Fri.Apr 20, 2012

Trending Sources

32 White Hat Ways to Build Inbound Links

Hubspot

This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work.

Link 60

8 More Compelling Infographics About Content Marketing

KoMarketing Associates

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand.

Klout to Launch Brand Pages: Should Marketers Care?

Hubspot

Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." Klout calls these pages a "way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.".

Best Random but Interesting Marketing Posts, Articles and Resources of 2011

Webbiquity

As always, this penultimate post highlighting the most valuable content of the past year is dedicated to interesting marketing and social media content that didn’t fit neatly into any other category.

Price 12

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Selling and Journalism

B2B Memes

I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.”

Friday Wrap-up: This Week in B2B Marketing Tips

Reachforce

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! The Secret to Generating Revenue: Sell More Don’t let the title of this post

You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

Modern Marketing

by Jesse Noyes | Tweet this Marketers everywhere know the game has changed. Email, social, events, display ads – everything in the marketing playbook has been touched by continually advancing technology. No one knows this more than David Meerman Scott , the author of Real Time Marketing & PR , the New Rules of Marketing & PR and Newsjacking. In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe.

B2B 10

How to Integrate Inbound Call Tracking With Online Analytics

Hubspot

For many marketers who rely on the phone, life is like living in Germany -- before the wall came down. On one side of the wall -- the click side -- life is rich with data. You can track inbound traffic, its sources, its path through your site, and its progress through your funnel.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Content Marketing Showcase Series # 4 Red Bulletin

Ambal's Amusings

Content Marketing Showcase Series # 4 Red Bulletin. Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. Normal. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. Name : Red Bull’s ‘Red Bulletin’ Magazine for iPad.

Learn from the Pros – Contests & Promotions We Love

Vertical Response

Contests and promotions are a great way to get people excited and talking about your business. They can be a refreshing addition to your usual advertising.

The Anatomy of a Successful Tweet

SnapApp

An old writing adage suggests that novelists are failed short story writers, and that short story writers are failed poets -- suggesting that the short form is the most challenging. By that measure, bloggers are failed Facebook posters, and every Facebook post is a failed Tweet.