Fri.Sep 13, 2019

Better vs. New: How Content Marketers Can Reset Their Priorities

Contently

If there’s one thing every content marketer loves, it’s the grind. You know the feeling. You’ve got a cup of coffee next to your laptop and you’re typing away like the devil is nipping at your heels. You’re on deadline, the story goes live in an hour, your editor’s lighting up Slack with last minute questions, and you just. freaking. lede.

Build a Customer Centric Foundation for Today’s B2B Buyers

The Mx Group

The post Build a Customer Centric Foundation for Today’s <br> B2B Buyers appeared first on The Mx Group

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Social Selling: The Right Way and The Wrong Way of Doing It

Modern Marketing

The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “ social selling ” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems.

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From Shareholder to Stakeholder – A New Corporate Purpose and Brand Identity

Biznology

A huge, fundamental change on “the purpose of a corporation” was announced by The Business Roundtable on August 19 which basically re-defines the role of business in society.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What We Learned at Content Marketing World 2019: Producing Engaging Content is the #1 Challenge

ScribbleLive

Another year, another amazing Content Marketing World conference in Cleveland. This year, we decided to take a new approach and gather audience data using an interactive solution assessment at the Rock Content booth in exchange for our super swanky mini Etch-A-Sketch.

More Trending

Google NLP API Tool: Optimize Your Content to the Next Level

SEMrush

Do you want to optimize your content to the “next level“ using Google NLP Tool? By using the powerful tool, you will be more confident about your content that is optimized for the same niche you want to rank to the top of Google‘s organic search. SEO & Marketing 101

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5 Steps to Ensure a High Quality of Followers

SocialBakers

Quality can be more important than quality when it comes to your social media audience, so make sure you're attracting the right kind of followers

The Weekly Wrap: How to Go Off Script AND Stay in Compliance

Content Marketing Institute

This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content marketing idea you really need to know.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

NEWLY UPDATED! This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Enjoy! Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Martech news roundup: Optimizely, Adobe, NextRoll

ClickZ

In our roundup of this week’s martech news, we highlight: Optimizely has released Performance Edge for faster testing. Adobe has unveiled Customer Journey Analytics. AdRoll has rebranded as NextRoll to reflect expansion beyond retargeting.

Freelancer Bootcamp: 7 Tips to Avoid Hitting the Big White Wall of Writer’s Block

ClearVoice

Rent is due on the first whether you’re inspired or not. If you’re a freelancer who makes a living copywriting , you don’t have the luxury of waiting for inspiration to strike. You have deadlines, and your clients hired you because they need somebody to make the word magic happen.

5 Steps to Ensure a High Quality of Followers

SocialBakers

Quality can be more important than quantity when it comes to your social media audience, so make sure you're attracting the right kind of followers. Social Media News influencer marketing social media management social media marketing social media monitoring social media statistics social media tip

How Artificial Intelligence Will Transform Marketing in 2020

Martech Advisor

Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer’s journey, writes Ipsit Roy, a freelance content writer.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Building ABM: Interview with Averna

Triblio

Myriam Duchaine, Marketing Director at Averna , understands what’s needed to build out an account-based marketing (ABM) program. From the importance of getting sales and marketing to work hand-in-hand to strategically looking ahead, Myriam gets it.

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Win a Free Ticket to Litmus Live Boston 2019 from Constant Contact

Litmus

It’s hard to believe we’re less than a month away from our second conference of the year, Litmus Live Boston (October 9-11).

How to Generate More Leads with Every Article You Publish

Convert

Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. It’s hard enough to write unique articles that aim at appealing your target audience.

12 Must-Open Email Newsletter Examples to Learn From

SendGrid

Get inspired for your next email newsletter campaign by reading through 12 real-world examples. The post 12 Must-Open Email Newsletter Examples to Learn From appeared first on SendGrid. Email Marketing

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Help, I Have Too Many Healthcare Marketing Personas!

SmartBug Media

Buyer personas are an integral part of any inbound marketing strategy. They help you understand your audience so you can create spot-on messaging that effectively speaks to their interests, motives, goals, and pain points.

5 Tips for Selecting the Marketing Tech Stack your Business Needs

Martech Advisor

Unsure how to evaluate your current tech stack, or strategically put yours together in the first place? Here are 5 steps that Cherryl Pressley, CEO of Black Pearl Mail suggests to ensure your technology aligns with your business’ needs and will help you achieve your organizational goals.

See How Tech Intelligence Can Help You Close and Convert Deals Faster in 3-Minute Live Demo

HG Data

Register for this month’s Salesforce Demo Jam competition on September 19, for a quick, unscripted, live demo of how you can use HG Insights Tech Intelligence in Salesforce to improve your sales and marketing outreach.

Why Is Automation Important in Business

Altitude Branding

Changes in global trade policies brought increased demand for business to perform high-level complex functions which were labor-intensive modules.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

August Highlights at InsightSquared

InsightSquared

August marks the official end of the summer. With pumpkin spices and caramel apples coming, the InsightSquared team gathers again for our monthly company lunch and the Recognition Dart.

Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

The world today is such that a lot of products and services can be had on demand. There are Uber and Lyft for transportation needs, ready-made apps and software companies can use and integrate into their system (such as SaaS), and Amazon to take care of online shopping needs and product delivery.

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The Ultimate Guide to Organic Quora Marketing

Albacross

Over 400.000 different topics make Quora one of the best places for sharing knowledge educating your potential customers. Not to mention that 63% of Quora visits are coming from search engines.

How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames

Search Engine Journal

Learn five actionable tips that will help you write a great subject which actually gets opened. The post How to Write Excellent Subject Lines for Your Outreach Emails via @BrockbankJames appeared first on Search Engine Journal. Content Marketing Link Building

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

4 Smart Ways to See Who Has Visited Your Website

Visitor Queue

As a B2B business, your bread and butter are other companies that are in need of the services or products you offer. While you may already be spending time on lead generation, there’s no doubt that the best way to get leads is to follow up with companies that have already visited your site.

Facebook Ads and Landing Pages: 4 Tips to Grow Your Audience Like a Champ

ConvertKit

I’m a big fan of the Great British Baking Show. (If If you haven’t seen it, flip over to Netflix and give it a try. I’ll wait.). It’s some of the most wholesome reality TV you’ll find. Each week, contestants compete to become star baker (and avoid elimination).

4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

Brands are increasingly adopting Virtual Reality in their marketing plans, while others still have their doubts. In this article, we discuss four examples of virtual reality marketing to help you learn from the hails and fails of the brands who dared.