Fri.Mar 17, 2017

How to Create the Three Parts for Any Sales Funnel

Webbiquity

Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere. Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action.

10 Tips for Selling in Influencer Marketing to Senior Management

Onalytica B2B

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason.

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Weekend Reading: “Predictable Prospecting” by Marylou Tyler

Marketing Insider Group

For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” ” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross.

Speaking Millennial: 6 Old, Trusted Brands Doing It Right

Content Standard

I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Half the time, I contribute to it, sure, but the rest of the time, I feel completely left behind.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

RFP 48

The Biggest Roadblock to Data-Driven Marketing

Contently

I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. When it comes to data collection, I want my information hidden from companies as much as possible.

The Best 2017 Networking Events for Marketers

Hubspot

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you're lucky, a stale cheese plate. And where's the appeal of that? The truth is, not all events fit that stereotype.

10 Tips to Help Marketers Make Political Emails Great (Again)

Modern Marketing

It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

How to Keep Failure From Becoming a Bad Word

Golden Spiral

The director of Google Analytics Marketing, Casey Carey, has an interesting approach to growing his team’s knowledge and competence: Quarterly Failure Reports. These reports consist of a one-page synopsis of tests they’ve run that didn’t exactly go well.

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Marketing Leader’s Dilemma: When to Invest in Display Advertising for ABM (Part 2 of 2)

Kwanzoo

For a marketing leader whose team participates in account-based marketing (or ABM), when does it make sense to get started with online display advertising? This article tries to answer that important question. It’s the second in a two-part series. The … Continue reading → Kwanzoo

Five Essential SEO Tips for Your Domain Name

Aberdeen CMO Essentials

Whether you’re running an ecommerce site, a blog, or a community portal, your domain name is critical to your website’s success. It plays a major role in how you rank in search engines, to say nothing of the impact it has on how people view your site and your company.

AI And The Agency: Havas Media Trains Its New Brain

Opentopic

Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of Equals 3’s Lucy – to. The post AI And The Agency: Havas Media Trains Its New Brain appeared first on Opentopic. Brands & Marketers

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

5 Strategies to Help Teams Thrive after a Merger

Kapost

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company.

How Do You Anticipate The Buyer’s Needs?

PureB2B

People are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will help you find your way in landing that sale. They need to feel assured that what they’re replacing their money with will give them all the benefits they want. Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers. Watch now! The post How Do You Anticipate The Buyer’s Needs? appeared first on PureB2B.

10 Ideas Marketers Can Steal from SXSW

Experience Marketing Insights

Inspiration and innovation from five days of the best in brand experience