Tue.Nov 22, 2022

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons

Content Marketing Institute

Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading → Company News

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Chatbots For Online Business: Everything You Need To Know

Marketing Insider Group

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path.

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Report: More Leading Marketers are Adopting an Agile Approach to Budgeting

KoMarketing Associates

As marketers look to improve upon the return-on-investment (ROI) of their various tactics, new research suggests that many are taking a more agile approach to budgeting. Specifically, they are adjusting their spending according to the ROI they see from specific channels.

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How Out of Office Messages Connect You to Customers


By Shannon Howard & Jeni Asaba Building genuine relationships with customers is the foundation of any customer advocacy program. There’s no way around it. Superficial interactions are short lived and leave customers feeling used and unappreciated.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2022


Inflation, supply chain issues, elections, recession(?). It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear.

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5 Ways to Increase Conversions Before Black Friday & Cyber Monday

SmartBug Media

Black Friday and Cyber Monday (BFCM) are quickly approaching, and you know what that means: It's crunch time for you to start improving your website for Christmas sales! If you're scrambling to finalize your holiday promo and forgot about improving your site, don’t worry—we’ve got you.

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The 3M levers advertisers can use to trigger positive behavior change


30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems. While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective.

How to Use Litmus for Email Automation When You’re Asked to Do More With Less


Are you’re trying to figure out how to do more email marketing with fewer staff and resources, less of a budget–and higher expectations for performance? Perhaps you just want to see more results from the time you commit to your email marketing campaigns.

The Lead Analyser: Get Your Leads In Order

Lead Liaison

The Lead Analyzer: Get Your Leads In Order. In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more!

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

10 Customer Success Metrics to Keep Your Team Motivated and Customers Loyal


How do you measure your business’s success? Your sales and revenue are the most obvious metrics. However, focusing on those could leave you chasing the wrong targets. After all, large sales numbers don’t necessarily translate to higher profit. You may be spending a lot to get those sales.

Top B2B Customer Nurturing Strategy Tips

Navigate the Channel

We’ve all been there. You’re trying to make a sale, but you can’t seem to connect with your clients on a deep enough level to close the deal. The truth is that you might not be doing enough to nurture the customer relationship and earn their trust. Let’s talk about how you can make that happen.

A New Era Of Google Search: What It Means For SEO via @sejournal, @martinibuster

Search Engine Journal

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of Google Search: What It Means For SEO appeared first on Search Engine Journal.

e.l.f. Beauty on Influencer Marketing in the Metaverse


Gain the confidence you need to explore influencer marketing in the metaverse with insights from e.l.f. Beauty’s Lauren Thermos

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

7 Ways To Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1

Search Engine Journal

Let's take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal. Local Search

How to start and grow a social media marketing agency

Sprout Social

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape.

Competitor Mapping: What Is It & How To Do It

Search Engine Journal

Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search Engine Journal. Digital Strategy SEO

Accuracy Matters: Why You Should Look Into Zoominfo Alternatives


Too many B2B data providers suffer from outdated leads that can cause companies to lose potential customers. To create effective marketing campaigns, many companies find themselves looking for ZoomInfo alternatives that actually provide them with accurate data to build a potent sales strategy.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

YouTube Brings Photo Editing & Quizzes To Community Posts via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. The post YouTube Brings Photo Editing & Quizzes To Community Posts appeared first on Search Engine Journal. News YouTube

Display advertising CTRs and what these mean for your industry


Are you living the online marketer’s dream? High click-through rates from your target market and a steady flow of conversions that leave your competitors in the dust. Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions.

TrustRadius: Telling Stories With Data


In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences.

The Power of a Strong Sales and Marketing Relationship


A strong relationship between sales and marketing can strengthen your go-to-market (GTM) organization. By cultivating sales and marketing alignment, GTM teams can deliver meaningful and resonant experiences for customers and prospects.

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

6 Influencer Marketing Tips from Kat Stickler, Nikki DeRoest, and Alice Hampton


Hear the top influencer marketing tips these creators and their talent manager would recommend to any brand

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Introducing Comparisons: Easy Context for Content, Author, and Topic Performance


We’re excited to announce comparisons— comparison mode and author/section comparisons —in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. .

If You Want to Win — Maintain Alignment Across These Dimensions of Your Business.


Ask most C-suite executives if their company’s vision, mission, values, strategy and story impact business performance and they are sure to say. Yes, they are very important.”

The impact of mobile vs desktop display advertising for your industry


The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. Results from our latest all-industry ad campaign research indicated that smartphones take up 68% of the device share compared to desktops.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

13 Reasons You Might Be Generating Fewer Leads


If you’re not generating as many leads as you’d like, there could be several reasons why. Maybe your target market has shifted, and you need to adjust your message. Perhaps you’re not being visible enough online.

How To Accelerate Performance Using Dynamic Remarketing


Dynamic remarketing is a powerful way of enabling greater precision and efficiency within your advertising campaigns. It helps you re-engage users on a personalised level, based on their past online interaction with your brand.

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Introducing Comparisons: Easy Context for Content, Author, and Topic Performance


We’re excited to announce comparisons— comparison mode and author/section comparisons —in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. .