Sun.May 17, 2020

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The 10 Best Video Search Engines via @JuliaEMcCoy

Search Engine Journal

Tons of video search engines are out there to help you find the perfect video. Here’s a list of the 10 best. The post The 10 Best Video Search Engines via @JuliaEMcCoy appeared first on Search Engine Journal.

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Kayla’s App of the Week: Likewise

Heinz Marketing

By Kayla Beard , Marketing Intern at Heinz Marketing. The past two months have been filled with uncertainty, panic, and a lot of downtime in the quarantine. I have binge watched Netflix, learned how to cook, and become an expert walker. . Likewise is a startup company located in Bellevue, Washington aimed at providing an easy, quick platform for people to find recommendations.

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints.

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7 Underrated Content Marketing Tips for New Websites

Spiralytics

Content marketing is undoubtedly one of the best ways to reach an audience and make conversions. One report shows that only 39% of marketers are believed to be successful in tracking their content marketing ROI.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Branding During Times of Crisis Part 2: Stay Close to Your Audience

Walker Sands

In part one of our Branding During Times of Crisis series, we covered the importance of relying on your brand to guide decision-making in turbulent times. With a strong, resilient brand in place, it’s important to stay close to your audience so that you fully understand their needs and can adapt your business and strategies accordingly. Continuous monitoring of your audience’s behavior will ensure your brand is effectively reaching them in the right way, at the right place in the buyer journey.

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Branding During Times of Crisis Part 3: Building Brand Loyalty

Walker Sands

In the first two posts of our three-part Branding During Times of Crisis series, we covered the importance of relying on your brand foundations to guide decision-making and staying connected with your audience to understand their shifting needs. If you’ve done those two things, you’re well on your way to building a brand that can overcome any obstacle.

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Branding During Times of Crisis Part 1: Back to Basics

Walker Sands

It’s a strange time for marketers. Faced with stay-at-home orders and totally remote work routines, buyers’ behaviors are shifting. In response, your B2B company has probably had to adjust its messaging or offer pricing flexibility to adapt to the current climate. But have you considered the critical role your brand will play in determining how you adapt?