The Formula for Account-Based Marketing
DiscoverOrg
OCTOBER 19, 2017
Whether you’re already doing it – or thinking about doing it – you’re probably one of an increasing number of B2B companies transitioning to an account-based approach to sales and marketing. The effectiveness of this data-driven, “flipped funnel” approach has been proven many times over, but many professionals struggle with this transition.
Let's personalize your content