Fri.Sep 13, 2019

Better vs. New: How Content Marketers Can Reset Their Priorities

Contently

If there’s one thing every content marketer loves, it’s the grind. You know the feeling. You’ve got a cup of coffee next to your laptop and you’re typing away like the devil is nipping at your heels. You’re on deadline, the story goes live in an hour, your editor’s lighting up Slack with last minute questions, and you just. freaking. lede.

Build a Customer Centric Foundation for Today’s B2B Buyers

The Mx Group

The post Build a Customer Centric Foundation for Today’s <br> B2B Buyers appeared first on The Mx Group

Build 48

Social Selling: The Right Way and The Wrong Way of Doing It

Modern Marketing

The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “ social selling ” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems.

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From Shareholder to Stakeholder – A New Corporate Purpose and Brand Identity

Biznology

A huge, fundamental change on “the purpose of a corporation” was announced by The Business Roundtable on August 19 which basically re-defines the role of business in society.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment.

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How to Set Content Marketing Goals for Your Established SaaS

Roketto

So, you’ve survived the launch gauntlet. You’ve assembled your teams. You’re live and functioning and ready to scale. But you have one big problem: most of the seemingly good advice on content marketing simply won’t work for you. Because SaaS content marketing is different.

Martech news roundup: Optimizely, Adobe, NextRoll

ClickZ

In our roundup of this week’s martech news, we highlight: Optimizely has released Performance Edge for faster testing. Adobe has unveiled Customer Journey Analytics. AdRoll has rebranded as NextRoll to reflect expansion beyond retargeting.

How Artificial Intelligence Will Transform Marketing in 2020

Martech Advisor

Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer’s journey, writes Ipsit Roy, a freelance content writer.

Google NLP API Tool: Optimize Your Content to the Next Level

SEMrush

Do you want to optimize your content to the “next level“ using Google NLP Tool? By using the powerful tool, you will be more confident about your content that is optimized for the same niche you want to rank to the top of Google‘s organic search. SEO & Marketing 101

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Building ABM: Interview with Averna

Triblio

Myriam Duchaine, Marketing Director at Averna , understands what’s needed to build out an account-based marketing (ABM) program. From the importance of getting sales and marketing to work hand-in-hand to strategically looking ahead, Myriam gets it.

Build 76

5 Steps to Ensure a High Quality of Followers

SocialBakers

Quality can be more important than quality when it comes to your social media audience, so make sure you're attracting the right kind of followers

Win a Free Ticket to Litmus Live Boston 2019 from Constant Contact

Litmus

It’s hard to believe we’re less than a month away from our second conference of the year, Litmus Live Boston (October 9-11).

How to Generate More Leads with Every Article You Publish

Convert

Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. It’s hard enough to write unique articles that aim at appealing your target audience.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

12 Must-Open Email Newsletter Examples to Learn From

SendGrid

Get inspired for your next email newsletter campaign by reading through 12 real-world examples. The post 12 Must-Open Email Newsletter Examples to Learn From appeared first on SendGrid. Email Marketing

The Weekly Wrap: How to Go Off Script AND Stay in Compliance

Content Marketing Institute

This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know.

5 Tips for Selecting the Marketing Tech Stack your Business Needs

Martech Advisor

Unsure how to evaluate your current tech stack, or strategically put yours together in the first place? Here are 5 steps that Cherryl Pressley, CEO of Black Pearl Mail suggests to ensure your technology aligns with your business’ needs and will help you achieve your organizational goals.

See How Tech Intelligence Can Help You Close and Convert Deals Faster in 3-Minute Live Demo

HG Data

Register for this month’s Salesforce Demo Jam competition on September 19, for a quick, unscripted, live demo of how you can use HG Insights Tech Intelligence in Salesforce to improve your sales and marketing outreach.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

August Highlights at InsightSquared

InsightSquared

August marks the official end of the summer. With pumpkin spices and caramel apples coming, the InsightSquared team gathers again for our monthly company lunch and the Recognition Dart.

4 Smart Ways to See Who Has Visited Your Website

Visitor Queue

As a B2B business, your bread and butter are other companies that are in need of the services or products you offer. While you may already be spending time on lead generation, there’s no doubt that the best way to get leads is to follow up with companies that have already visited your site.

The Ultimate Guide to Organic Quora Marketing

Albacross

Over 400.000 different topics make Quora one of the best places for sharing knowledge educating your potential customers. Not to mention that 63% of Quora visits are coming from search engines.

Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

The world today is such that a lot of products and services can be had on demand. There are Uber and Lyft for transportation needs, ready-made apps and software companies can use and integrate into their system (such as SaaS), and Amazon to take care of online shopping needs and product delivery.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Should You Complete HubSpot’s Content Marketing Certification Program?

nDash

“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it?

How Natural Language Processing Helps You Create Better Content

MarketMuse

The post How Natural Language Processing Helps You Create Better Content appeared first on MarketMuse. On Demand Resource Center Webinar

Sådan ruster du salg og marketing til den næste finanskrise

Integrated B2B

[DANISH LANGUAGE]. B2B-virksomheder har i øjeblikket lynende travlt med at omstille deres salg- og marketingafdelinger til account-based marketing (ABM), inden den næste finanskrise sætter ind.

How is an agile marketing organization different from a regular marketing organization?

Net-Results

I would imagine in many ways it’s like how a regular development team is different from an Agile development team. Traditionally, you’d define a project, plan it out and work towards it. The problem with that approach is that when coding software, you don’t always know upfront what you want or need.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.