Thu.Oct 19, 2017

Why Content Marketing Projects Need Project Managers

ScribbleLive

There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess.

Why Contextual Relevance Is Everything, Marketers

Modern Marketing

Back in 2014 my colleague and Forbes contributor Steve Olenski wrote a post entitled The Nine Letter Word Every Marketer Needs To Remember At All Times. The word Steve was referring to was relevance.

Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

Modern B2B Marketing

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment.

The resurgence of values-based branding for restoring trust

Biznology

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

How much does outsourced lead generation cost (vs. keeping it in house)?

ViewPoint

Tastes great, less filling—that’s not only one of the greatest campaigns ever ( AdAge says it’s 8 th on the list), it has a corollary in the sales lead generation space. Just as Miller Lite excels in two conflicting arenas (palatability and how full it makes you feel), outsourced teleprospecting does as well. By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim. Costs Less.

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The Formula for Account-Based Marketing

DiscoverOrg

Whether you’re already doing it – or thinking about doing it – you’re probably one of an increasing number of B2B companies transitioning to an account-based approach to sales and marketing. The effectiveness of this data-driven, “flipped funnel” approach has been proven many times over, but many professionals struggle with this transition.

Nudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes

Contently

This decade, native advertising has been one of the hottest—and most controversial—media trends. It’s been heralded as both a savior of the media business and a slayer of reader trust. The truth likely falls somewhere in the middle.

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Marketers See Potential in Cross-Channel Marketing for 2018

KoMarketing Associates

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. As marketers look ahead to 2018, they are seeing more potential in areas such as cross-channel marketing, but they still face several obstacles in terms of achieving their goals.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Content Marketing Institute

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question.

9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

Weibo is one of the leading social media platforms in China – and it continues to grow its audience and user base. Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. With such a large user base, more and more companies have started using Weibo to communicate and engage with their audiences. In 2016, there were 1.3 million Weibo enterprise accounts across 60 industries.

5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration

Lead Liaison

What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation.

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Using Social Media for Customer Service

Navigate the Channel

There are many ways that B2B companies are different entities than B2C companies, but social media usage is not one of them. Because the fact is that your prospects, existing customers and employees are all on social media, probably every single day.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

After writing 10,000 cold emails for 550 companies, this CEO shares her strategy for getting higher response rates

Leadfeeder

In the last four years, SalesFolk CEO Heather R Morgan has helped over 550 B2B companies improve their sales and marketing emails. They’ve done this for companies like Verifi, Brainshark, Square, and even the 140 year old Dutch revolving door company, Boon Edam. Heather is also a columnist for Inc magazine, Forbes, and has appeared on channels such as NBC as an email expert. In other words, Heather knows how to write compelling emails.

How to Understand Facebook Insights for Social Video

Hubspot

I'm Nick, and I'm new to the HubSpot Marketing Blog. But I'm not new to HubSpot. I've been working at HubSpot for over a year now, and in that time, I've created more than 50 videos for HubSpot's Facebook page. And over the last year, we've grown our organic Facebook video views by nearly 250%.

Brand Design for the Professional Services Firm: The Ultimate Guide for Marketers and Executives

Hinge Marketing

If you are considering, or about to embark on, a rebranding program for your firm, you have an exciting opportunity ahead of you to change the way prospective clients think about your organization. Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve.

Did Samsung Just One-Up Apple on Its Cool Factor?

Hubspot

Let's cut right to the chase: At this week's Samsung Developer Conference, the event's namesake announced a bunch of really cool new stuff. And we'll get to it -- I promise.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Winning Brands Must Dare to be Different

Type A Communications

October 29, 2017 by Mitch Duckler Does your brand own a distinct place in customers’ minds that is truly meaningful to them? Brand strategy is all about how you differentiate. read more. Branding Customer Journey Digital Branding Full Surge Mitch Duckler

Chalk Talks: Driving Demand with Interactive Video

Vidyard

Don’t count on “fake followers”

Exo B2B

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at “fake followers”. .

Twitter Will Allow 280 Characters, Like It or Not

Content Standard

It’s easy to find a problem that needs to be solved, but it’s often much easier to create a solution for one that doesn’t exist.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Client Spotlight: Launch Provides Marketing Strategy and Digital Marketing Insight for McLane Intelligent Solutions

Launch Marketing

The Project. McLane Intelligent Solutions (McLane Intel) has provided tailored IT services and support to small and medium-sized Texas businesses and non-profits since 1999.

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Are Your Reps Armed to be Superagents?

Akoonu

Really good enterprise sales people are a lot like 007 “superagents.” They are resourceful, fast-acting and masterful users of the best tools of their trade. They know how to scan and assess a situation for opportunities and dangers, and perfectly time when and how they take charge.

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Here’s Why You Should Align Paid Digital Advertising Strategy with Business Goals

EMagine B2B Blog

Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients.

The Role of Thought Leadership Content in the B2B Buyer’s Journey

Circle Studio

While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought leadership content as a B2B marketing and sales tool. A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights plays an important role throughout the entire B2B buyer’s journey—from firm awareness to consideration and selection.

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eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Survey finds that the desire for competitive advantage is driving b2b digital transformation

Aspidistra

A recent survey amongst global b2b companies found that the desire for competitive advantage is driving seven out of every ten digital transformation projects around the world.