Wed.Aug 14, 2019

Data Storytelling: Best Practices and Visualization Tips To Create Remarkable Reports

Ladder.io

Data storytelling is changing the way we communicate data insights – for the better. By shaping our facts using the right techniques we improve understanding and actions.

Top Email Marketing Engagement Strategies

SendGrid

From writing captivating subject lines to designing polished email content, we’ll give you the hottest email marketing strategies to boost your engagement rates! The post Top Email Marketing Engagement Strategies appeared first on SendGrid. Best Practices Email Marketing

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Content Productivity: How to Repackage Your Old Articles into New Content Assets

Single Grain

Content repackaging (also referred to as content repurposing and even content recycling ) is turning existing content into new formats. More often than not, it involves turning text content into infographics, videos, e-books, etc.

4 Business Strategies You May Be Overlooking

Marketing Insider Group

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Improve Lead Generation with Effective Video Marketing

Reachforce

They say a picture's worth a thousand words. What is a video worth ? According to stats, it means a lot to B2B companies. video

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Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Strategic Implementation of Martech Roadmaps

Modern Marketing

What do we need to successfully implement a martech roadmap in the Experience Economy ? Helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space.

How to Scale Your Business in 5 Easy Steps

Biznology

Scaling a business can seem to be a tricky maneuver from the outset. However, with a few steps, you can make the process much easier and more meaningful. In order to scale, a business must consider its business plan and decide on in which direction it wants to proceed.

7 Things Successful Marketers Do With Original Research

Content Marketing Institute

Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research project.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How AI is Changing the Sales Process

InsightSquared

In 2019, artificial intelligence (AI) is prevalent in our everyday lives. Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis.

60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

How to Incorporate Customer Journey Mapping into Your Marketing Strategy

DivvyHQ

The dream of any business owner is to develop a successful marketing strategy that helps deliver their message to the right audience and at the right moment.

10 Email Marketing Influencers You Need to Be Following

Hatchbuck

Email marketing is a constant whirlwind of change. Trends in visuals and copy are always moving forward at lightning speed, and it seems like every day there’s a cool new way to engage your customers.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Top 10 Instagram Stories Apps That Will Make Your Life Easier

SocialBakers

Instagram Stories have become a powerhouse for both paid and organic content. But if you're spending too much time creating each and every story – you're wasting it! Here are the best apps for Instagram Stories that are guaranteed to improve results and make your life easier

LinkedIn vs. Facebook: Which Is Best for Business?

Hubspot

The slew of social media channels available today can paralyze even the most savvy business owners. Where do you start? Which one is best? How do you avoid wasting time on channels that won't bring in a solid ROI? The struggle is real.

What Are The Advantages Of Email Marketing?

Only B2B

Ever since the popularity of social media grew, a lot of marketers began questioning the future, value and advantages of email marketing. Those considerations, nonetheless, immediately melted away as marketers. The post What Are The Advantages Of Email Marketing? appeared first on ONLY B2B. blogs email marketing

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Adopting a Growth Marketing Mentality for B2B Companies

Launch Marketing

“Growth marketing” sound enticing–who doesn’t want marketing that leads to growth? While growth marketing has gained a lot of recent attention, it can be hard to know the potential it has for your specific organization.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

10 Best Lead Generation Examples Of Websites

Only B2B

Lead generation is probably one of the toughest facets that businesses have to deal with. Especially when it comes to website optimization for lead generation where a lot of factors. The post 10 Best Lead Generation Examples Of Websites appeared first on ONLY B2B. blogs Lead Generation

How Inbound Marketing Can Help B2B Enterprise Technology Organisations

Strategic-IC

How can a strategic approach to inbound bring value to those in the B2B enterprise technology space? We look at solving B2B enterprise marketing challenges with inbound. Inbound has been the go-to tactic for many B2B marketers over the last few years.

Benchmarking B2B Emails

eDataSource

Read rates in this sector have improved steadily over the last six quarters, both quarter to quarter, and year-over-year. Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019.

Why marketing attribution hasn’t lived up to the hype—yet

ClickZ

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to modern data collection realities. In the early and mid-2000s, marketing data and analytics for digital media was just a curiosity that no one knew how to capitalize on. The first ones to figure out how to capture and measure media assumed a significant competitive advantage for a while.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why You Need Technographics to Accelerate Revenue Growth

HG Data

If you’re a B2B technology company, knowing what kind of technologies your accounts are using, how much they are spending on these products, and when those products are up for renewal, represents invaluable information for your sales and marketing teams.

Most Viewed Video Ads: Niche Brands Make the Top 10

AcuityAds

This week, we see some niche campaigns make our top 10 list! Coming into the second spot on this week’s chart is LG, with a video featuring the world’s first one millisecond response gaming monitor, the LG UltraGear.

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Website Design Tips to Generate Leads for Law Firms

The Lead Agency

The legal industry can be a competitive one to operate in, so it’s important to ensure your law firm stands out to attract clients. In order to do this, you need a solid law firm marketing strategy.

Accessing Culture Beyond Ethnicity: Interests

AcuityAds

Our “Accessing Culture Beyond Ethnicity” series is back to break down how we access culture using technology. Today we are tackling an important component of the in-culture approach, which is often overlooked in modern digital advertising strategies.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.