Marketing Insider Group
FEBRUARY 28, 2019
Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping […].
Onalytica B2B
FEBRUARY 28, 2019
Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established
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Marketing Insider Group
FEBRUARY 28, 2019
Recently at the end of a two-day onsite training with an enterprise financial organization, one of the leaders of their internal creative agency approached me with an extremely common Agile marketing question: “Do we really need crossfunctional marketing teams for Agile to work?” As is often case with Agile marketing questions, there many potential answers […].
Kabbage
FEBRUARY 28, 2019
Small-business owners are often overwhelmed with tech purchasing decisions. As a result, they tend to take a conservative approach. According to a survey … Read More. The post 3 Technology Stats Every Small Business Owner Should Know appeared first on Grow With Kabbage.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Kaon
FEBRUARY 28, 2019
Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product. Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
FEBRUARY 28, 2019
Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading → The post How to Write Headlines That Get Your Brand What It Wants [Checklist] appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 28, 2019
In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SEMrush
FEBRUARY 28, 2019
PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.
Hubspot
FEBRUARY 28, 2019
In Simon Sinek ’s famous Ted Talk “ How great leaders inspire action ”, he fleshes out a concept that some of the most inspiring leaders and organizations -- specifically Apple, Martin Luther King Jr., and the Wright Brothers -- leveraged to build loyal followings. It’s called Start With Why. Start With Why suggests that if your brand truly wants to inspire an audience to follow you, your core message should focus on your organization’s purpose -- not how you make your product or what your produ
ATAK Interactive
FEBRUARY 28, 2019
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til you make it” professionals intertwine in their vocabulary. And look, I get it. It sounds cool and it’s easy to grasp the concept from the name alone. It was my first marketing vocabulary phrase and it felt damn good to say out loud. Consider me a huge fan of the value prop (and if you say it just like that, kids, you’ll look as cool as Joe Namath in 1965).
Fusion Marketing Partners
FEBRUARY 28, 2019
One of the advantages of a long career in any discipline is the ability to look back and see lessons […].
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SendGrid
FEBRUARY 28, 2019
We want to share with you our experience and suggestions on how to approach recipient replies and what constitutes a good response. The post 6 Tips For Responding to Your Email Recipients appeared first on SendGrid.
Hubspot
FEBRUARY 28, 2019
Whether you're setting personal or business goals, you likely created a plan to achieve them. Without clearly defined steps, it can be difficult or even discouraging to tackle the goal you've set. One example of a situation where planning and strategy come in handy is during a job search. Let's say you've spent weeks or months scouring the internet for a new sales job, but none of the job postings seem to match your skill set or career interests.
SmartBug Media
FEBRUARY 28, 2019
You might think that, as a digital marketing developer, my workday consists of staring at a screen all day, every day. But you’d be wrong. I stare at two screens all day, every day. On those screens is everything I need in order to troubleshoot, solve bugs, and build things for our clients. Some of the tasks I encounter include: Fixing bugs that are logged by clients or teammates.
BenchmarkONE
FEBRUARY 28, 2019
Marketers have a million choices when it comes to online advertising. Arguably some of the most effective advertising happens right on a search engine results page (SERP). And display advertising can be found almost everywhere. But when should you use each, and why? In this article, we’ll delve into the pros and cons of search vs. display ad campaigns to give you some ideas for creating your own strategy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Leading Results Rambings
FEBRUARY 28, 2019
Just as important as the trade show is what happens after the show. If you’ve attended a trade show, you probably gave your information to 50+ vendors in exchange for some free goodies and information, and the relationship ended there. No follow-up whether you wanted it or not; you never heard from the company again.
Only B2B
FEBRUARY 28, 2019
Subscribe for blog. The post appeared first on ONLY B2B.
ATAK Interactive
FEBRUARY 28, 2019
“Value proposition” is typically one of the first marketing vocabulary words that the “fake it til you make it” professionals intertwine in their vocabulary. And look, I get it. It sounds cool and it’s easy to grasp the concept from the name alone. It was my first marketing vocabulary phrase and it felt damn good to say out loud. Consider me a huge fan of the value prop (and if you say it just like that, kids, you’ll look as cool as Joe Namath in 1965).
DAGMAR Marketing
FEBRUARY 28, 2019
Disclaimer: We have no direct affiliation with the companies on this list. We are not receiving compensation for including them here and importantly we are not vouching for any claims they make regarding their services. Our goal is to provide you with information for actual, local SEO companies here in Jacksonville/Northeast Florida. There are a number of national companies/large SEO companies whose only presence here is a PO box in town and a “Jacksonville” page on their website.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
FMG Suite
FEBRUARY 28, 2019
Whether your financial advisory is a small business with just you and a part-time assistant, or you manage a bustling office, keeping you and your team motivated can be a challenge. Just like all business owners, you have to deal with the ebb and flow of business with a smile on your face. Your attitude goes a long way to determining the attitude of everyone else in the office, so it is important to stay positive, but that isn’t always easy.
Cortex
FEBRUARY 28, 2019
When it comes to marketing lifestyle brands on Instagram beauty brands are the gold standard. Not only are they some of the most followed and active brands on the platform, but they have also successfully leveraged visual storytelling into a powerful growth loop that builds both their brand and customer base.
Atomic Reach
FEBRUARY 28, 2019
It's happening. We're thrilled to launch our latest integration with the best-in-class, recently acquired marketing automation platform, Marketo. This integration enables marketers to connect with their customers using language that resonates. With a seamless content optimization experience, and an enhanced AI engine, you can extract language patterns from your emails, create custom profiles to further personalize your emails, and optimize the editing process for better results.
Hannon Hill
FEBRUARY 28, 2019
In this blog post, we take a look at how to prepare crisis communication strategies and effectively implement them in the digital world.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Engagio
FEBRUARY 28, 2019
A recent TOPO Benchmark report found that 59% of companies don’t have a well-defined sales process. A solid sales process is essential because it is a predictable and repeatable way to guide prospects to a purchasing decision. Though it’s called a “sales” process, don’t let the name fool you – it affects all customer-facing teams.
MarketMuse
FEBRUARY 28, 2019
Stop me if you’ve heard this one before – long content ranks better. Like most people, you’re probably on one side of the fence or the other when it comes to an opinion on word count. So I’ll try not to rough too many feathers. Besides, asking whether or not long content ranks better is […]. The post Content Score and Word Count: A Better Content Marketing KPI appeared first on MarketMuse.
DivvyHQ
FEBRUARY 28, 2019
How do you get people (customers, prospects, anybody) to talk about your brand? Isn’t that the honey pot all brands seek? I knew this book was a must-read for me after Jay Baer appeared on season 1 of The BIG Simple , a webinar series we produced last year. Jay’s simple explanation of how word of mouth influences upwards of 83% of purchasing decisions is mind boggling.
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