Zoominfo

OCTOBER 6, 2019

Hiring the perfect candidate is no easy task – especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics from a CareerBuilder survey : 53% of bad hires brought a negative attitude to the workplace. 37% of businesses report a decrease in productivity due to a bad hire.

High Quality Lead 130

High Quality Lead Work Management Copywriting Transparency 130

Buffer

OCTOBER 6, 2019

10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We believe so! Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our

Brand Identity 71

Brand Identity Branding Work Management Verticals 71

Magisto

OCTOBER 6, 2019

Oh, the desirable little blue check. Many want it, few get it, even fewer know how to get it. That symbol next to your name implies you’re officially Instagram Verified, which means you’re the person that you claim you are. But the truth is, that badge says much more; its exclusiveness makes it prestigious, reserved only to the known, rich and famous – or at least insta -famous.

Cross-Selling 63

Cross-Selling Profiling FAQ Paid Search Agency 63

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

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B2B Marketing Directions

OCTOBER 6, 2019

A few months ago, I published a post arguing that marketers who want to improve the effectiveness of personalized marketing should focus primarily on making personalization pragmatically useful to recipients. This argument was based on the results of several research studies, including a 2018 survey by Gartner/CEB that polled more than 2,500 consumers in North America, Europe, and Asia-Pacific.

Personalization 53

Personalization Webinar Metrics Gartner Ideal Customer Profiles 53

Perkuto

OCTOBER 6, 2019

According to recent Gartner research, nearly 70% of marketing leaders say they rely heavily on agencies to keep pace with change, develop strategy, and execute marketing programs. At the same time, the ID Comms 2018 Global Media Transparency Report reveals 40% of marketers distrust their agency partners.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies ROI 40

Spiralytics

OCTOBER 6, 2019

If content is king, then distribution is undoubtedly its all-important queen.

Research 48

Research Distribution Content Analytics 48

ClearVoice

OCTOBER 6, 2019

When was the last time you ever gave yourself a nice, leisurely chunk of hours to peruse the latest edition of the AP Stylebook? To check out its new sections, re-familiarize yourself with core sections and discover new ones like Health & Science, Polls & Surveys, and… Emoji. Unless you’re a proofreader, a diligent editor or a journalism professor, the answer to this is either, maybe “a decade or two ago,” or maybe never.

Guidelines 77

Guidelines Rules Customer Surveys Case Studies 77