Mon.Feb 25, 2013

Trending Sources

5 Signs Your Marketing Isn’t Integrated

Digital B2B Marketing

Integrated marketing is hard. Every single marketing touchpoint should be working together. Executed well, it is a great example of 1 + 1 + 1 = 5. However, integrated marketing isn’t an exact science, there is not a simple litmus test that tells you if your marketing is integrated.

The hinge to social media success? It might surprise you.

grow - Practical Marketing Solutions

By Matt Ridings, {grow} Community Member. Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. And to be honest, it surprised me.

How Dissatisfied CEOs Push Marketers into the Future

B2B Lead Generation Blog

Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment.

Are Industrial Companies Wasting Their Leads?

Industrial Marketing Today

No matter the size of the company or the industry they are in, my conversations always boil down to them wanting more leads from their industrial marketing. Yet I see [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Increase Sales Productivity with Marketing Automation

Marketing Action

Many salespeople have the same challenge – how to make full use of the allotted time in order to generate the most revenue.

The Personal Touch: How to Leverage Video Marketing for Healthcare

Fathom

In this ever-evolving digital age, it’s increasingly important to find a way to reach out and engage patients as they begin to take an even more active role in their healthcare decisions.

Aging 22

Microsoft launches an update to the Cloud Security Readiness Tool (powered by Alinean)

The ROI Guy

Microsoft recently commissioned a study revealing that security and regulatory concerns are holding back cloud adoption, but that companies that have overcome these concerns and adopted a solid cloud strategy are realizing significant business and security benefits.

How to Succeed with Marketing Automation, Lesson 2: Role Assignment Workshop

Modern B2B Marketing

by Dayna Rothman A couple of weeks back, I started a blog series about how to succeed with marketing automation post implementation.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 5 Don’ts of Customer Service

Sales Intelligence View

Are your customer service skills up to par or are you making fatal mistakes that turn your customers away?

A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. Although interesting, I am not sure the infographic format is the best way to visualize this information.

Why Reddit Is Relevant To Marketers [CHART]

Modern Marketing

by Stephen Streich | Tweet this Canadian astronaut Colonel Chris Hadfield boarded the International Space Station in December, preparing to take over as commander of expedition 35.

5 Benefits of Using a Blog Writing Service

Writtent

Business blogging is powerful. You’ve kept tabs on the content marketing trend and can see the potential it has for your business. But blogging takes time and work.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

A Brief History of Marketing

The Effective Marketer

I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. Although interesting, I am not sure the infographic format is the best way to visualize this information.