Wed.Aug 14, 2019

Data Storytelling: Best Practices and Visualization Tips To Create Remarkable Reports

Ladder.io

Data storytelling is changing the way we communicate data insights – for the better. By shaping our facts using the right techniques we improve understanding and actions.

Top Email Marketing Engagement Strategies

SendGrid

From writing captivating subject lines to designing polished email content, we’ll give you the hottest email marketing strategies to boost your engagement rates! The post Top Email Marketing Engagement Strategies appeared first on SendGrid. Best Practices Email Marketing

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Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

Content repackaging (also referred to as content repurposing and even content recycling ) is turning existing content into new formats. More often than not, it involves turning text content into infographics, videos, e-books, etc.

4 Business Strategies You May Be Overlooking

Marketing Insider Group

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Strategic Implementation of Martech Roadmaps

Modern Marketing

What do we need to successfully implement a martech roadmap in the Experience Economy ? Helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space.

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Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

How to Scale Your Business in 5 Easy Steps

Biznology

Scaling a business can seem to be a tricky maneuver from the outset. However, with a few steps, you can make the process much easier and more meaningful. In order to scale, a business must consider its business plan and decide on in which direction it wants to proceed.

Improve Lead Generation with Effective Video Marketing

Reachforce

They say a picture's worth a thousand words. What is a video worth ? According to stats, it means a lot to B2B companies. video

7 Things Successful Marketers Do With Original Research

Content Marketing Institute

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Google News Digest: Indexing Issues, Ads Updates, and More

SEMrush

It has been a busy time for Google, with issues affecting search indexing and a number search and ad updates. Read on to see the latest news about Google, from its website indexing and Search Console to the latest in advertising and tools. Industry News

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How AI is Changing the Sales Process

InsightSquared

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis.

10 Best Lead Generation Examples Of Websites

Only B2B

Lead generation is probably one of the toughest facets that businesses have to deal with. Especially when it comes to website optimization for lead generation where a lot of factors. The post 10 Best Lead Generation Examples Of Websites appeared first on ONLY B2B. blogs Lead Generation

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

What Are The Advantages Of Email Marketing?

Only B2B

Ever since the popularity of social media grew, a lot of marketers began questioning the future, value and advantages of email marketing. Those considerations, nonetheless, immediately melted away as marketers. The post What Are The Advantages Of Email Marketing? appeared first on ONLY B2B. blogs email marketing

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How to Incorporate Customer Journey Mapping into Your Marketing Strategy

DivvyHQ

The dream of any business owner is to develop a successful marketing strategy that helps deliver their message to the right audience and at the right moment.

LinkedIn vs. Facebook: Which Is Best for Business?

Hubspot

The slew of social media channels available today can paralyze even the most savvy business owners. Where do you start? Which one is best? How do you avoid wasting time on channels that won't bring in a solid ROI? The struggle is real.

10 Email Marketing Influencers You Need to Be Following

Hatchbuck

Email marketing is a constant whirlwind of change. Trends in visuals and copy are always moving forward at lightning speed, and it seems like every day there’s a cool new way to engage your customers.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Top 10 Instagram Stories Apps That Will Make Your Life Easier

SocialBakers

Instagram Stories have become a powerhouse for both paid and organic content. But if you're spending too much time creating each and every story – you're wasting it! Here are the best apps for Instagram Stories that are guaranteed to improve results and make your life easier

Most Viewed Video Ads: Niche Brands Make the Top 10

AcuityAds

This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear.

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AdWords Quality Score: What marketers need to know

Sprout Social

As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts.

Accessing Culture Beyond Ethnicity: Interests

AcuityAds

Our “Accessing Culture Beyond Ethnicity” series is back to break down how we access culture using technology. Today we are tackling an important component of the in-culture approach, which is often overlooked in modern digital advertising strategies.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

“Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization.

How Inbound Marketing Can Help B2B Enterprise Technology Organisations

Strategic-IC

How can a strategic approach to inbound bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years.

Why marketing attribution hasn’t lived up to the hype—yet

ClickZ

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to modern data collection realities. In the early and mid-2000s, marketing data and analytics for digital media was just a curiosity that no one knew how to capitalize on. The first ones to figure out how to capture and measure media assumed a significant competitive advantage for a while.

Why You Need Technographics to Accelerate Revenue Growth

HG Data

If you’re a B2B technology company, knowing what kind of technologies your accounts are using, how much they are spending on these products, and when those products are up for renewal, represents invaluable information for your sales and marketing teams.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!