Fri.Mar 17, 2017

How to Create the Three Parts for Any Sales Funnel

Webbiquity

Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action.

Weekend Reading: “Predictable Prospecting” by Marylou Tyler

B2B Marketing Insider

For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” ” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross.

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Speaking Millennial: 6 Old, Trusted Brands Doing It Right

Content Standard

I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Half the time, I contribute to it, sure, but the rest of the time, I feel completely left behind.

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Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing

Hubspot

In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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The Best 2017 Networking Events for Marketers

Hubspot

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you're lucky, a stale cheese plate. And where's the appeal of that? The truth is, not all events fit that stereotype.

Three Key Changes to the Digital Compliance Landscape, Including GDPR

Act-On

Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble.

10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays.

10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Marketing Leader’s Dilemma: When to Invest in Display Advertising for ABM (Part 2 of 2)

Kwanzoo

For a marketing leader whose team participates in account-based marketing (or ABM), when does it make sense to get started with online display advertising? This article tries to answer that important question. It’s the second in a two-part series. The … Continue reading → Kwanzoo

Five Essential SEO Tips for Your Domain Name

Aberdeen CMO Essentials

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. It plays a major role in how you rank in search engines, to say nothing of the impact it has on how people view your site and your company.

How to Keep Failure From Becoming a Bad Word

Golden Spiral

The director of Google Analytics Marketing, Casey Carey, has an interesting approach to growing his team’s knowledge and competence: Quarterly Failure Reports. These reports consist of a one-page synopsis of tests they’ve run that didn’t exactly go well.

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5 Strategies to Help Teams Thrive after a Merger

Kapost

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

AI And The Agency: Havas Media Trains Its New Brain

Opentopic

Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of Equals 3’s Lucy – to. The post AI And The Agency: Havas Media Trains Its New Brain appeared first on Opentopic. Brands & Marketers

How Do You Anticipate The Buyer’s Needs?

PureB2B

People are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will help you find your way in landing that sale. They need to feel assured that what they’re replacing their money with will give them all the benefits they want. Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers. Watch now! The post How Do You Anticipate The Buyer’s Needs? appeared first on PureB2B.

10 Ideas Marketers Can Steal from SXSW

Experience Marketing Insights

Inspiration and innovation from five days of the best in brand experience