Fri.Apr 20, 2012

32 White Hat Ways to Build Inbound Links


This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work.

Link 60

8 More Compelling Infographics About Content Marketing

KoMarketing Associates

Content marketing is argued to be the “heartbeat” of many companies’ marketing efforts, without original intriguing content it is difficult for successful efforts to be delivered by a brand.

Trending Sources

Klout to Launch Brand Pages: Should Marketers Care?


Earlier this week, Klout announced its own version of brand pages -- Brand "Squads." Klout calls these pages a "way of giving influencers a place to be recognized and have a direct impact on the brands they care about most.".

Best Random but Interesting Marketing Posts, Articles and Resources of 2011


As always, this penultimate post highlighting the most valuable content of the past year is dedicated to interesting marketing and social media content that didn’t fit neatly into any other category.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Employees represent their companies online, like it or not


Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. In fact, we would love to have everyone else’s cake as well but when it comes to the consequences, we scatter like cockroaches when the lights come on.

Media 11

You Need to Market “Right Now”: David Meerman Scott on Eloqua Experience Europe

Modern Marketing

by Jesse Noyes | Tweet this Marketers everywhere know the game has changed. Email, social, events, display ads – everything in the marketing playbook has been touched by continually advancing technology. No one knows this more than David Meerman Scott , the author of Real Time Marketing & PR , the New Rules of Marketing & PR and Newsjacking. In a few weeks, David is heading to London to give a keynote address at Eloqua Experience Europe.

PR 10

How to Integrate Inbound Call Tracking With Online Analytics


For many marketers who rely on the phone, life is like living in Germany -- before the wall came down. On one side of the wall -- the click side -- life is rich with data. You can track inbound traffic, its sources, its path through your site, and its progress through your funnel.

Content Marketing Showcase Series # 4 Red Bulletin

Ambal's Amusings

Content Marketing Showcase Series # 4 Red Bulletin. Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad. Normal. 2012-04-20T05:49:00Z. 2012-04-20T05:50:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. Name : Red Bull’s ‘Red Bulletin’ Magazine for iPad.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Anatomy of a Successful Tweet


An old writing adage suggests that novelists are failed short story writers, and that short story writers are failed poets -- suggesting that the short form is the most challenging. By that measure, bloggers are failed Facebook posters, and every Facebook post is a failed Tweet.