The Daily Egg
JULY 17, 2020
Leading agile project management teams can be challenging if you’re not using the right software to stay organized. Agile project management tools help you jump from daily scrums to your next sprint while providing your team with collaboration features to accomplish the common goal. In addition to collaboration features, the best agile project management software […].
Search Engine Journal
JULY 17, 2020
Are your marketing activities struggling to gain traction? These five tips can help you make the most of content to drive more success. The post How Content Can Drive Marketing Success in Lean Times: 5 Tips via @mansidhorda appeared first on Search Engine Journal.
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Biznology
JULY 17, 2020
Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week finds us at our family home in Inverness, CA, once again enjoying the relative solitude and great summer weather of western Marin County. It is truly a great gift to be able work in this beautiful environment! This bulk of this week’s reading and listening centers thematically on 3 key areas: 1) trust and how to facilitate it (and, conversely, how to break it); 2) leaders as strategic t
Strategic-IC
JULY 17, 2020
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , and Building your Account-based Marketing Playbook at a One-to-many level.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JULY 17, 2020
This week, Robert Rose talks about the long game on purpose and with this week’s person making a difference in content marketing about everything from the Facebook boycott to why representation matters as much in marketing as media. Continue reading → The post Celebrate the Diversity of Purpose and the Purpose of Diversity [The Weekly Wrap] appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
JULY 17, 2020
I want to share an important update with you and an exciting part of Evergage’s evolution: Evergage’s rebranding as Salesforce Interaction Studio. Since our acquisition by Salesforce in February, we’ve been working hard: integrating our organization into Salesforce and developing product enhancements to continue to surpass our customers’ expectations.
SmartBug Media
JULY 17, 2020
Guest author Kayleigh Alexandra is a writer at MicroStartups. Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.
Valasys
JULY 17, 2020
The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. The strategy thrives on the philosophy of – Build it and they will come. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable onlin
DigitalZone
JULY 17, 2020
What makes people like a piece of content a little more than the other ones? Yes, the answer is Content Syndication. So, let me tell you how it works!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content4Demand
JULY 17, 2020
By Michael Rodriguez Republished with permission from Demand Gen Report. The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success. I recently had the opportunity to sit down with Seth Earley, CEO of Earley Information Science , to discuss his new book “The AI-Powered Enterprise: Harness
Ignite
JULY 17, 2020
Note: We recently posted a new episode of our podcast, Aligned. In it, we talk about the idea of Emotional Contribution as a third component of the Value Triad. I invite you to check it out.
Visitor Queue
JULY 17, 2020
Goals. It’s a simple word but it carries many different associations for different people. Some goals are realistic, some are ambitious, some are fictitious, and some are anywhere in between and setting sales goals can be the extremes of all of these. For businesses, setting goals is essential when it comes to reaching for, achieving, […]. The post 7 Steps to Setting Smart Sales Targets and Goals for Your Business appeared first on Blog Visitor Queue.
Heinz Marketing
JULY 17, 2020
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Recently, I started down the path to improve Heinz Marketing visibility by making some essential SEO updates to our website pages. Over my career, I have worked with inhouse SEO teams and agencies, but I am not an SEO expert. As I began to explore why Heinz Marketing search traffic dropped, I discovered a much deeper issue with our website performance.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
MarketJoy
JULY 17, 2020
The current, rapidly spreading novel coronavirus pandemic has changed our lives in ways that are unprecedented and has turned the business world on its head. In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. So far, according to data gathered by Bloomberg News, the spread of COVID-19 has scuttled over 50 major corporate events with an estimated attendance of almost 1 million.
MarketMuse
JULY 17, 2020
There are plenty of video types from which to choose. Just make sure you first determine the objective of your campaign. The post 7 Video Types That Will Boost Any Content Marketing Strategy (Guest Post) appeared first on MarketMuse.
ConvertKit
JULY 17, 2020
To live out our “working in public” value, we publish monthly deliverability reports to give you insight into ConvertKit’s performance. (June 2020). One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability?
Alejandro Rioja
JULY 17, 2020
Hearing the word “upsell” makes many people envision the sleazy sales people trying aggressively to push some unnecessary products only for the sake of their profit. And this is not completely untrue since there are many people out there that upsell for the wrong reasons or at least they do it in a completely wrong… What Is Upselling And How To Do It?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Rain: The Growth Agency
JULY 17, 2020
To download Media Impact Report #15, Click Here. In this edition: Our agency’s POV on Facebook, and the ensuing boycott amongst major advertisers, the latest media consumption stats for TV and Audio, and a NewFront recap from our media team. The post Media Impact Report #16 | COVID-19 Pandemic Advertising Ecosystem Impact appeared first on Rain the Growth Agency.
Strategic-IC
JULY 17, 2020
ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. Previous episodes have explored How to Redefine Your ICP , How to Build a Target Account List , Building Out the Decision Making Unit (DMU) , Focusing in on your Strategy and Goals , and Building your Account-based Marketing Playbook at a One-to-many level.
Conversica
JULY 17, 2020
This article was originally published in Smart Selling Tools and is reprinted with permission by the author. The piece has since been updated to match advances in our technology. The fourth industrial revolution is upon us. Connectivity, data, and processing power have come together to make disruptive technologies like Artificial Intelligence (AI) possible.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
JULY 17, 2020
Each year, Litmus runs a State of Email survey to understand what’s happening in the world of emails straight from those on the front lines of email marketing, ranging from designers and developers to managers and marketing leadership, granting us a holistic picture of email within marketing organizations. While the questions we ask change annually, there are a few questions that are timeliness.
Conversica
JULY 17, 2020
This article was originally published in Smart Selling Tools and is reprinted with permission by the author. The piece has since been updated to match advances in our technology. The fourth industrial revolution is upon us. Connectivity, data, and processing power have come together to make disruptive technologies like Artificial Intelligence (AI) possible.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Optinmonster
JULY 17, 2020
Are you looking for eCommerce popup examples that are used by companies just like yours to increase profits? Popups can be a great way to grow your email list, get more newsletter sign ups, and boost sales. They’re a proven technique for both large and small companies alike. And if you create an eCommerce popup the right way, it can be the game-changer that your marketing strategy has been looking for.
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