Sun.May 17, 2020

Kayla’s App of the Week: Likewise

Heinz Marketing

By Kayla Beard , Marketing Intern at Heinz Marketing. The past two months have been filled with uncertainty, panic, and a lot of downtime in the quarantine. I have binge watched Netflix, learned how to cook, and become an expert walker. .

7 Underrated Content Marketing Tips for New Websites


Content marketing is undoubtedly one of the best ways to reach an audience and make conversions. One report shows that only 39% of marketers are believed to be successful in tracking their content marketing ROI. Content Marketing

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The 10 Best Video Search Engines via @JuliaEMcCoy

Search Engine Journal

Tons of video search engines are out there to help you find the perfect video. Here’s a list of the 10 best. The post The 10 Best Video Search Engines via @JuliaEMcCoy appeared first on Search Engine Journal. Content Marketing Tools

10 Surprising things you didn’t know about Staff Accountant, Chris Ramirez


10 Surprising things you didn’t know about Staff Accountant, Chris Ramirez. As GreenRope’s staff accountant, Chris plays a vital role on our tight-knit team.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Designing an off the shelf lead nurture engine for Oracle

Eloqua Tips and Tricks

Designing an off the shelf lead nurture engine for Oracle. A few years back Oracle asked me to design an off the shelf partner lead nurturing engine that they could use to enable their partners to market to their own databases on a shared instance of Eloqua.

Are you ready for your new buyer’s journey?

Marketing Advisory Network

Photo by Chris Henry on Unsplash. Businesses are still buying products and services but their process is different than it was just a few weeks ago. Unless you sell products that are in higher demand due to the pandemic, such as disinfectant or remote data protection services, buying processes to new prospects, and perhaps even renewal discussions with customers, have likely slowed.