markempa

AUGUST 2, 2016

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into customers after they hand them off to sales.

Lead Nurturing 160

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 160

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day.

SEO 139

SEO Content Marketing Planning Work Management 139

Marketing Insider Group

AUGUST 2, 2016

It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now. Start talking with future customers today. “[T]he process […].

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Brand Identity Branding 138

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. Infographics are in some cases the first choice for presenting research findings.

Marketing Automation Services 133

Marketing Automation Services Budget Programs Tools Service 133

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

AUGUST 2, 2016

If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. And those hours add up! We’ve found some amazing hacks […]. The post 4 Killer Facebook Hacks You Should Be Using appeared first on Marketing Insider Group.

Facebook 137

Facebook Spending Social Media Marketing 137

Marketing Insider Group

AUGUST 2, 2016

Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […]. The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group.

Social Media 132

Social Media ROI Analytics Media 132

ANNUITAS

AUGUST 2, 2016

Whoops. We’ve all done it. Whether the mistake is a typo, using an incorrect name or a sending a survey with a broken link (yes, we did this two weeks ago), it happens to most of us sooner or later. In the grand scheme of things, the mistake often isn’t the biggest issue. It is how you react to the mistake that can define you as an employee and as an organization.

Marketing Management 100

Marketing Management Customer Surveys Email Marketing Optimization 100

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. And here’s the kicker: You don’t want to use up half your budget for such a service.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. In the late ‘90s, phone numbers were slowly replaced by AOL keywords and websites. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service.

Business 110

Business Work Management Paid Search Agency Social Networks 110

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Adobe Experience Cloud Blog

AUGUST 2, 2016

Author: Hally Pinaud As a kid, I watched a lot of cartoons. Ninja Turtles. My Little Pony. Carebears. But one of my favorites was actually a syndicated oldie-but-goodie that my parents grew up with called Underdog, where a “humble, lovable shoeshine boy” (who was a dog, but still) transforms into a caped crusader and somehow always foils the bad guy.

Marketing Automation Services 76

Marketing Automation Services Cross-Selling Thought Leadership Marketo 76

Industrial Marketing Today

AUGUST 2, 2016

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on deaf ears because these companies with long sales cycles need a certain volume of quotes to keep their pipelines full and active. Often, their stated […] The post Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work by Achinta Mitra appeared first on Industria

Conversion 64

Conversion Content Marketing Sales Cycle Content 64

Hubspot

AUGUST 2, 2016

Marketers spend a lot of time trying to nail down abstract concepts. They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. But what if a consumer could walk into a room and fully experience your brand with all their senses?

Creativity 60

Creativity Examples Paid Search Agency Brand Identity 60

MLT Creative

AUGUST 2, 2016

We talk about “b2b” a lot at MLT Creative. All of our posts on this blog have to do with some aspect of b2b marketing. But what really is b2b marketing and how is it really different than “b2c marketing?” In this post, I’ll discuss the differences between b2b and b2c and why these distinctions […]. The post B2B Buyers Vs.

B2B 54

B2B B2B Marketing Creativity Marketing & Strategy 54

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Social Media

Vidyard

AUGUST 2, 2016

For a growing number of modern marketers, the road to revenue is paved with video marketing. In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences.

Eloqua 52

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 52

JotForm

AUGUST 2, 2016

Whether you’re running a whole department, or just a classroom, technology can help you stay organized and productive. That’s why JotForm offers apps to help make educators' jobs easier, regardless of their role with the school. If you haven’t already, check out the apps we’ve listed below design.

Efficiency 48

Efficiency Education Design Product 48

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting th

Bulldog Solutions 52

Bulldog Solutions Differentiation Eloqua Marketing Management 52

KEO Marketing

AUGUST 2, 2016

PHOENIX, Ariz., August 2, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has selected Sarah Hobin as a new account director and content strategist. In this position, Hobin will provide strategic account leadership for KEO Marketing clients. In addition, Hobin will conduct client-agency meetings, oversee client programs and develop high-level content strategies.

