Thu.Oct 19, 2017

Why Content Marketing Projects Need Project Managers

ScribbleLive

There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess.

Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

Modern B2B Marketing

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment.

Trending Sources

How much does outsourced lead generation cost (vs. keeping it in house)?

ViewPoint

Tastes great, less filling—that’s not only one of the greatest campaigns ever ( AdAge says it’s 8 th on the list), it has a corollary in the sales lead generation space. Just as Miller Lite excels in two conflicting arenas (palatability and how full it makes you feel), outsourced teleprospecting does as well. By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim. Costs Less.

The resurgence of values-based branding for restoring trust

Biznology

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Chalk Talks: Driving Demand with Interactive Video

Vidyard

Twitter Will Allow 280 Characters, Like It or Not

Content Standard

It’s easy to find a problem that needs to be solved, but it’s often much easier to create a solution for one that doesn’t exist.

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How to Understand Facebook Insights for Social Video

Hubspot

I'm Nick, and I'm new to the HubSpot Marketing Blog. But I'm not new to HubSpot. I've been working at HubSpot for over a year now, and in that time, I've created more than 50 videos for HubSpot's Facebook page. And over the last year, we've grown our organic Facebook video views by nearly 250%.

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Winning Brands Must Dare to be Different

Type A Communications

October 29, 2017 by Mitch Duckler Does your brand own a distinct place in customers’ minds that is truly meaningful to them? Brand strategy is all about how you differentiate. read more. Branding Customer Journey Digital Branding Full Surge Mitch Duckler

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Formula for Account-Based Marketing

DiscoverOrg

Whether you’re already doing it – or thinking about doing it – you’re probably one of an increasing number of B2B companies transitioning to an account-based approach to sales and marketing. The effectiveness of this data-driven, “flipped funnel” approach has been proven many times over, but many professionals struggle with this transition.

5 Reasons Marketing Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration

Lead Liaison

What are the 5 ways marketing teams benefit from Microsoft Dynamics CRM and Marketing Automation integration? In this article we’ll discuss 5 ways marketing marketing teams benefit from integrating Microsoft Dynamics CRM with marketing automation.

10 Insider Tips to Successful Video Marketing

Act-On

Hope Horner joins the Rethink Podcast to share her insights to successful video marketing for your company. Digital Marketing Podcast Video b2b video b2b video marketing rethink marketing podcast video marketing

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After writing 10,000 cold emails for 550 companies, this CEO shares her strategy for getting higher response rates

Leadfeeder

In the last four years, SalesFolk CEO Heather R Morgan has helped over 550 B2B companies improve their sales and marketing emails. They’ve done this for companies like Verifi, Brainshark, Square, and even the 140 year old Dutch revolving door company, Boon Edam. Heather is also a columnist for Inc magazine, Forbes, and has appeared on channels such as NBC as an email expert. In other words, Heather knows how to write compelling emails.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Content Marketing Institute

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question.

Did Samsung Just One-Up Apple on Its Cool Factor?

Hubspot

Let's cut right to the chase: At this week's Samsung Developer Conference, the event's namesake announced a bunch of really cool new stuff. And we'll get to it -- I promise.

The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study

Contently

Content marketing studies tend to be happy-go-lucky affairs. Companies are investing more money, executives are buying in, teams are more sophisticated, and so on. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing.

9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

Weibo is one of the leading social media platforms in China – and it continues to grow its audience and user base. Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. With such a large user base, more and more companies have started using Weibo to communicate and engage with their audiences. In 2016, there were 1.3 million Weibo enterprise accounts across 60 industries.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Brand Design for the Professional Services Firm: The Ultimate Guide for Marketers and Executives

Hinge Marketing

If you are considering, or about to embark on, a rebranding program for your firm, you have an exciting opportunity ahead of you to change the way prospective clients think about your organization. Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve.

Stop Obsessing Over Best Practices

Marketing Insider Group

This is an excerpt from my weekly Unthinkable newsletter, which explores intuition at work. Sick of average results and commodity content? Get weekly ideas and stories about conventional thinking and the people who dare to question it. Subscribe here. “Yeah but how do we KNOW?” ” That was a question I asked my boss a couple years ago — or, actually, Read More. The post Stop Obsessing Over Best Practices appeared first on Unthinkable.

The Role of Thought Leadership Content in the B2B Buyer’s Journey

Circle Studio

While many firms are already investing in content marketing, the latest research continues to underscore the importance of strong thought leadership content as a B2B marketing and sales tool. A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights plays an important role throughout the entire B2B buyer’s journey—from firm awareness to consideration and selection.

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Marketers See Potential in Cross-Channel Marketing for 2018

KoMarketing Associates

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. As marketers look ahead to 2018, they are seeing more potential in areas such as cross-channel marketing, but they still face several obstacles in terms of achieving their goals.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Survey finds that the desire for competitive advantage is driving b2b digital transformation

Aspidistra

A recent survey amongst global b2b companies found that the desire for competitive advantage is driving seven out of every ten digital transformation projects around the world.

Don’t count on “fake followers”

Exo B2B

Editor’s note: This is a slightly genetically modified post that was first published on our web strategist’s personal blog several months ago. We felt Claude’s article was still quite relevant in regards to social network management, and specifically to B2B. Claude looks at “fake followers”. .

Here’s Why You Should Align Paid Digital Advertising Strategy with Business Goals

EMagine B2B Blog

Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients.

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Nudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes

Contently

This decade, native advertising has been one of the hottest—and most controversial—media trends. It’s been heralded as both a savior of the media business and a slayer of reader trust. The truth likely falls somewhere in the middle.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Client Spotlight: Launch Provides Marketing Strategy and Digital Marketing Insight for McLane Intelligent Solutions

Launch Marketing

The Project. McLane Intelligent Solutions (McLane Intel) has provided tailored IT services and support to small and medium-sized Texas businesses and non-profits since 1999.