product, Content Marketing) Fiverr Pro 💡 Fiverr Pro has pre-vetted experts ready to help with complex marketing projects. 🎁 Get 15% off your first Fiverr Pro order with code MKT15.

Activities 52

Activities Product Service Startups 52

Drew Neisser

NOVEMBER 29, 2024

What does it take to create B2B research that journalists can’t resist? In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention. In this episode: Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective sur

PR 52

PR Research B2B Stats 52

Inbox Insight

NOVEMBER 29, 2024

Play Video Kelly Lindenau: All right. Hello, everyone, and welcome into the next session of the 2024 Strategy and Planning Series. We are here today with Live Teardown, an enterprise demand generation planning masterclass. My name is Kelly Lindenau, and I’m the editor of DemandGen Report , and I’ll be moderating this session today. Before I welcome in our speaker today, I have a few housekeeping items to run through first.

Demand Generation 52

Demand Generation Demand Generation Agencies Enterprise Management Ideal Customer Profiles 52

SalesIntel

NOVEMBER 29, 2024

Effective marketing begins with a targeted, high-quality list. Whether you’re launching a new campaign or refining existing outreach efforts, the success of your strategy hinges on the quality of your marketing list. Poor data can lead to low engagement, wasted resources, and missed opportunities. This is where SalesIntel steps in as a game-changer.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Management Marketing Budget 40

Single Grain

NOVEMBER 29, 2024

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Optimization Tools 52

Advertisement

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Bluetext

NOVEMBER 29, 2024

Government contracting is a highly competitive and complex field. With stringent regulations, extensive procurement processes, and evolving agency priorities, standing out as a contractor requires more than just competitive pricing or technical expertise. It requires trust. Thought leadership has become a key strategy for government contractors aiming to differentiate themselves.

Thought Leadership 26

Thought Leadership Advertising Agencies Ad Building Paid Search Agency 26

illumin

NOVEMBER 29, 2024

Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts. AI has been front and center in minds and headlines through 2023 and 2024, with no signs of slowing down. The rise of platforms like ChatGPT and debates surrounding legal regulations have captured the imaginations of advertisers and audiences across the globe.

Marketing AI 97

Marketing AI Advertising Advertisements Cost per Acquisition 97