Advertising Agencies 48

Advertising Agencies Marketing Management Paid Search Agency Planning 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vidyard

AUGUST 2, 2016

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting tho

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Hubspot

AUGUST 2, 2016

In the last six years, I've done more than 100 pitches all across this country. I've enjoyed many victories, including raising $30 million in venture capital from institutional investors. But I've also suffered some defeats -- it would be just awesome if I never see another rejection letter. Needless to say, my successes and failures have taught me several important lessons that I'd like to share with you.

Business 46

Business Startups Advertising Mediums Ideal Customer Profiles 46

Convert

AUGUST 2, 2016

There’s a boring definition of conversion, but I prefer to simplify it down to monkeys. Monkey see. Monkey do. The “do” is the conversion. But the magic is in the “see.” What does a monkey — or person — see that spurs them into doing? And what gets in the way between the “see” and.

Conversion 45

Conversion Effectiveness Personalization 45

Hubspot

AUGUST 2, 2016

Designing your website can be a long and expensive process. To ensure the process goes smoothly and that your end product is the best it can be, test early and test often. By revealing flaws in competitors’ websites as well as flaws in your current website, you can save time and money during your redesign. Because a website design is all about the visitors who will view and interact with it, your redesign should focus on their experience.

Marketing Websites 44

Marketing Websites Click Rate Analysis Paid Search Agency 44

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

chiefmartech

AUGUST 2, 2016

As summer enters its home stretch, it’s time to look forward to the fall — and the next MarTech Europe conference in London, November 1-2. And time to take advantage of the lowest ticket prices of our “alpha rate” — a 23% discount — which expires August 13. The pace of marketing technology innovation continues to accelerate, and as this latest study reveals , understanding how to manage marketing technology has become one of the most important skills for senior marketers to be

iProspect 41

iProspect Peer-to-peer Marketing Management Case Studies 41

QuanticMind

AUGUST 2, 2016

One of the most important search engine marketing strategies is choosing the right keywords. Are you using these important SEM tools properly? As a search engine marketing pro, you’ve hopefully done your homework on keywords. But are you doing enough on a day-to-day basis? Come to think of it, can you ever do enough when it comes to keywords, because keywords can be oh so fickle?

Search Engine Marketing 40

Search Engine Marketing Keywords Long Tail Marketing Search Marketing 40

Hubspot

AUGUST 2, 2016

Your school has already been publishing some content to start capturing email addresses from potential students and parents. Perhaps you're even seeing a boost in enrollment already. It's working! It must be working – right? The beauty of digital marketing is you can actually connect the dots all the way through your enrollment funnel. You can discover where it's strong and where it's weak.

Top of Funnel 33

Top of Funnel Marketing Funnels Digital Marketing Funnels Funnel Advertising 33

Biznology

AUGUST 2, 2016

Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinter

Work Management 124

Work Management Marketing Management Youtube Advertising Agencies 124

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Standard

AUGUST 2, 2016

Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. Major brands such as Coke and Ebay are deploying Reddit marketing strategies to boost brand awareness and engage fans. While Reddit may seem like an untamed version of the social network landscape, brands that do successfully navigate the platform can earn big wins.

Paid Content 56

Paid Content Paid Search Agency Advertising Agencies Communities 56

Contently

AUGUST 2, 2016

Today, we woke up to a surprise announcement. Instagram launched Instagram Stories, a new feature that allows people to post collections of photos and videos that last 24 hours. If that sounds exactly like Snapchat Stories, well, that’s because it is. Instagram isn’t pretending it’s being original. In an interview with The New York Times, Instagram CEO Kevin Systrom acknowledged that “other companies deserve all the credit” for the disappearing content craze.

Brand Identity 89

Brand Identity Branding Advertising Agencies Paid Search Agency 89

SnapApp

AUGUST 2, 2016

According to Adobe , over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. Whether it’s adding a choose-your-own-adventure style follow-up to the end of your video that allows viewers to move to the content that fits them best, or quizzes during the video that give yo

Video Marketing 52

Video Marketing Top of Funnel Landing Pages Marketing & Strategy 52