Tue.Jul 27, 2021

How Does Your Email Sound?

Litmus

As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails?

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new.

Insiders

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Hiring After COVID-19: Post-Pandemic Trends to Watch

Zoominfo

The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”.

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10 Tough Questions to Evaluate Your Target Account List

The Point

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

B2B Marketers Now Use Facebook More Than Any Other Social Network

KoMarketing Associates

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers.

More Trending

Information + Integrations = Power for Associations. Here’s Why.

Higher Logic

The post Information + Integrations = Power for Associations. Here’s Why. appeared first on Higher Logic. Find out how to make your member data more useful for your association with software integrations between your AMS, online community software, and marketing automation platform.

How to Turn Influencers Into a Powerful Content Force

Content Marketing Institute

Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help.

6 Reasons Why Video Is The Future of Content Marketing

Scoop.it

Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge.

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Agency Report: The State of Lead Nurturing

Sharpspring

With the term “lead nurturing” trending lately, you’ve probably noticed that a hot topic in conversations about sales and marketing recently has been lead nurturing funnels and programs. In case you’re wondering, lead nurturing is exactly what it sounds like!

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

4 Lead Generation Strategies for Higher Ed Using Inbound Marketing

SmartBug Media

The higher education industry contributes significantly to growth of the economy, and it was one of many industries heavily impacted by the COVID-19 crisis. With growing demand for online and virtual schooling, higher ed continues to grow in market size , estimated to hit $2,367.51

40+ Experts Share Their #1 Tip for Using Stock Photos on Social Media

Bannersnack

21 minutes read Stock photos don’t have the best reputation. Not according to Google suggestions, at least. And yet, many companies, from small businesses to corporations, rely on stock photos and use them frequently in marketing materials and on different digital platforms.

Does Your CEO Know You Are Relying On Gut Instinct To Make Some Of Your Go-To-Market Decisions?

HG Data

Scott smyth. vp global sales. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook. According to a recent study, 36% of executives make decisions based on their gut, despite interacting with data on a daily basis.

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Introducing Saved Views

MarketMuse

Introducing Saved Views — a better, faster, and easier way to gain insight from MarketMuse data. For those on a Plus plan or higher (any plan that includes inventory). Previously, Configure Table was the only way to arrange your data to suit your needs.

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The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

#35 Deepa Garg Talks Performance Marketing And Finding Your Purpose

LeadsRX

Deepa Garg, from Prosperity Digital Marketplace , talks about purpose driven marketing and using that as the foundation for your entire customer journey.

Facebook & Instagram Ad Tips That Will Drive Conversions

Visitor Queue

Facebook and Instagram are the two most popular social media platforms with 169 and 121 million users, respectively. Facebook is not just the largest social media platform in the world, but it’s also the most developed for both organic and paid marketing.

31 Impressive Content Marketing Examples You Can Use Today

Optinmonster

Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective.

10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM

Search Engine Journal

It's important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal. Paid Search

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

5 Easy Things You Can Do for Better Manufacturer Lead Generation

Industrial Marketer

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before.

Pinterest Users Can Make Money With Affiliate Links via @sejournal, @MattGSouthern

Search Engine Journal

Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. The post Pinterest Users Can Make Money With Affiliate Links appeared first on Search Engine Journal. News Pinterest

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The Best Copywriting Formulas You Should Follow

Anyword

Don’t Reinvent the Wheel … Use a Copy Formula! If you are new to copywriting, perhaps you are all eager and ready to become the Shakespeare of marketing prose. Or, maybe you are an experienced writer who is totally dedicated to the trade, and putting in serious hours while composing superior copy.

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TikTok Launches 8 New Features For Livestreams via @sejournal, @MattGSouthern

Search Engine Journal

TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more. The post TikTok Launches 8 New Features For Livestreams appeared first on Search Engine Journal. News TikTok

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

YouTube SEO Study: Insights & Data to Help You Rank Higher

SEMrush

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one! Data Studies

Rule of 3: Managing Your B2B Web Leads

BOP Design

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line?

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Are Hyphens in Domain Names Okay for Google? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal. Search Podcast SEO

Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys.

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!