Content Marketing Institute
NOVEMBER 22, 2022
Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.
KoMarketing Associates
NOVEMBER 22, 2022
As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels. Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives.
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Webbiquity
NOVEMBER 22, 2022
Inflation, supply chain issues, elections, recession(?). It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox.
Influitive
NOVEMBER 22, 2022
By Shannon Howard & Jeni Asaba Building genuine relationships with customers is the foundation of any customer advocacy program. There’s no way around it. Superficial interactions are short lived and leave customers feeling used and unappreciated. But discovering who your customers really are, far beyond their title, can be a challenge. Our recommendation — turn […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CopyBlogger
NOVEMBER 22, 2022
Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content. Continue Reading. The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
NOVEMBER 22, 2022
There are many reasons to migrate your website to a new web host. Maybe you’re experiencing more downtime than you should be, The post 7 Easy Steps to Migrate Your Website to A New Web Host appeared first on The Daily Egg.
Buffer
NOVEMBER 22, 2022
We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews.
The Daily Egg
NOVEMBER 22, 2022
Food brings people together, even online. With a food blog, you can share original recipes, review restaurants, demonstrate your cooking techniques, and. The post 6 Easy Steps to Start a Food Blog appeared first on The Daily Egg.
Lead Liaison
NOVEMBER 22, 2022
The Lead Analyzer: Get Your Leads In Order. In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more! With multiple prospects and stages to track simultaneously, sales professionals need convenient ways to stay organized and focused on the target ahead.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Ahrefs
NOVEMBER 22, 2022
You can make money at the click of a button whenever you need to with a strong email list. Unlike other marketing channels, you have full control and ownership here. So how do you grow your email list?
Benchmark Email
NOVEMBER 22, 2022
The holiday season is when retailers and eCommerce business owners look forward to their busiest times when customers shop for gifts for loved ones. However, this year could be different for most online stores. With the current inflation rate and an unexpected decline in retail sales, the IMF is warning that colliding pressures are pushing… The post How eCommerce Businesses Can Utilize Amazon Marketplace This Holiday Season appeared first on Benchmark Email.
Sprout Social
NOVEMBER 22, 2022
The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.
LeanData
NOVEMBER 22, 2022
With a looming market downturn, trade shows can be an expensive marketing play. And it’s not just the booth space. It’s the eye-catching custom display, branded swag, and embroidered polos — not to mention sponsorships and employee travel expenses. So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
NOVEMBER 22, 2022
YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. The post YouTube Brings Photo Editing & Quizzes To Community Posts appeared first on Search Engine Journal.
Martech
NOVEMBER 22, 2022
The 2022 FIFA World Cup is now underway in Qatar, and brands are lined up to reach the 5 billion fans globally who are expected to watch the tournament, which runs through December 18. Many advertisers are integrating connected TV (CTV) and over-the-top TV (OTT) into their omnichannel approach, in order to reach the many younger viewers who will be streaming the content, according to Bridget Hall, planning director, Americas for M&C Saatchi Performance.
Search Engine Journal
NOVEMBER 22, 2022
Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search Engine Journal.
Navigate the Channel
NOVEMBER 22, 2022
We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. Let’s talk about how you can make that happen. B2B lead nurturing is the process of building strong relationships with your current or potential customers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
NOVEMBER 22, 2022
If you're planning your 2023 SEO strategy, you need to know what's coming. SEJ Senior Editor Ben Steele shares insights on the State of SEO. The post The State of SEO With SEJ’s Ben Steele [Podcast] appeared first on Search Engine Journal.
Engagio
NOVEMBER 22, 2022
In this article, we dove into the buyer journey with Demandbase’s CRO & CMO to share top takeaways for marketing and sales looking to spot the juiciest opportunities earlier, engage at every step more intelligently, and close deals faster. . The post The Buyer Journey From a Chief Revenue Officer and Chief Marketing Officer’s Point of View appeared first on Demandbase.
Liveintent
NOVEMBER 22, 2022
You know the old saying: With great data comes great responsibility. (Ok, we changed it a little, but the point still stands.). Publishers and media brands now have an overwhelming amount of data sources to pull from. And that means they need to be smarter than ever about how to use and activate that data. As a 2022 study from Matillon found, data volumes are growing by over 60% per month across organizations.
FMG Suite
NOVEMBER 22, 2022
Getting to know an advisor or firm is the first step to establishing trust. If you don’t know an advisor very well, you’re not very likely to confide in them or trust them with your finances. That’s why a financial advisor’s bio is of the utmost importance. It’s a window that shows clients who you are, what you do, and why you do it. The bio is found on the “About Me or About Us” page of your website.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sana Commerce
NOVEMBER 22, 2022
Exclusive report. How to be B2B e?commerce ready in 2023. Get insights on the top 2023 trends in B2B e-commerce — plus, learn how to prepare and improve your own e-commerce strategy for next year. Success! You will receive the report shortly via email. Here are the top B2B e?commerce trends you need to know. 2/3 of businesses are spending more online now than they did before the pandemic — that means more pressure on companies to provide exceptional customer experiences and adapt to the times.
DealSignal
NOVEMBER 22, 2022
Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy. Even if you do manage to develop efficient advertising, your target group might be unreachable due to discrepancies between the data provided and actual customer information.
Bannerflow
NOVEMBER 22, 2022
Are you living the online marketer’s dream? High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions. Impressions and click-through rates are two of the most common metrics to measure display advertising success.
OnMessage
NOVEMBER 22, 2022
Ask most C-suite executives if their company’s vision, mission, values, strategy and story impact business performance and they are sure to say. “Yes, they are very important.” However, when you look at how these critical dimensions are managed across the organization and throughout the employee experience, you would question just how important they [.].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Bannerflow
NOVEMBER 22, 2022
The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. Results from our latest all-industry ad campaign research indicated that smartphones take up 68% of the device share compared to desktops. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy.
Porch Group Media
NOVEMBER 22, 2022
When it comes to the digital world, an email address is required for pretty much everything – online shopping, online banking, social media, apps, rewards programs, work, etc. As a result, U.S. consumers have an average of two email addresses: a primary email address that is regularly checked for important notices, and a secondary email address that they will check on occasion.
Bannerflow
NOVEMBER 22, 2022
Dynamic remarketing is a powerful way of enabling greater precision and efficiency within your advertising campaigns. It helps you re-engage users on a personalised level, based on their past online interaction with your brand. Remarketing targets existing audiences with general ads relating to your website. However, dynamic remarketing goes one step further and retargets audiences with ads featuring the exact product or service they viewed on your site.
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