Sun.Oct 06, 2019

Engage Your Customers with Episodic Content

Modern Marketing

On the Fly is our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s featured expert is Brian Fanzo , founder of iSocialFanz.

Secret Treasures of the AP Stylebook: Important Updates You May Have Missed


When was the last time you ever gave yourself a nice, leisurely chunk of hours to peruse the latest edition of the AP Stylebook? To check out its new sections, re-familiarize yourself with core sections and discover new ones like Health & Science, Polls & Surveys, and… Emoji.

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)


10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users.

How to Find (and Research) Your Target Audience


If content is king, then distribution is undoubtedly its all-important queen. Data Analytics Marketing Strategy

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How We Grew Blog Traffic by 650% in Two Years — Organically


Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case.

More Trending

How to Get Verified on Instagram


Oh, the desirable little blue check. Many want it, few get it, even fewer know how to get it. That symbol next to your name implies you’re officially Instagram Verified, which means you’re the person that you claim you are.

FAQ 52

Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses


Mike Moran is the co-author of the book on Content Marketing and Big Data, Outside-In Marketing. You can see more from Mike Moran at One of the initial reasons you started Bizology is that, traditionally, B2B companies tend to have little marketing experience of any kind.

When "Prove You Know Me" Personalization is Essential

B2B Marketing Directions

A few months ago, I published a post arguing that marketers who want to improve the effectiveness of personalized marketing should focus primarily on making personalization pragmatically useful to recipients.